Premium Spring 2010

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BULGARI I JULIANNE MOORE THE NEW FACE OF BULGARIUlysse Nardin I Executive Dual TimePatek Philippe I Thierry Stern Takes Over the PresidencyChaumet I The Chaumet Saga Bulgari I New Bulgari Stores Opens in Amman

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watches

Abdoun Mall06 59 21 601

Shmeisani06 56 83 868

Sweifieh06 58 17 575

Mecca Mall06 55 40 151

Jabal Al Hussein06 56 73 453

Down Town06 46 23 897

City Mall06 58 66 973

Aqaba03 20 60 025

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CK 4th DPS.pdf 3/30/10 4:35:51 PM

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5th DPS Hamilton.pdf 3/29/10 4:11:05 PM

PREMIUM I CONTENT

12 I PREMIUM - Spring 2010

Cover Story Eccentric Charisma: Julianne Moore Interperts the Spirit and Values of Bulgari _________________________________ WATCHES

PATEK PHILIPPE Ref. 7071R

AUDEMARS PIGUET Royal Oak Offshore Grand Prix

ULYSSE NARDIN Diver Perpetual Limited Edition

BREGUET Classique 7337

JAEGER-LECOULTRE Atmos Birth Date

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Patek PhilippeRef.7071R “Ladies First Chronograph”

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COVER STORYBULGARIJulianne Moore the new face of Bulgari

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GLASHüTTE ORIGINAL Senator Navigator Perpetual Calendar

OMEGA Seamaster Ploprof 1200M

GUCCI Signoria Black

LOUIS ERARD 1931 - Open Tonneau

CITIZEN Eco-Drive “Super Aqualand”

SAINT HONORE Gala

HAMILTON Khaki Conservation

TISSOT Tissot Touch

VICTORINOX SWISS ARMY Chrono Classic Lady Diamond

ck Conversion Fly

HUGO BOSS HB -175

SWATCH Color Codes

TOYWATCH Fluo Mood

TITONI Master Series

ESPRIT Fancy Tunes, Vita Ambience & Sun Glow

FLIK FLAK Spring Summer 2010

Ulysse NardinDiver Perpetual Limited Edition

Audemars PiguetRoyal Oak Offshore Grand Prix

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GucciSignoria Black

SwatchColor Codes

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____________________________ PREMIUM NEWS

OMEGA’s Olympic Valentine. Bulgari at The Golden Globe Awards Jaeger-LeCoultre at The Oscars OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3* Eva Mendes wearing a Leoni Clutch Glashütte Original Simultaneously Successful in two Watch Competitions

Tissot Launches New Advertising Campagin “In Touch With Your Time”

ToyWatch Stars Alongside Sandra Bullock in The Blind Side

Interview with Titoni CEO Daniel M. Schluep

Time Center’s Flagship Store now opens Second Floor

Kayali Jewelry Sponsors Wedding Bonanza 2010 for the Third Year

Flik Flak at Kids World Exhibition

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TissotNew Advertising Campaign

Kayali JewelryWedding Bonanza 2010

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_________________________________ JEWELRY

GUCCI The Icon Collection

POMELLATO Arabesque

KAYALI JEWELRY Diamond Wedding Jewelry

ck Fly

SWATCH BIJOUX Love Explosion

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GucciThe Icon Collection

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PREMIUM I WELCOME LETTER

EDITOR IN CHIEFCELINE ALAEDDIN

MANAGING DIRECTORAMMAR ABU GOURA

PUBLISHED BY:AL MAJAL AGENCY

P.O. Box 630 Amman, 11118 Jordan

ADVERTISING INQUIRIESTELFAX: +962 6 553 00 47

[email protected]

PRINTED AT:NATIONAL PRINTING PRESS

Welcome to the first 2010 issue of Premium! This spring marks our third year in the market and we could have only

done it with the support of our loyal readers.

In this issue of Premium, we saw award season in Hollywood in full style with celebrities adorned in their favorite watches and jewels. Actress Diane Kruger, attended the Oscars (p. 116) wearing a beautiful Jaeger-LeCoultre Art Deco piece, while Maggie Gyllenhaal and Jennifer Garner opted to wear Bulgari jewels (p. 114) to complement their red carpet looks at the Golden Globe Awards.

