prepaid africa laydown · Prepaid Mobile Africa Conference day one Monday 3rd July CG2305C Prepaid...

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SIGNIFICANT GROUP DISCOUNTS AVAILABLE! Contact Anthony Bennett tel: +44 (0)20 7915 6667 or email [email protected] (The conference fee includes 3 course lunch, refreshments and full conference documentation. The fee does not include travel expenses or hotel accommodation. Please photocopy this form for multiple bookings.) Step 1 Decide what you want to attend Step 2 Work out the price Step 3 Easy ways to pay Step 4 Five easy ways to register Title Date Code Prepaid Mobile Africa Conference day one Monday 3rd July CG2305C Prepaid Mobile Africa Conference day two Tuesday 4th July CG2305M Prepaid Mobile Africa Conference day three Wednesday 5th July CG2305N Workshop Thursday 6th July CG2305W Tick if registering BEFORE 24/04/06 Price Tick if registering BEFORE 29/05/06 Price Tick if registering AFTER 29/05/06 Price AFRICAN DELEGATES PRICE – 50% DISCOUNT All Four Days £ 897.50 All Four Days £947.50 All Four Days £ 997.50 Four Days £747.50 Three Days £ 797.50 Three Days £ 847.50 Two Days £ 547.50 Two Days £ 597.50 Two Days £ 647.50 One Day £ 297.50 One Day £ 347.50 One Day £ 397.50 STANDARD PRICES Four Days £ 1795 Four Days £ 1895 Four Days £ 1995 Three Days £ 1495 Three Days £ 1595 Three Days £ 1695 Two Days £ 1095 Two Days £ 1195 Two Days £ 1295 One Day £ 595 One Day £ 695 One Day £ 795 Personal Details Mr/Mrs/Ms First Name Last Name Job Title Department 1st Delegate To assist us with future correspondence, please supply the following details Head of Department Booking Contact Company: .................................................................................................... Address (if different from label above): .............................................................................................................................................. ........................................................................................................................................................................................................................................................ Postcode: ................................................................. Tel: ........................................................................ Fax: ........................................................................................ Email: ............................................................................................................................................. No. of employees on your site: 1) 0-49 2) 50-249 3) 250-499 4) 500-999 5) 1000+ Nature of your company’s business: ......................................................................................... Your VIP number is on the address label. If there is no label, please quote A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Yes! I would like to receive information about future events and services via (please tick) email fax By giving you my email address I am giving ONLY IIR companies the permission to contact me by email Signature:............................................................................................................................................ Data Protection: Personal data is gathered in accordance with the Data Protection Act 1998. Your details may be passed to other companies (in countries within or outside the EEA) who wish to communicate with you offers related to your business activities. If you do not wish to receive these, please tick the box. What Happens If I Have to Cancel? Confirm your cancellation in writing (letter or fax) on or before 19th June 2006 and receive a refund less a 10%+ VAT service charge. If you cancel between 19th June and 26th June 2006 then you will receive a 50% refund. Regrettably, no refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge. Incorrect Mailing: If you are receiving multiple mailings or you would like us to change any details or remove your name from our database, please contact our Database Department on +44 (0)20 7915 5135 quoting the reference number printed on your mailing label. Alternatively, fax this brochure to the mailing department on fax number +44 (0)20 7915 5679 or email: [email protected] Amendments can take up to six weeks so please accept our apologies for any inconvenience caused in the meantime. Additional Requirements: Please notify IIR at least one month before the conference date if you have any additional requirements e.g.wheelchair access, large print etc. Telephone: +44 (0) 20 7915 5055 Please remember to quote CG2305 C/M/N/W E-Mail: [email protected] Visit our Website: www.iir-conferences.com/prepaidafrica By Fax: Complete and send this registration form to: +44 (0)20 7915 5056 By Post: Complete and return the registration form together with payment to: Customer Service Manager, IIR Ltd., 29 Bressenden Place, London SW1E 5DR Cheque £.......................... Enclosed is our cheque in favour of IIR Ltd. Please ensure that the Conference Code CG2305 C/M/N/W is written on the back of the cheque Credit Card Please debit my: Visa Amex Eurocard Mastercard Card No. .......................................................................................................... Expiry Date:....................................................... Signature: ....................................................... Bank Transfer: Should be made to: Barclays Bank plc, 54 Lombard Street, London, UK. Account name: IIR Ltd - Receipt Account Account number: 90631663 Sort code: 20-65-82 Swift code: BARCGB22. Please include the delegate’s names, registration number and ref CG2305 C/M/N/W in the transmission details. IBAN: GB13 BARC 2065 8290 6316 63 Please include the delegate’s names, registration number and ref CG2305 C/M/N/W in the transmission details. CG2305C/M/N/W Monday 3rd – Thursday 6th July 2006 To Register Please Call: +44 (0)20 7915 5055 Fax: +44 (0)20 7915 5056 Email: [email protected] Web: www.iir-conferences.com/prepaidafrica Venue & Accommodation Details Safari Park Hotel, Kasarani On Thika Road, PO Box 45038, Nairobi, Kenya Tel: +254 20 3633000 Fax: +254 20 3633919 Email: [email protected] Delegates are responsible for the arrangement and payment of their own travel and accommodation. IIR has arranged a special room rate with the hotel for IIR delegates. To book your accommodation for African Telecoms Billing and Revenue Assurance Week and take advantage of the IIR discount at the hotel please complete the hotel booking form. You will be sent the hotel booking form with the confirmation of your conference booking or you can download it from the website at www.iir-conferences.com/atbrm Simply tick the box, send the form along with payment. Your CD Rom will be sent to you within 4 weeks of the event being held. CD ROM @ £399 (VAT is not charged) Visit the website for samples and other available documentation. Fax the form to : +44(0) 20 7915 5056 If you have any questions, please contact +44 (0) 20 7915 5055 5055 UNABLE TO ATTEND? Nothing compares to being there – but you need not miss out. Billing