Prepared by: 25 th Anniversary Surprise Party/ Product Launch 25 th Anniversary Surprise Party/...
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Transcript of Prepared by: 25 th Anniversary Surprise Party/ Product Launch 25 th Anniversary Surprise Party/...
Prepared by:
2525thth Anniversary AnniversarySurprise Party/ Product LaunchSurprise Party/ Product Launch
2nd July 2010Thailand
2
ObjectivesObjectives
Objective:
-To unveil Toshiba two new revolutionary products, to mark a major milestone in the 25 years of innovation and technology.
- Secondary: To make use of platform to showcase current collection
Concept:
- Birthday Celebration Party
Message:
- Twin surprises to be revealed
Target:
- 80 Press
- 40 Dealers
3
Proposed AgendaProposed Agenda
Time Details
16:30 – 17:00 Registration
17:00 – 17:10 Welcome & Opening Speech by Mr. Matsui
17:10 – 17:15 Speech by Intel
17:15 – 17:30 Protégé T-Series Presentation by Khun Sutee
17:30 – 17:40 Libretto and Protégé R700 Presentation by Khun Thakol
17:40 – 17:45 Revealing the “Two Surprises”
17:45 – 17:50 Cake Cutting
17:50 – 18:00 Lucky Draw
18:00 – 18:10 Closing Speech by Khun Kobkarn
18:10 onward Networking + Party (music from DJ)
4
Venue - The ArenaVenue - The Arena
Venue: Renaissance® Bangkok Ratchaprasong Hotel 518/8 Ploenchit RoadBangkok, 10330 Thailand
5
Floor PlanFloor Plan
2nd Floor
Ladies
Gents
Loading Lift2
0 m
Stage
3.6x7.2x0.6
RSVP
VIP 5 seatsMC podium
Control table
Guest Lift
Product
Product
screen
Photo backdrop
Gift standee
Gift standee
7
EntranceEntrance
Standee of big gift boxes and Toshiba banner are placed at the foyer
EntranceEntrance
10
Revealing the 2 SurprisesRevealing the 2 Surprises
Opening GimmickOpening Gimmick
libretto Portégé R700
Two gift boxes containing the 2 notebooks will be attached with the gold, black, and silver balloons with a string of ribbon attached to the stage floor. The executives will pull the ribbon, bringing the gift boxes down and open the gift boxes to reveal the surprises; Libretto and Portégé R700.
This gimmick reflects the outstanding feature of the Protégé R700 for being the lightest and thinnest notebook and Libretto for being a special gift from Toshiba for the 25th anniversary of producing high quality notebook.
12
Room Decoration
The room will decorate with balloons to add the party atmosphere and reflect the “Gift” giving event
13
Product Showcase
Two tables
1. A collection of Portege T-Series
2. Old notebooks to elaborate the milestone of technology by Toshiba