Another celebrity who chose to wear Bulgari jewels at the Golden Globe Awards, is the new face of Bulgari and our cover story this issue, actress Juliane Moore (p. 16). The internationally renowned Italian brand selected this unique beauty to star in their new campaign alongside some extraordinary jewels and the highly coveted Chandra handbag.

For our male readers, this issue features some striking sporty models: Audemars Piguet’s Royal Oak Offshore Grand Prix collection (p. 32), Ulysse Nardin’s limited edition Diver Perpetual (p. 38), OMEGA’s Seamaster Ploprof 1200m (p. 50) and Tissot’s full range of Tissot Touch collection (p. 66).

In celebration of spring, colorful creations can be seen from Swatch with their Color Codes collection of watches (p. 76) and Bijoux (p. 106), while ToyWatch launched their Fluo Mood collection (p. 86) in five different colors.

In local news, Time Center opened the second floor of their flagship store in Um Uthaina Vista (p. 128) which houses a wide selection of medium-range watches from international brands such as Tissot, Hamilton, ck, ToyWatch and many others.

We hope you enjoy this issue and we would like to wish you a very happy and joyful spring!


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PREMIUM I COVER STORY


February 2010 is the release date for Bulgari’s “Eccentric Charisma”

campaign, conceived as an expression of the spirit and values of the brand and an interpretation of a lifestyle that the maison has created over the years through creativity and innovation.

The star of the campaign is Julianne Moore, an actress with 48 films and 4 Oscar nominations to her credit, chosen to represent the style and personality of the Bulgari woman. A choice inspired by her timeless charisma, which transcends the trends and myths of the moment to earn her a place in the history not only of cinema, but of feminine elegance.

A woman of inescapable magnetism, confident and daring, never conventional, yet at the same time a connoisseur of refined beauty. Her world is the sum of her experiences, her encounters, her travels, and her instinctive ability to find beauty where others can not.

Julianne Moore’s extraordinary combination of Pre-Raphaelite Bulgari’s new campaign featuring Julianne Moore.

ECCENTRIC CHARISMA:JULIANNE MOORE

INTERPRETS THE SPIRIT AND VALUES OF BULGARI



Behind the scenes, shooting the new campaign.





splendor, sharp intelligence and contemporary charisma was captured for the occasion by photographers Mert Alas & Marcus Piggot, who chose a setting with an Oriental flavor.

Opulent and richly colored as an exotic boudoir, furnished with sumptuous pillows, plush brocades, purple satin and peacock feathers, this is the frame that transforms Ms. Moore’s unique beauty into a contemporary odalisque – mysterious, luminous and sophisticated.

The utterly unexpected presence of exotic animals underscore her irresistible eccentricity and a temperament that defies all preconceptions.

The featured item in the “Eccentric Charisma” campaign is the Chandra bag, seen here in the nuances of chestnut and Prussian blue. Already an icon of contemporary luxury and style, chosen by numerous divas of the international jet set, its name means ‘moon’ in Sanskrit. And just like that nocturnal orb, its sinuously rounded forms evoke a radiant and magnetic femininity.

Stylist Julia von Boehm selected a splendid timepiece and some of Bulgari’s most iconic jewels for Ms. Moore’s photo shoot, including a spectacular pair of Haute Joaillerie earrings mounted with two large teardrop emeralds of the rarest green in a setting of baguette-cut diamonds.

The actress also wears jewels from the new Serpenti collection, among which is a bracelet in yellow gold with white mother-of-pearl inserts alternated with brilliant-

cut diamonds, inspired by the magic and mystery of a creature that has always been an emblem of wisdom, vitality and eternity.

Julianne Moore attending a Varity Fair party wearing Bulgari Jewels.





Behind the scenes shooting the new campaign.



Haute Joaillerie earrings mounted with two large teardrop emeralds in a setting of baguette - cut diamonds.

Rose gold bracelet from the Serpenti collection Yellow gold bracelet from the Serpenti collection

Yellow gold ring with aquamarine, rubies and round brilliant cut diamonds.




Julianne Moore at the Golden Globes Awards wearing Bulgari Jewelry




Bulgari toasts Milan Fashion Week with the Chandra Party

Named after the highly coveted bag that stars alongside Julianne

Moore in our current campaign, a glamorous party was held in the restaurant and garden of the Bulgari Hotel on February 26th.