address (if different from above): .................................................................................................................................................................................................................................................................. Confirmation of your booking will only be sent when FULL PAYMENT is received. All posted registrations must be accompanied by a cheque or credit card detail. Please treat this form as our request for payment. If you would like to receive details of future conferences via email then please fill in your email address: ...................................................................................................... Prepaid Mobile Africa AFRICA Prepaid Mobile As the growth of African mobile subscribers continues apace, operators must dramatically improve their competitiveness within a highly aggressive market. Market growth, product and service development, as well as increased subscriber demands, are creating enormous strategic and operational challenges for operators across the region. In addition, operators must continue to manage the familiar challenges of the prepaid market: monitoring and reducing churn; increasing ARPU; lowering acquisition costs and optimising recharge methods. Prepaid Mobile Africa 2006 provides you with a platform to learn how to tackle these challenges at a strategic and practical level. Don’t miss key insights from operators, banks, service and content providers from across Africa and beyond: First National Bank, South Africa MTN VillagePhone, Uganda Airtel, India Intercellular, Nigeria MTC Vodafone, Bahrain Vmobile, Nigeria Safaricom, Kenya Cell C, South Africa Tunisiana, Tunisia Western Wireless International, Ireland Uganda Telecom Who should attend? This event has been specifically designed for: Executive Officers, Directors, Heads and Managers of: Prepaid Product Strategy, Prepaid Marketing, Retention & Loyalty Programmes, Customer Care, Acquisitions, Service Delivery, Mobile Services & Operations. Plus! This event will also be of interest to Banks, Content Providers, Systems Manufacturers and other suppliers to the African Prepaid Mobile Industry. Who will you meet? In 2005, Prepaid Mobile Africa attracted delegates from across Africa and also the Middle East and Europe. Why you should attend IIR London’s Portfolio of Telecoms Conferences for the Africa Region Telecoms Fraud – Africa Johannesburg, 29 May-1 June 2006 VoIP Africa 2006 Cape Town, 5-9 June 2006 African Telecoms Billing and Revenue Management Cape Town, 11-15 September 2006 AFRICA Prepaid Mobile Delegate Feedback From IIR’s Previous African Events “Good forum to get an insight into this challenging market” Business Development Manager, ATOS Origin @ Prepaid Mobile Africa 2005 “Keeps you in touch with other players in the mobile telecoms industry and the strategies being adopted to stay ahead. Good opportunity to interact and share ideas in this fast paced industry.” Marketing & Business Development Manager, Celtel Zambia @ Prepaid Mobile Africa 2005 “I gained knowledge from the presentations, shared colleagues’ experiences on how they dealt with certain issues of concern – the interaction was fantastic.” Gamcel Co Ltd @ African Telecoms Marketing Summit 2005 “It enabled me to interact with other operators in Africa, as well as from other parts of the world.” Chief Marketing Officer, Nitel @ African Telecoms Marketing Summit 2005 “The workshop was great. It afforded me the opportunity to see how often Telco’s market their prepaid.” Head of Public Access, Botswana Telecommunications @ Prepaid Mobile Africa 2005 Workshop “Comprehensive details were provided by speakers regarding the challenges in the emerging mobile market” Product Development Manager, SpaceTel Yemen @ Prepaid Mobile Africa 2005 The hotel is located 15 minutes from the centre of Nairobi and 30 minutes by car from Jomo Kenyatta International airport. The hotel boasts a world class conference centre with excellent business support services and connectivity. For more information visit www.safaripark-hotel.com Designing And Implementing A Retention Strategy Which Reduces Churn And Increases Customer Profitability Based on case studies from operators including TDC Switzerland (Sunrise), Cyprus Telecommunications (CYTA) and the CRM Advisory Company Swiss Valuenet, participants will learn how to implement a customer retention strategy which can reduce churn and increase customer profitability. The workshop will outline how TDC and CYTA established a customer retention process in their companies and enable participants to learn how they can adapt their strategies to achieve similar success in their own organisations. You will learn how to design, develop and implement a churn management process using advanced analytical tools. Key focus areas: Modelling the customer propensity to churn – understanding the methodology and data requirements Focusing on critical stages in the churn management process Designing retention campaigns based on customer profitability Learning from case studies from the Swiss Market Workshop Leader: Dr. Evangelos Xevelonakis, Managing Director, Swiss-ValueNet PLUS: Post-Conference Interactive Workshop Thursday 6th July, 9.30-15.30 Registration and Refreshments from 9am For further information on sponsorship and exhibition opportunities contact: Graham Wood, Business Development Director, IIR Telecoms Tel: +44 (0)20 7017 7116 • Email: [email protected] To Register Please Call: +44 (0)20 7915 5055 Fax: +44 (0)20 7915 5056 Email: [email protected] Web: www.iir-conferences.com/prepaidafrica Prepaid Mobile Africa will be held at the Safari Park Hotel, Nairobi – Kenya 61% Mobile Operators/ Service Providers 28% Systems Manufacturers 2% Consultants 9% Others (Banks and Content Devlopers) To Register Please Call: +44 (0)20 7915 5055 Fax: +44 (0)20 7915 5056 Email: [email protected] Web: www.iir-conferences.com/prepaidafrica MEDIA PARTNERS The Only Event Dedicated To The African Prepaid Market Monday 3rd-Thursday 6th July 2006 Safari Park Hotel, Nairobi, Kenya Including Major Contributions from: Sandeep Mirakhur – Airtel, India Tim Walters – Cell C, South Africa Len Pienaar – First National Bank, South Africa Tijjay Majiyabe – MTC Vodafone, Bahrain Erik van Veen – MTN, Uganda Richard Mwami – MTN VillagePhone, Uganda John Starkie – Safaricom, Kenya Walid Akkaoui – Spacetel, Yemen Faten Barbouche – Tunisiana, Tunisia Sami Rejeb – Tunisiana, Tunisia Dennis Musinguzi, VAS Specialist – Uganda Telecom Modupe Oyewole – Vmobile, Nigeria Osundo Nworoko – Vmobile, Nigeria Ian Beckettt – Western Wireless International, Ireland Achieving Revenue and Subscriber Growth Through Product Innovation, Enhanced Customer Experience and Increased Efficiency Designing And Implementing A Retention Strategy Which Reduces Churn And Increases Customer Profitability PLUS: Interactive Post-Conference Workshop Led by: Swiss Valuenet • Thursday 6th July • 09.30-15.30 Prepaid Mobile AFRICA

Transcript of prepaid africa laydown · Prepaid Mobile Africa Conference day one Monday 3rd July CG2305C Prepaid...

Page 1: prepaid africa laydown · Prepaid Mobile Africa Conference day one Monday 3rd July CG2305C Prepaid Mobile Africa Conference day two Tuesday 4th July CG2305M Prepaid Mobile Africa

SIGNIFICANT GROUP DISCOUNTS AVAILABLE!Contact Anthony Bennett tel: +44 (0)20 7915 6667

or email [email protected](The conference fee includes 3 course lunch, refreshments and full conference documentation. The fee does not include travel expenses or hotel accommodation.

Please photocopy this form for multiple bookings.)

Step 1 Decide what you want to attend

Step 2 Work out the price

Step 3 Easy ways to pay

Step 4 Five easy ways to register

✓ Title Date CodePrepaid Mobile Africa Conference day one Monday 3rd July CG2305CPrepaid Mobile Africa Conference day two Tuesday 4th July CG2305MPrepaid Mobile Africa Conference day three Wednesday 5th July CG2305NWorkshop Thursday 6th July CG2305W

Tick if registeringBEFORE 24/04/06 Price Tick if registering

BEFORE 29/05/06 Price Tick if registeringAFTER 29/05/06 Price

AFRICAN DELEGATES PRICE – 50% DISCOUNT All Four Days £ 897.50 All Four Days £947.50 All Four Days £ 997.50 Four Days £747.50 Three Days £ 797.50 Three Days £ 847.50 Two Days £ 547.50 Two Days £ 597.50 Two Days £ 647.50 One Day £ 297.50 One Day £ 347.50 One Day £ 397.50

STANDARD PRICES Four Days £ 1795 Four Days £ 1895 Four Days £ 1995 Three Days £ 1495 Three Days £ 1595 Three Days £ 1695 Two Days £ 1095 Two Days £ 1195 Two Days £ 1295 One Day £ 595 One Day £ 695 One Day £ 795

Personal Details Mr/Mrs/Ms First Name Last Name Job Title Department

1st Delegate

To assist us with future correspondence, please supply the following details

Head of Department

Booking Contact

Company: .................................................................................................... Address (if different from label above): ...................................................................................................................................................................................................................................................................................................................................................................................................... Postcode: .................................................................Tel: ........................................................................ Fax: ........................................................................................ Email: .............................................................................................................................................

No. of employees on your site: 1) 0-49 2) 50-249 3) 250-499 4) 500-999 5) 1000+ Nature of your company’s business: .........................................................................................

Your VIP number is on the address label. If there is no label, please quoteA B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Yes! I would like to receive information about future events and services via (please tick) email faxBy giving you my email address I am giving ONLY IIR companies the permission to contact me by email Signature:............................................................................................................................................

Data Protection: Personal data is gathered in accordance with the Data Protection Act 1998. Your details may be passed to other companies (in countries within or outside the EEA) who wish to communicate with you offers related to your business activities. If you do not wish to receive these, please tick the box.What Happens If I Have to Cancel? Confirm your cancellation in writing (letter or fax) on or before 19th June 2006 and receive a refund less a 10%+ VAT service charge.

If you cancel between 19th June and 26th June 2006 then you will receive a 50% refund. Regrettably, no refunds can be made for cancellations received less than one week prior to the conference. A substitute delegate is welcome at no extra charge.Incorrect Mailing: If you are receiving multiple mailings or you would like us to change any details or remove your name from our database, please contact our Database Department on +44 (0)20 7915 5135 quoting the reference number printed on your

mailing label. Alternatively, fax this brochure to the mailing department on fax number +44 (0)20 7915 5679 or email: [email protected] Amendments can take up to six weeks so please accept our apologies for any inconvenience caused in the meantime.

Additional Requirements: Please notify IIR at least one month before the conference date if you have any additional requirements e.g.wheelchair access, large print etc.

Telephone: +44 (0) 20 7915 5055 Please remember to quote CG2305 C/M/N/WE-Mail: [email protected] our Website: www.iir-conferences.com/prepaidafrica

By Fax: Complete and send this registration form to: +44 (0)20 7915 5056By Post: Complete and return the registration form together with payment to:Customer Service Manager, IIR Ltd., 29 Bressenden Place, London SW1E 5DR

Cheque £.......................... Enclosed is our cheque in favour of IIR Ltd. Please ensure that the Conference Code CG2305 C/M/N/W is written on the back of the cheque

Credit Card Please debit my: Visa Amex Eurocard Mastercard

Card No. ..........................................................................................................

Expiry Date:....................................................... Signature: .......................................................

Bank Transfer: Should be made to: Barclays Bank plc, 54 Lombard Street, London, UK. Account name: IIR Ltd - Receipt Account Account number: 90631663 Sort code: 20-65-82 Swift code: BARCGB22. Please include the delegate’s names, registration number and ref CG2305 C/M/N/W in the transmission details.

IBAN: GB13 BARC 2065 8290 6316 63 Please include the delegate’s names, registration number and ref CG2305 C/M/N/W in the transmission details.