All the ingredients were

Julianne Moore wearing vintage Bulgari earring in yellow gold and diamonds.

present to create a voluptuous and exciting atmosphere: the chiaroscuro of a Milanese evening, Citterio’s rigorous hotel design, sumptuous yet modern set design, music and art production signed by Simon Costin. The fashion glitterati enjoyed a lush garden oasis, mouth-watering Italian

delicacies created by the Bulgari Hotel chef Elio Sironi, and the prospect to discover the highly expected Fall-Winter collection. A fantastic night with the captivating, radiantly beautiful Julianne Moore.

www.bulgari.com



Rachel Zoe and Julianne Moore





The Bulgari Chandra Collection.



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Ref. 7071R “Ladies First Chronograph”

More and more women have discovered a penchant for

complicated wristwatches, especially those designed and crafted by Patek Philippe according to the finest

The first Patek Philippe wrist chronograph to celebrate its debut as a model for ladies

traditions of horological artistry. They are attracted to the functionality and seductive beauty of chronographs. That is why Patek Philippe decided to initially launch its latest caliber with this attractive

complication in a woman’s format. The Ref. 7071R “Ladies First Chronograph” enriches the manufacture’s collection of elegant and intricate watches explicitly designed for feminine wrists.


PREMIUM I WATCHES

Ref.7071Caliber CH 29-535 PS18k rose gold case Black with guilloched “flamed” pattern dial136 round diamonds set in the dial flangeHand stiched matt white alligator strap

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A memorable lesson in style

Inspired by Patek Philippe’s Art Deco watches from the 1930s, the Ref. 7071R comes in an elegant, cushion-shaped case with rounded angles. Its inimitably complex form can only be crafted by talented artisans. Its contemporary design is enriched by the warmth of 18K rose gold, the only precious metal in which the case is available. The rectangular buttons that activate the chronograph functions are

eminently ergonomic, as is the fluted crown used to wind the movement.

The dial is available in silvery opaline or black with a guilloched pattern center. It has two subsidiary dials for the small seconds and for the 30-minute counter. Both sub-dials are slightly offset beneath the center axis of the large hands. This unusual arrangement is emphasized by the asymmetric scales for the seconds sub-dial and the minute

counter. Leaf-shaped hour and minute hands in rose gold with luminescent coatings, elongated Roman numerals, the arrow-style chronograph hand, the fine baton hands for the subsidiary dials, and the railway track minute scale assure outstanding legibility.

The precious stone complement is as exclusive as the movement: the Ref. 7071R displays 136 full-cut round diamonds that embrace the round dial. Consummately set by master jewelers beneath the

Caliber CH 29-535 PS


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slightly domed sapphire-crystal glass, they radiate a fascinatingly prismatic firework of color that compliments the lady’s wrist and adds a gentle touch of feminine mystique to this technical watch. The hand-stitched alligator straps are attached to the case with hinged lugs to assure a luxuriously comfortable fit on any feminine wrist.

All external elements – the case, the dial, the strap and the precious stone settings – are designed, crafted, and finished according to the very strict provisions of the Patek Philippe Seal, a unique promise of quality that applies to the watch in its entirety.

The sapphire-crystal case back reveals the beauty of the new CH 29-535 PS movement – its elegant geometry, the graceful decorations, and the captivating choreography of its 269 parts. For the time being, this première is for ladies only. As the saying goes: Ladies First …

World debut at the renovated Patek Philippe showrooms in Paris

Extraordinary engineering with an unusual name: the new CH 29-535 PS chronograph movement and the new Ref. 7071R “Ladies First Chronograph” premiered in early November on the occasion of the festive reopening of Patek Philippe’s showrooms in Paris. Established in 1995, the salon is located on 10 Place Vendôme, one of the world’s most illustrious addresses. Now, the showrooms

have been enlarged, renovated, and totally redesigned to offer visitors more space, luxury, comfort, and hospitality. The venue in Paris exhibits the same Art Deco ambiance as the Patek Philippe salons in London and New York. Customers and connoisseurs are welcomed on two floors with nearly twice the former floor space. The spirit of tradition and innovation that prevails in

Geneva is literally palpable here. While it is a seductive oasis for international clients who visit this exclusive sanctuary of haute horlogerie, Patek Philippe’s Place Vendôme venue also extends a standing invitation to the growing community of watch lovers in Paris and throughout France who are fascinated by its creations.

www.patek.com

Ref.7071Caliber CH 29-535 PS18k rose gold case Two-tone silvery opaline dial136 round diamonds set in the dial flangeHand stiched brown with white stiching alligator strap


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Royal Oak Offshore Grand Prix Collection

The Royal Oak Offshore Grand Prix Collection embodies the powerful

ties between watchmaking and automobiles: the same passion for design and the same incessant quest for mechanical performance.

The dial counters evoke dashboard instruments, the crown a gear, and the bezel a ventilated brake disc. This collection is composed of three timepieces, issued in limited series featuring meticulously executed details combined with

cutting-edge materials.

These models are powered by a throbbing engine in the shape of a selfwinding proprietary chronograph movement and are sure to delight all those with a taste for high-speed thrills!


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Sophisticated shapes and high-tech materials

Whether viewed from the front, the side, or through the sapphire crystal back, all angles provide the same clear-cut impression of dynamic, aggressive, taut and complex shapes that are undeniably reminiscent of gleaming automobile bodywork.

Among the three interpretations available, the first is distinguished by a forged carbon case matching a bezel with a forged carbon upper part and a lower ring in shimmering black ceramics.

Offering a perfect example of the sophisticated design of this collection, the bezels are composed of two openworked and nested rings.

The screws extend slightly beyond the bezel surface and are thus set off to their best advantage. This first version radiates an extremely sporty and predominantly black appearance enhanced by the red dial – a central eloxed aluminium plate adorned with the “Méga Tapisserie” motif characteristic of the Royal Oak Offshore line.

The pattern has however been specially revisited for this limited edition by means of a negative-printed design that creates a depth effect and evokes the cooling scoops on a car.

Another red accent appears on the crown adorned with an eloxed aluminium cartridge. The crown deserves a closer look due to its sophisticated edging and its

26290I0.00.A001VE.01Forged carbon case, forged carbon andblack ceramic bezel, blackened titanium crown, black ceramic and titanium pushpieces, titanum pushpiece guards, titanium exhibition caseback fitted with a sapphire crystal - Limited edition of 1,750

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openworked design providing glimpses of red – a colour that also appears on the side of the alcantara strap. The floating flange stands out because of its bronze colour reminiscent of the magnesium alloy wheel rims on a racing car.

The second interpretation has a case in pink gold, a noble material that makes a striking contrast with the forged carbon and black ceramic bezel, as well as with the left side of the case middle and its forged carbon element

designed like a ventilation duct. It also contrasts with the carbon pushpiece guards, which further exemplify the meticulous detailing on this model. Instead of being straightforward rectangles, the latter feature clean-cut high-tech edges and are applied to the case by four visible screws as well as hollowed on the side so as to house the pushpieces which are themselves composed of two parts: a black polished ceramic base and a pink gold contact surface. The third and final version also has a forged carbon and black ceramic

bezel, fitted on this particular model to a case in 950 platinum – the ultimate noble metal that is teamed with a blue eloxed aluminium dial plate.This fascinating list of technical and aesthetic characteristics would hardly be complete without mentioning the four scoops at 1.30, 4.30, 7.30 and 10.30, echoing the studs which pick up the same theme; and the three counters with a raised rim that is blackened inside and polished on top.

Thus endowed with a wealth of fine details, these three models brilliantly showcase Audemars Piguet’s technical expertise. The shapes are enriched by a profusion of design features inspired by the world of automobiles. They all share the common denominator of protruding elements – cooling scoops, aerodynamic effects and deflectors – that provide a combination of character and complexity. The result is a major technical accomplishment with an aggressive, ultra-sporty design.