CG2305C/M/N/WMonday 3rd – Thursday 6th July 2006

To Register Please Call: +44 (0)20 7915 5055 • Fax: +44 (0)20 7915 5056 Email: [email protected] • Web: www.iir-conferences.com/prepaidafrica

Venue & Accommodation DetailsSafari Park Hotel, Kasarani On Thika Road, PO Box 45038, Nairobi, Kenya Tel: +254 20 3633000 Fax: +254 20 3633919 Email: [email protected] are responsible for the arrangement and payment of their own travel and accommodation. IIR has arranged a special room rate with the hotel for IIR delegates. To book your accommodation for African Telecoms Billing and Revenue Assurance Week and take advantage of the IIR discount at the hotel please complete the hotel booking form. You will be sent the hotel booking form with the confirmation of your conference booking or you can download it from the website at www.iir-conferences.com/atbrm

Simply tick the box, send the form along with payment.Your CD Rom will be sent to you within 4 weeks of the event being held.

CD ROM @ £399 (VAT is not charged)Visit the website for samples and other available documentation.Fax the form to : +44(0) 20 7915 5056If you have any questions, please contact +44 (0) 20 7915 5055 5055

UNABLE TO ATTEND? Nothing compares to being there – but you need not miss out.

Billing address (if different from above): ..................................................................................................................................................................................................................................................................

Confirmation of your booking will only be sent when FULL PAYMENT is received. All posted registrations must be accompanied by a cheque or credit card detail. Please treat this form as our request for payment. If you would like to receive details of future conferences via email then please fill in your email address: ......................................................................................................

PrepaidMobileAfrica

Monday 3rd – Thursday 6th July 2006AFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICA

Prepaid Mobile

MEDIA PARTNERSMEDIA PARTNERS

As the growth of African mobile subscribers continues apace, operators must dramatically improve their competitiveness within a highly aggressive market. Market growth, product and service development, as well as increased subscriber demands, are creating enormous strategic and operational challenges for operators across the region. In addition, operators must continue to manage the familiar challenges of the prepaid market: monitoring and reducing churn; increasing ARPU; lowering acquisition costs and optimising recharge methods. Prepaid Mobile Africa2006 provides you with a platform to learn how to tackle these challenges at a strategic and practical level.Don’t miss key insights from operators, banks, service and content providers from across Africa and beyond:First National Bank, South Africa ■ MTN VillagePhone, Uganda ■ Airtel, India ■ Intercellular, Nigeria ■ MTC Vodafone, Bahrain ■ Vmobile, Nigeria ■ Safaricom, Kenya ■ Cell C, South Africa ■ Tunisiana, Tunisia ■ Western Wireless International, Ireland ■ Uganda Telecom

Who should attend?This event has been specifically designed for: Executive Officers, Directors, Heads and Managers of: Prepaid Product Strategy, Prepaid Marketing, Retention & Loyalty Programmes, Customer Care, Acquisitions, Service Delivery, Mobile Services & Operations. Plus! This event will also be of interest to Banks, Content Providers, Systems Manufacturers and other suppliers to the African Prepaid Mobile Industry.

Who will you meet?In 2005, Prepaid Mobile Africa attracted delegates from across Africa and also the Middle East and Europe.

Why you should attend

IIR London’s Portfolio of Telecoms

Conferencesfor the Africa Region

Telecoms Fraud – AfricaJohannesburg, 29 May-1 June 2006

VoIP Africa 2006Cape Town, 5-9 June 2006

African Telecoms Billing and Revenue Management

Cape Town, 11-15 September 2006

As the growth of African mobile subscribers continues

AFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAAFRICAPrepaid Mobile

Delegate Feedback From IIR’s Previous

African Events“Good forum to get an insight into this challenging market”Business Development Manager, ATOS Origin @ Prepaid Mobile

Africa 2005

“Keeps you in touch with other players in the mobile telecoms

industry and the strategies being adopted to stay ahead. Good

opportunity to interact and share ideas in this fast paced industry.”Marketing & Business Development Manager, Celtel Zambia @ Prepaid

Mobile Africa 2005

“I gained knowledge from the presentations, shared colleagues’

experiences on how they dealt with certain issues of concern

– the interaction was fantastic.”Gamcel Co Ltd @ African Telecoms

Marketing Summit 2005

“It enabled me to interact with other operators in Africa, as well as from other parts of the world.”

Chief Marketing Officer, Nitel @ African Telecoms

Marketing Summit 2005

“The workshop was great. It afforded me the opportunity to see how often Telco’s market

their prepaid.”Head of Public Access, Botswana Telecommunications @ Prepaid

Mobile Africa 2005 Workshop

“Comprehensive details were provided by speakers regarding the challenges in the emerging

mobile market”Product Development Manager,

SpaceTel Yemen @ Prepaid Mobile Africa 2005

The hotel is located 15 minutes from the centre of Nairobi and 30 minutes by car from Jomo Kenyatta International airport. The hotel boasts a world class conference centre with excellent business support services and connectivity.

For more information visit www.safaripark-hotel.com

Designing And Implementing A Retention Strategy Which Reduces Churn And Increases Customer ProfitabilityBased on case studies from operators including TDC Switzerland (Sunrise), Cyprus Telecommunications (CYTA) and the CRM Advisory Company Swiss Valuenet, participants will learn how to implement a customer retention strategy which can reduce churn and increase customer profitability. The workshop will outline how TDC and CYTA established a customer retention process in their companies and enable participants to learn how they can adapt their strategies to achieve similar success in their own organisations. You will learn how to design, develop and implement a churn management process using advanced analytical tools.Key focus areas:

Modelling the customer propensity to churn – understanding the methodology and data requirementsFocusing on critical stages in the churn management processDesigning retention campaigns based on customer profitabilityLearning from case studies from the Swiss Market

Workshop Leader:Dr. Evangelos Xevelonakis, Managing Director, Swiss-ValueNet

PLUS: Post-ConferenceInteractive Workshop

Thursday 6th July, 9.30-15.30Registration and Refreshments from 9am

For further information on sponsorship and exhibition opportunities contact:Graham Wood, Business Development Director, IIR Telecoms