Beneath the hood

While racing cars are naturally powered by high-performance engines, the movement equipping the Royal Oak Offshore Grand Prix chronographs is equally impressive. The selfwinding Calibre 3126 is entirely designed, developed and made by the Manufacture Audemars Piguet, and the 3840 chronograph mechanism with which it is fitted ensures accurate timing. The constantly enhanced Calibre 3126/3840 is distinguished by its admirable reliability. Its cross-through balance-bridge guarantees improved shock-resistance, while the variable-inertia balance


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26290P0.00.A001VE.01950 platinum, forged carbon and black ceramic bezel, white gold crown, black ceramic and white gold pushpieces, carbon pushpiece guards, platinum exhibition caseback fitted with a sapphire crystal - Limited edition of 75

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equipped with eight inertia-blocks ensures stable long-term constancy of rate. It is also extremely user-friendly, particularly thanks to the fast-adjustment instant-jump date display and the 60-hour power reserve. Accurate time-setting is facilitated by the fact that pulling out the crown instantly activates the stop seconds lever which – as its name implies – brings the seconds hand to an immediate halt. But the most stunning assets of Calibre 3126/3840 undoubtedly lie in its refined design and the fine workmanship it embodies. Hand-assembled in Le Brassus workshops, it boasts exceptional quality of execution

and finishing. The bridges, which are arranged in an elegant and harmonious manner, are meticulously chamfered and polished so as to display only clean-cut, shining edges. The jewel sinks are diamond-polished and the wheels feature chamfered arms and diamond-polished sinks. Even the screw slots and rims are chamfered. The hand-crafted decorative touches include circular-grained on either side of the mainplate and bridges adorned with Côtes de Genève. The single-piece oscillating weight in 22-carat gold has been specifically designed and developed for this prestigious limited edition. Partially blackened

and hollowed, it reflects the recurrent theme of scoops and contrasting relief effects. The AP monogram – naturally in red – is thus framed by two scoops carved out of the metal block. The case-back comes in titanium, pink gold or 950 platinum according to the version and matches the overall resolutely modern and industrial aesthetic. It alternates between grained, satin-brushed and polished finishes and shows off its eight hollowed screws. A circular zone dedicated to a partially blackened text zone proudly displays the inscription “Royal Oak Offshore Grand Prix Limited Edition”, while the central sapphire

26290R0.00.A001VE.0118-carat pink gold case, forged carbon and black ceramic bezel, pink gold crown, black ceramic and pink gold pushpieces, carbon pushpiece guards, pink gold exhibition caseback fitted with a sapphire crystal - Limited edition of 650


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crystal enables one to admire the magnificent motor driving it.

Clever combinations of forged carbon

Forged carbon was deliberately chosen for this collection. This ultra-light and resistant material is exclusively developed by Audemars Piguet, from the manufacturing method through to the related tools. The sophisticated shapes of the Royal Oak Offshore are achieved thanks to an appropriate mould. A set of threaded carbon filaments is placed inside this mould. This wire measuring just one millimetre in diameter is itself composed of several thousand 7-micron carbon fibres held together by a resin wire. The case middle of the Royal Oak Offshore Grand Prix calls for a set of filaments totalling 12.5 grams. Placed end to end, these filaments are equivalent to 22.2 metres of carbon wire and 99.7 km of carbon fibres! The mould is then compressed at high temperature at pressures of over 300 kilos per square centimetre. This process results in a material composed of 76% carbon and only 24% polyamide. Audemars Piguet displays the full force of its expertise in the machining process. The inside of the case and the correction of the various drilled holes can thus be meticulously finished. The result is a shimmering effect and a silky feel, clear-cut edges and a sturdy yet ultra-light case-middle: in its forged carbon version, the Royal Oak Ofshore Grand Prix weighs a mere 120 grams! Ceramics, blackened or beadblasted titanium, eloxed

aluminium, 950 platinum and pink gold all contribute to this stunning combination of sophisticated materials.

www.audemarspiguet.com


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Diver Perpetual Limited Edition The Best of Both Worlds.

Ulysse Nardin proudly presents the Diver Perpetual Limited

Edition, a timepiece combining strong aesthetic and technical elements from the Marine and Perpetual Collections - the best of both worlds.

The Ulysse Nardin Perpetual represented a revolutionary accomplishment in the history of watch making – the first Perpetual Calendar adjustable back and forwards from a single crown.

All adjustments from the minute hand to the year indicator are synchronized.

A few rotations of the crown will result in the calendar displays moving forwards or backwards one or more days, a few months or even several years. At the end of the month the date display automatically displays the first of the next month, while the month disc rotates as well.

On December 31, date, day, month and year advance together. The calendar can also be adjusted backwards.

The quick setting device is so ingenious that all corrections are performed over a single crown. In the year 2100 when other

Ref. 243-00Stainless steel case and ceramic bezelCaliber UN-24 movement42-hour power reserveSelf-winding43mm Water resistant to 100mAlligator leather strap with folding buckle

Perpetual Calendar watches will need to be returned to their manufacturer, Ulysse Nardin Perpetual Calendars will function normally; the day indicator can be adjusted independently.

The oversized date display offers easy reading. It consists of two discs, a Maltese cross for the tens and a ring for the units. Both rotate on the

Ref. 333-90Caliber UN-33 Titanium case and stainless steel unidirectional rotating bezel45mm carbon fiber structure dial48-hour power reserveSelf-winding chronometer movementRubber/titanium strap with folding buckle and stainless steel bracelet.


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Exihibition case back with a view of the movement equipped with a 22 ct. white gold rotor.

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same level and together from the double digit date display.

The 45 mm titanium case is individually numbered with a screw-crown and sapphire crystal. The exhibition case back affords a view of the movement equipped with a 22 ct. white gold rotor. Water-resistant to 300 m. The black carbon fiber structured dial with orange luminous indexes and hands coordinates perfectly with the turning bazel with its exclusive orange inlay.

The Diver Perpetual Limited Edition - born of the dream of an everyday sport timepiece with the functionality of a high complication timepiece.

A Limited Edition of 500 pieces.

www.ulysse-nardin.com



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Classique 7337

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REF. 7737BA/1E/9V6Self-winding mechanical movement 18k yellow gold 39mm case18k silvered gold dialBrown crocodile leather strapWater-resistant to 30 meters



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The Classique 7337’s spare design derives directly from the early Breguet

watches found today in the Breguet Museum on Place Vendôme in Paris.

Epitomizing Breguet’s timeless Classique collection, this elegant wristwatch shows the days of the week, the age and phases of the moon and the date. Hours and minutes are shown on an off-centered hour chapter in the Breguet style

while at 5 o’clock the running seconds give the watch its asymmetrical allure.

Inspired by the Museum’s no. 3833 antique watch, the date and the day of the week are positioned on either side of the indication of the age and phases of the moon, situated just above the off-centered hour chapter.

This memorable design comes in a 39 mm case with sapphire

caseback fashioned in a choice of white and yellow gold and equipped with now famous extra-thin Breguet caliber 502 fitted with an auxiliary plate.

Also available in 18k white gold.

www.breguet.com


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The daringly innovative Atmos Birth Date embodies an idea

destined for a fine future, since the Atmos clock, an eternally youthful young lady born 80 years ago in the Jaeger-LeCoultre workshops, takes on a tender, mischievous appearance while losing nothing of its seductive appeal.

While the horological icon with the almost perpetual mechanism continues to countoff the hours and minutes of the world’s most eminent figures, it now turns into a wonderful gift when the time comes to celebrate a happy event and, according to a well-established tradition, comes in pastel pink or blue versions.

For the first time within this rich collection, its base is adorned with the name of the newborn child that it will faithfully accompany through all stages of his or her life, because the Atmos movement continues to represent a

Atmos Birth DateThe start of a wonderful collection.

challenge to mechanical laws and to the ephemeral nature of human accomplishments.


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Youthful modernityWith its entirely transparent glass cabinet, the Atmos Birth Date keeps silent and benevolent watch over the destiny of the child for whom it faithfully marks off the hours, days and years.

In addition to the first name, family name and date of birth engraved on the base, it is also possible to have the exact day of the birth appear on the month disc.

The official gift presented by the Swiss Federal government to its illustrious guests thus reprises and extends its role as a symbol destined to witness life’s most

meaningful moments.

While a certain undeniable gravitas befits this mechanism that makes light of the passing of time as if by magic, the designers of the Manufacture have successfully endowed the Atmos Birth Date with a distinctly modern touch, imbuing their creation with a refreshingly innocent air.

Delicately inlaid with pink or blue mother-of-pearl, the twelve segments of the hour circle feature the infinitely repeated name Atmos in a motif interrupted only by the succession of Roman numerals.