Tel: +44 (0)20 7017 7116 • Email: [email protected]

To Register Please Call: +44 (0)20 7915 5055 • Fax: +44 (0)20 7915 5056 Email: [email protected] • Web: www.iir-conferences.com/prepaidafrica

Prepaid Mobile Africa will be held at the Safari Park Hotel, Nairobi – Kenya

61% Mobile Operators/Service Providers

28% Systems Manufacturers

2% Consultants

9% Others (Banks andContent Devlopers)

To Register Please Call: +44 (0)20 7915 5055 • Fax: +44 (0)20 7915 5056 Email: [email protected] • Web: www.iir-conferences.com/prepaidafrica

MEDIA PARTNERS

The Only Event Dedicated To The African Prepaid Market

Monday 3rd-Thursday 6th July 2006Safari Park Hotel, Nairobi, Kenya

Including Major Contributions from: Sandeep Mirakhur – Airtel, India

Tim Walters – Cell C, South AfricaLen Pienaar – First National Bank, South Africa

Tijjay Majiyabe – MTC Vodafone, BahrainErik van Veen – MTN, Uganda

Richard Mwami – MTN VillagePhone, Uganda John Starkie – Safaricom, KenyaWalid Akkaoui – Spacetel, Yemen

Faten Barbouche – Tunisiana, TunisiaSami Rejeb – Tunisiana, Tunisia

Dennis Musinguzi, VAS Specialist – Uganda TelecomModupe Oyewole – Vmobile, NigeriaOsundo Nworoko – Vmobile, Nigeria

Ian Beckettt – Western Wireless International, Ireland

Achieving Revenue and Subscriber Growth Through Product Innovation, Enhanced Customer

Experience and Increased Efficiency

Designing And Implementing A Retention Strategy Which Reduces Churn And Increases Customer Profitability

PLUS: Interactive Post-Conference WorkshopLed by: Swiss Valuenet • Thursday 6th July • 09.30-15.30

Prepaid MobilePrepaid MobileAFRICA

Page 2: prepaid africa laydown · Prepaid Mobile Africa Conference day one Monday 3rd July CG2305C Prepaid Mobile Africa Conference day two Tuesday 4th July CG2305M Prepaid Mobile Africa

© COPYRIGHT Institute For International Research (IIR) BV, 2006. Due to unforeseen circumstances the programme may change and IIR reserves the right to alter the venue and/or speakers.

Identifying the main drivers of acquisition from a customers’ perspective and ensuring your campaign addresses those requirementsDeveloping a marketing strategy which incorporates suitable activities that can be realistically managed

Ensuring promotions and giveaways are appropriate to the market and will maximise response and take up

Calculating the cost implications and ensuring ROI on all incentive campaigns

Including the potential for longer term lock-in in your acquisition strategy

Ensuring your acquisition strategy includes the potential for longer term lock-in (aligning your acquisition and retention approaches)

Ensuring adequate stress testing of new products and services in order to resolve problems before services are launched

Training staff to cope with response levels, efficiently resolve queries and process new subscribers promptlyEffectively using marketing channels that are suitable for an emerging market operator’s target market

Modupe Oyewole, Manager, Consumer Solutions (Prepaid Products and VAS), Vmobile Nigeria

10.20 Determining The Impact Of Pricing Strategies And Multiple Tariff Offerings On Customer Acquisition Efforts

Understanding the impact of your organisation’s pricing strategy on the rest of the marketUnderstanding the most common driver of current tariff strategies for prepaid plans: securing recurring revenue streams (through bundling and discounting)Devising segmented price plans which increase subscriber adoption

Outlining the drivers for offering multiple tariffs and plansUnderstanding how the segmented approach helps to maintain

price perception in the market Understanding how the move toward converged, hybrid contract and prepaid tariffs could increase ARPUPractical examples of how multiple tariffs and price plans can increase customer satisfaction

Types of prepaid tariff plans › Volume discounted plans › Add on bundles › On-net plans › Capped hybrid plans › Incoming call plansRealising the importance of improving communication and presentation of prepaid tariffs and understanding how greater transparency and simplicity of tariffs helps encourage subscriber take up

Speaker to be confirmed, for details please see:www.iir-conferences.com/prepaidafrica

11.00 Morning Refreshments

Strategies To Minimise Churn, Increase Loyalty And Improve Customer Retention

11.30 Devising A Sophisticated Churn Prediction Model Which Not Only Measures, But Helps Prevent Prepaid Churn

Understanding churn rates in the context of your market and developing realistic targets for your organisationDefining and measuring the various types of churn that occur within your subscriber baseIdentifying the key drivers of churn and using this information to modify business processes and implement practical churn prevention techniques

Monitoring the quantity and nature of customer queries/complaints into the call centre and acting upon triggers within the system

Monitoring time window lock subscribers and employing cost effective methods to retain the customerImproving your overall customer care approach by focusing on key opportunities of subscriber interaction with your organisation

Ensuring all staff are trained to levels which enable them to

increase the efficiency and accuracy of dispute resolution Enhancing customer satisfaction by improving the functionality

of your IVR systems Johnson Bareyie, Senior Manager, Billing & Customer Care Department, Intercellular Nigeria

12.10 Determining And Implementing A Successful Loyalty Strategy For The Prepaid Market

Understanding the dynamics of your market and calculating what you should hope to achieve

Level of market saturationLimitations of low incomeAverage customer lifecycle

Understanding the difference between loyalty and retention and the impact of this difference on defining the aims and criteria of a loyalty schemeIdentifying customer needs using segmentation techniques to create segment specific loyalty programmesBenefiting from the strategies and techniques to help identify customers at risk of churningUsing a powerful campaign management environment to execute profitable retain campaigns

Dr. Evangelos Xevelonakis, Managing Director,Swiss-ValueNet

12.50 Lunch

North African Perspective – Two Approaches From Tunisiana

14.10 Increasing ARPU In Low Income Markets By Developing A Uniform Prepaid User Experience Through All Communication Channels

Adopting a segmented approach when developing communication channels (Shops, POS, Call Centres, IVR, USSD, Web, WAP portal)Ensuring all new products, services and retention actions are communicated through the appropriate channelsUsing CRM as the main integration point to harmonise the user experience across channels and increase ARPUDeveloping the appropriate organisational infrastructure to integrate the development of knowledge, processes, tools and trainingUnderstanding the role of cross-functional change management in accelerating time to market speeds and providing required feedback to adjust commercial strategy

Sami Rejeb, Head of Department Organisation and Methods, CRM, Tunisiana

14.50 Effectively Managing The Transition From An Acquisition Driven To A Longer Term Retention Driven Strategy Which Helps Retain Customers And Improve Lifetime Value

Understanding the impact of segmentation on subscriber acquisition and churn reduction strategies

Using segmentation techniques to increase the range of products available

Determining if acquisition and churn strategies can be addressed at the same time, through the same practicesDetermining the right time and approach to launch a retention programme

Understanding the types of retention programmes that can be implemented

On going subscriber profiling activities at Tunisiana - the Outgoing Call Campaign

Effectively communicating your retention strategy to a market that has not experienced retention programmes beforeThe TUNISIANA retention strategy

Devising an achievable action plan for your loyalty programmeDeveloping exclusive services to enhance the customer

experienceIdentifying the wider organisational considerations which impact the delivery of your segmented product offerings

❚›

Facilitating lower denomination recharges, which increase flexibility, improve customer satisfaction and help drive ARPU

Ensuring back office provisioning and customer care requirements are identified and successfully resolved before the implementation of your retention programme

Faten Barbouche, Prepaid Retention Manager, Tunisiana

15.30 Afternoon Tea

15.50 Improving Business Intelligence Through Voluntary Rather Than Compulsory Registration And Successfully Using It To Overcome Anonymity Problems In The Prepaid Market

Making the business case for investing in subscriber profiling activities:

Supporting the organisation’s churn management efforts to detect causes of churn among prepaid customers

Improving segmentation techniques to enable increased development and sophisticated targeting of products and services

Using data to develop cross and up sell opportunitiesEnabling a greater understanding of the motivations of the

prepaid customer Understanding the compulsory drivers for identity registration, in terms of growing legal obligations to prove the identity of prepaid customersDetermining the drivers for voluntary registrationSuccessfully implementing a voluntary registration programme

Bradley Turkington, VP International Business,Comm Express

16.30 Roundtable Discussion: Measuring The Success Of Churn Prediction Models And Their Impact On Loyalty And Retention ProgrammesSpeakers from the day discuss their experience of:

The challenges of pursuing churn prediction and prevention activities with limited resourcesDevising long term loyalty programmes which maximise rates of customer ‘lock-in’ Strategies and techniques for successful short term retention of the customer

17.10 Closing Address By The Chair And End Of Day Two

Conference Day ThreeWednesday 5th July

09.00 Registration And Refreshments

Delivering Value Added Services (VAS) That Are Appropriate To The Characteristics And Requirements Of Your Market

08.50 Opening Remarks From The Chair

09.00 Identifying The Customers’ Perception Of Value And Ensuring That Your VAS Portfolio Delivers It

Defining which types of products and services are perceived as valuable and successfully differentiating them Determining the business case and operating within the parameters of your market

Developing cost effective products which ensure ROIUnderstanding the technical requirements and implications of

offering VAS Ensuring your offerings can be delivered through existing

technology and determining any investment cost which may ariseDetermining the optimum delivery channel for your VAS so as to drive rapid usage (such as SMS)The importance of choosing the right provider when partnering to provide content and other value added services

Daniel Annerose, CEO, Manobi (A subsidiary of Sonatel, Senegal) & Senior Representative, Sonatel

Email: [email protected]

09.40 Developing Practical Strategies To Encourage Greater Usage Of VAS In Prepaid Markets

Adopting the segmented approach in developing your VAS portfolio to ensure specificity of productsTailoring your VAS portfolio to support your loyalty scheme and increase customer lock-inUsing tariff plans and preferential price options to drive VAS usage through:

Group rates (i.e. for students, friends and family, employer-employee)

Preferential rates for high usageFree/discounted off peak calls

The importance of seamless customer experience in driving usage

Adequate stress testing of all VAS prior to launchEnsuring network capabilitiesDeveloping the right product mixEnsuring availability Ensuring simplicity in the customer experience

Fully understanding the dynamics of your market in order to develop optimum distribution channels Ensuring your VAS portfolio is marketed through the appropriate channels

Rod Garrett, Business Development, The Mob Africa & Operator client

10.20 Developing The Optimum VAS Portfolio And Meeting The Challenges Of Delivering It To A Developing Market

Meeting the challenges of delivering VAS to a less developed market:

Low subscriber incomeLow mobile penetration Basic customer needs (voice)

Exploiting the strategic importance of VAS as a key differentiator in the Ugandan marketDeveloping the right product mix for the Ugandan market: examining how Ugandatel’s 80 information services are enhancing the customer experience

Striking the balance between entertainment and information services

Offering a large portfolio of services to cater for all subscriber segments

Understanding the influence of social and cultural issues on the development of your VAS portfolio

Promoting recharge methods as a VASStrategies and techniques to highlight the benefits of VAS and promote usage

The importance of a focused marketing campaignUndertaking efforts to change customer attitudes towards VASPromoting the value of VAS as an every day necessityDeveloping promotional trials and offers to encourage faster

adoptionRegulatory challenges to rolling out a VAS portfolio

Operating within a restrictive frameworkLegal issues which hinder product development and deployment

Dennis Musinguzi, VAS Specialist, Uganda Telecom

11.00 Morning Refreshments

11.30 Devising An Intelligent Marketing Strategy Which Dramatically Increases Your Competitive Advantage – An MTC Vodafone Bahrain Case Study