Meanwhile, the moonphase display

features a disc of which the upper part appears at 6 o’clock, above the Atmos and Jaeger-LeCoultre inscriptions. The Atmos Birth Date also exists in two jewellery variations, set with ten diamonds on the moon disc and nine diamonds on the dial, complete with a motherof-pearl inlaid hour circle and base. The latter exceptional creations, which will be issued in two limited series of just eight – eight blue and eight pink – are a fabulous illustration of the famous proverb expressed by the French poet and playwright Corneille, who wrote that value/valour does not wait upon the passing of years.

Q5145206 (blue version) (opposite page)Q5145205 (pink version)(this page)Mechanical movement, almost perpetual Jaeger-LeCoultre Calibre 564, crafted, assembled and decorated by handHours, minutes, months, moon phase functionsMother-of-pearl inlay dial for the limited series of 8 eachDauphines handsTransparent cabinet


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In the avant-garde for the past 80 yearsThe origins of the Atmos clock date back to 1928, when it was invented by the Neuchâtel-born engineer Jean-Léon Reutter, who had been fascinated since his earliest youth by the myth of perpetual motion.

His incredible mechanism, based on a system that is still in the avant-garde today, was subsequently taken up by Jacques-David LeCoultre. He called upon the full resources of his watch Manufacture

to develop the project and bring it to the series-production stage.

A splendid representative of the luxury clock segment, the Atmos has lent its unfailingly accurate and serene presence to the reflective moments of such eminent figures as Sir Winston Churchill, J.F. Kennedy, General de Gaulle and HM King Juan Carlos 1st.

80 years after its invention, the operating principle of the Atmos remains unique in the world.

The clock draws the energy required to operate from tiny variations in temperature resulting

in the contraction or expansion of a gas contained within an airtight bellows that dilates and retracts in turn.

The incessant repetition of this phenomenon can be compared with breathing, and the to-and-fro motion winds a barrel that drives a mechanism requiring an exceptionally small amount of energy – since a one-degree variation is enough to keep it running for 48 hours. While a certain undeniable gravitas befits this mechanism that


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An extraordinary wager on the futureNonetheless, this prodigiously accurate mechanism could not possibly beat to the cadence of our hectic modern lives, and the annular balance of the clock, which is perfectly visible through the glass cabinet, performs just two majestic vibrations per minute.

Thus, by virtue of a modus operandi governed by the supreme principle of economy, an Atmos consumes 250 times less energy

than a standard mechanical wristwatch. Or, to give another eloquent example, it would take no less than 60 million Atmos clocks to light up a single 15-watt bulb.

This sparing attitude makes the Atmos clock the least energy-consuming mechanism ever invented. The privilege of slowness also lies in the almost total absence of wear and thus aging of this mechanism that appears to literally live on air and which, 80 years after its birth, is still the closest any object has ever come to perpetual motion.

In an era when humankind is

facing the stark limits of available energy resources, the fabulous operating principle of the Atmos certainly shows the path to follow for the little girls and boys who will become tomorrow’s engineers, inventors and discoverers. And doubtless many of them will acknowledge, a few decades from now, that the Atmos Birth Date has faithfully served them as an inexhaustible source of wonderment and inspiration.

www.Jaeger-LeCoultre.com


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Senator Navigator Perpetual Calendar

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Ref. 100-07-07-05-04 Automatic Caliber 100

Stainless steel burnished 44mm caseMatte black dial inlayed with Superluminova

Calf skin strap

Glashütte Original presents the next model in its successful line of

pilot’s watches: the Senator Navigator Perpetual Calendar.

This high-flying timepiece soars with a robust 44 mm stainless steel case in typical pilot’s watch look, sporting a traditional matt black dial with large Arabic numerals and line markers for the minute and second displays as well as blued hour and minute hands.

The added perpetual calendar functions have been seamlessly integrated into the dynamic design of this efficient timepiece. The disks for both day and month and the typical Glashütte panorama date are displayed in white on a black background resulting in a visually clear and balanced dial.

Nothing gets in the way of the dial’s legibility at night either; the hour numerals, and the blued hour, minute, and second hands are inlaid with the luminescent material SuperLumiNova. The Double G logo guarantees a counterbalance on the tip of the second hand.