Determining the status of the prepaid market in BahrainHigh level of mobile penetrationA strong incumbentIntensely competitive environment

Understanding the success of the marketing engineering approach to prepaid

The intelligent marketing platformAn insight into the segmentation approach and identification

of targets

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Understanding the techniques and key parameters employed to deliver highly engineered productsFrom intelligent marketing to a successful consumer connection

“EeZee” prepaid – understanding the impact of a winning product on the success of intelligent marketing strategy

Delivering innovation and differentiation in the customer’s way of life

Understanding the value of unique channel marketing communication

Leveraging the competitive advantage of the Vodafone brand and experience in supporting the marketing strategy

Lessons learnt and the key drivers to achieve competitive advantage achievement

Tijjay Majiyabe, Marketing Manager, MTC Vodafone Bahrain

12.10 Evaluating The Revenue Potential Of Prepaid Roaming In Your Market

Determining the drivers for offering prepaid roaming and predicting likely usage

Increased customer satisfaction and improved retention rates delivered by enhanced customer experience

Competitive differentiatorExploiting reliance on voice services to generate revenue

Assessing the risk of revenue leakage against the revenue potential from prepaid roaming Determining the revenue potential from inbound roaming

TouristsEx-patriots and business citizensNon resident migrant visitors

Understanding the key factors in devising a successful pricing model for prepaid roamingUnderstanding the implication of prepaid roaming on recharge methods and distribution modelsAssessing the internal impact of offering prepaid roaming

Ensuring the organisation has the resources and skills to support a prepaid roaming offering

Ensuring you have the technical capabilities to support prepaid roaming

Speaker to be confirmed, for details see:www.iir-conferences.com/prepaidafrica

12.50 Lunch

Exploiting Prepaid Recharge Mechanisms To Increase Usage And Maximise ARPU

14.00 Developing A Diversified Recharge Portfolio: Exploiting Electronic Top Up Mechanisms To Modify Customer Behaviour And Increase ARPU

Identifying the optimum distribution model for your market Understanding the impact of infrastructure, cultural and social issues

Understanding the limitations of popular scratch card channels in terms of

Operational costs › Distribution and availability issues Revenue leakage › Customer satisfaction

Dramatically increasing ARPU and AMPU levels by exploiting direct (virtual) top up solutions

Incentivising subscribers to recharge more frequentlyReducing operational costs to maximise AMPUExploiting overseas revenue sources via ‘non-resident’ top ups Determining the optimum recharge denomination to maximise

ARPU and AMPUImproving the success of loyalty and retention programmes through flexible denomination recharging

Improving customer satisfaction and retention through increased flexibility in minimum recharge denominations

Supporting your loyalty programmes through direct airtime transfer from contract to prepaid usersUnderstanding the strategy behind Safaricom’s current recharge projects

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Bamba - a low denomination scratch card Sambaza - a service for transferring airtime between

prepaid accountsPaymate 150 - credit/debit card top up

John Starkie, Technical Consultant, New Products and Services, Safaricom (Kenya)

14.40 Utilising Banking Infrastructure In The Distribution Of Prepaid Airtime

Determining the business case for selecting banks as a distribution channel

Exploiting existing banking infrastructure Organisational (operator) considerationsSubscriber benefits

Outlining the methods and channels banks utilise to distribute prepaid airtime

Cellphone bankingATMs and mini ATMsInternetLoyalty programmes

Issues to consider when selecting banks as a distribution channel – practical examples from FNB’s current agreementsUtilising subscriber habit and trend information to define and understand which customers purchase airtime from banks

Len Pienaar, CEO – Mobile and Transact Solutions, First National Bank (South Africa)

15.20 Afternoon tea

15.50 Determining The Organisational And Cost Benefits Of Electronic Recharge Solutions

Determining the business drivers for offering electronic recharge options to your subscribersIdentifying the drivers for offering particular recharge mechanisms within your organisation:

Existing infrastructureImplementation costsCustomer behaviour and feedbackBusiness strategies (including product marketing, customer

care, IT)Improving business intelligence by exploiting data obtained via electronic recharge methods

Analysing recharge patterns (eg. revenue, denomination values, locations and times)Identifying and managing the organisational and cost implications of lower denomination recharging in terms of:

The increased volume of transactions and the demands this places on IT infrastructure

The inevitable increase in customer service call volumes and the cost of dispute resolution

Tim Walters, Head: Product, Cell C (South Africa)

16.30 Roundtable Discussion: The Challenges Of Product And Service Innovation In Prepaid Markets

Overcoming the challenges of offering VAS and optimising recharge methods in less developed markets

Low incomeEducation and marketing Deploying VAS effectively in an environment of low technical

awarenessSimplifying recharge mechanisms to improve customer experienceOvercoming distribution problems

17.00 Closing Remarks From The Chair And End Of Conference

Web: www.iir-conferences.com/prepaidafrica

50% DISCOUNT FORALL AFRICAN DELEGATES

Conference Day OneMonday 3rd July

08.30 Registration And Refreshments

09.30 Opening Remarks From The Chair

Achieving Growth In Highly Competitive Markets

09.40 The Prepaid Mobile Market In Africa – An OverviewAfrican prepaid subscriber growth and market development within a global and regional contextExamining the key characteristics of leading growth marketsUsing handsets as a driver for prepaid growth including a review of the GSMA’s Ultra Low Cost Handset InitiativeStimulating prepaid usage with recharge initiatives and new servicesIdentifying new opportunities for prepaid in Africa beyond wireless

Michele Scanlon, Principal Consultant, Green Giraffe

10.20 Keynote Presentation: Learning From The Experiences Of A Pan-African Operator

Examining challenges and experiences in the acquisition of licenses and operations across the continentReviewing the globalisation of the business (globalisation in an African context)

Lessons learnt from pan-African marketing/brandingSharing platforms and infrastructureEvaluating experiences of successful prepaid campaigns

across the African operationsErik van Veen, Chief Commercial Officer MTN Uganda

11.00 Morning Refreshments

11.30 Airtel Perspective: Understanding And Overcoming The Challenge Of Growth In The Indian Subcontinent

Achieving market share across a large geographical landscape:

The importance of numerous and effective distribution channels › Language and cultural considerations › Simplicityacross all products and services, including recharge methodsEvaluating strategies used to encourage usage and drive ARPU among low income subscribersDetermining the true strategic importance of VAS in helping to increase ARPU:

Deciding which products and services to offer The relationship between the Airtel brand and the VAS portfolio

Analysing Airtel’s approach to customer retention and managing churnAssuring the revenues from prepaid services

Sandeep Mirakhur, General Manager – Marketing, Airtel(Bharti Televentures)

12.10 Achieving Growth In A Competitive Market Environment

Reviewing the operator challenges to subscriber growth in the Yemeni MarketUnderstanding the impact of product and service differentiation on market leadershipDetermining the impact of customer segmentation on market growthReviewing Spacetel’s churn reduction techniques and evaluating the success of the churn reduction programme in the midst of growing competitionLearn how Spacetel Yemen turned operator challenges in to growth opportunities

Walid Akkaoui, Marketing Director, Spacetel Yemen

12.50 Lunch

Increasing Margins In Low ARPU Markets By Improving The Efficiency Of Back End Processes

14.00 Determining The Business Case For Convergence: Developing An Organisation-wide Approach To Enhancing Overall Efficiency, Reducing Cost And Thereby Improving Margins

Outlining the business case for migrating from a low level of process automation which incurs high Opex to a simplified end-to-end business approachAppreciating the benefits of an automated end-to-end approach in terms of:

Ensuring minimum time to market of new products and servicesIntegrating business support systems with standard telecom

support systems to reduce the cost of ownershipAchieving enterprise-wide consolidation and simplification by

reducing the number of systems Practical examples of improved automation and cost reduction – determining how service and content management issues could be more efficiently handled by provisioning and assurance systems Measuring the impact of improved automation on the bottom line

Speaker to be confirmed. For details see:www.iir-conferences.com/prepaidafrica

14.40 Delivering Subscriber Value And Achieving Subscriber Growth In Low ARPU Markets Through Focused Business, Organisational And IT Strategies

Maintaining a focused business strategy by identifying and overcoming the internal and external barriers to offering subscriber value in your particular market including:

Identifying internal barriers, such as company culture and legacy systems

Carefully aligning product portfolio with market needs (ensuring relevance of services offered to a basic market)Ensuring an optimal organisational strategy by striking the balance between in-sourcing and outsourcing to maximise efficiency of all operational processes, reduce costs and thereby deliver products at competitive pricesEnsuring all products and services are delivered within the framework of a strictly cost controlled IT strategy – ensuring integration and communication between product marketing and ITIncreasing the value of the business by profitably delivering products that customers wantWorking within the constraints of a competitive environment: eliminating cost to help increase ARPUThe success of the WWI model in other markets: Low ARPU examples from Bolivia

Ian Beckett, IT Director, Western Wireless International

15.20 Afternoon Tea

Successfully Operating Within The Unique Dynamics Of The African Market

15.50 Offering Products And Services Tailored To The Specific Needs Of The Market: An MTN Village Phone Case Study

Outlining the Village Phone conceptDetermining the business and consumer drivers for offering the Village Phone productUnderstanding the Village Phone business modelOutlining the key drivers for success of Village Phone Understanding the key lessons learnt – benefiting from MTN’s experienceDeterminig the future development of Village Phone in other potential markets

Richard Mwami, General Manager, MTN VillagePhone

16.30 Understanding The Potential Impact Of Unified Licensing On The Nigerian Telecoms Market

An overview of the Nigerian Market (pre-unified licensing)Understanding the aims and expectations of unified licensing from the Regulator’s perspectiveAn outline of the unified licensing structure and license conditions

Mobile Operator Perspective Understanding how mobile operators can leverage benefits from the unified licensing structurePreviewing the future of unified licensing – understanding the potential drivers that would stimulate mobile operators to exploit the unified licensing opportunity

Osondu Nworoko, Head of Division, Governmental Relations, Vmobile Nigeria

17.10 Panel Discussion: Identifying The Challenges To Growth In The African Prepaid Market

Overcoming barriers to entry in low income markets – practical issues:

The importance of handset costs in driving prepaid penetration across Africa

Overcoming availability and access problems; encouraging recycled handsets

Reducing the cost of SIM cards and starter packs to help encourage adoption

Network availability and capabilitiesOvercoming distribution problems across large countries with

underdeveloped infrastructureThe growing threat of VoIP to Mobile Operator revenues:

Increasing availability of cheap VoIP handsetsGrowing accessibility of VoIP services at calling shops

throughout AfricaThe challenges MVNOs and new entrants face in gaining market share in a highly competitive environmentThe challenges and cost of acquisition in developed markets such as South AfricaRegulatory issues

17.50 Closing Address By The Chair And End Of Day One

Conference Day TwoTuesday 4th July

09.00 Registration And Refreshments

09.30 Opening Remarks From The Chair

Developing An Appropriate Customer Acquisition Strategy Considering The Specific Characteristics Of Your Market

09.40 Devising A Cost Effective Acquisition Strategy In An Emerging Market And Maximising Its Success Through Intelligent Delivery

Addressing the key challenges of developing an effective marketing campaign including:

A highly competitive, price sensitive market High illiteracy levelsMultiple dialectsGeographic considerationsInternal issues, including limited budgets and resources, lack

of training/adequately skilled staff

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To Register Please Call: +44 (0)20 7915 5055 Fax: +44 (0)20 7915 5056

AFRICAPrepaid Mobile Monday 3rd - Thursday 6th July 2006 ■ Safari Park Hotel, Nairobi, KenyaPrepaid Mobile