In order to do justice to the dynamic character of the timepiece, designers at Glashütte Original decided to create a leap year display using a hand at 12 o’clock: when it points to the red L, it is currently a leap year. In addition to a perfectly legible dial, rate precision is vital in a pilot’s watch. Inside the Senator Navigator Perpetual Calendar, automatic manufacture Caliber 100-07 guarantees this precision.


PREMIUM I WATCHES

Automatic manufacture Caliber 100-07 commands a power reserve of more than 55 hours (+/- 10%) and sports a reset mechanism that allows for easy synchronization of the second hand with a time standard. Unlike other reset mechanisms, the second hand here is neither connected to the winding stem nor the crown. As a result, when the crown is pulled out the balance remains in oscillation and the movement continues to run,

significantly reducing material stress. The reset mechanism is activated by pressing a separate button on the side of the case at 8 o’clock.

A soft, used-look calfskin strap with stainless steel buckle provides the perfect finish to the pilot look of the Senator Navigator Perpetual Calendar.

www.glashuette-original.com

Ref. 100-07-07-07-04Automatic Caliber 100

18k yellow gold 44mm caseMatte black dial inlayed with

SuperluminovaCalf skin strap


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The Senator Navigator Perpetual Calendar illuminated at night with the luminescent

material SuperLumiNova.


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PREMIUM I WATCHES

In 1970 OMEGA launched a watch which had been created to withstand the

crushing pressures endured by divers working deep below the ocean’s surface. It was the Seamaster 600, the so-called “Ploprof” (the first letters of plongeurs professionnels – the French words meaning “professional divers”) and it was one of the most rugged, robust and seaworthy divers’ wristwatches ever manufactured.

The unmistakable Co-Axial Ploprof

Now OMEGA is introducing an updated version of the classic and instantly recognizable wristwatch.

Equipped with a Co-Axial calibre 8500, the new Ploprof 1200M is, as its name suggests, water resistant to an astounding 1200 metres (4000 feet) and it artfully combines its ancestor’s legendary features

PREMIUM I WATCHES

The OMEGA Seamaster Ploprof 1200M

with OMEGA’s state-of-the-industry Co-Axial technology.

The Ploprof’s case cannot be mistaken for that of any other watch: the screwed-in crown is located at 9 o’clock under a protective buffer. Its unique positioning allows freer wrist movement and prevents any inadvertent manipulation.

Designed for divers

The time and date adjustments are made by unscrewing the crown to release the protective buffer and then pulling the crown to the appropriate position.

The Co-Axial calibre 8500 makes it possible to adjust the hour hand separately to accommodate different time zones or for the changes to daylight savings and back to standard time.

At the 2 o’clock position is the

Ploprof’s characteristic bezel-release security pusher with an orange anodised aluminium ring.

Pressing the pusher allows the bezel to be rotated in either direction and then locked firmly in position, ensuring that it cannot be accidentally shifted during a dive.

The Ploprof has an automatic helium escape valve located on the side of the case at the 4 o’clock position.

This feature allows helium atoms to escape during decompression, and is particularly useful for professional divers operating from diving bells.

Two-piece oriented caseback

The case body is made of brushed stainless steel and has polished bevels. The centre piece of the two-piece oriented caseback features a background of straight,



PREMIUM I WATCHES

White gold case and bracelet with pave set diamond scales, white mother of pearl dial,

with diamond indexes.

Pink gold curved case and bracelet, black dial, small size (26mm)

Seamaster Ploprof 1200 MRef: 224.30.55.21.01.001

Steel on steelOmega 8500 caliber

Self-winding movement with Co-Axial Escapement55x48mm steel case with black dial

60 hour power reserveWater resistant to 1200 meters


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PREMIUM I WATCHES

parallel waves with a polished OMEGA logo, the word “Seamaster” and the famous Seahorse on a matt surface. The centre piece is sealed in place with an outer screw-in ring with black-chromed engraving of “1200m/4000ft”, “Ploprof”, and “OMEGA 8500 Co-Axial Escapement.”

The Seamaster Ploprof 1200M has a polished, lacquered black dial with an applied polished OMEGA name and logo. The word “Professional” has been transferred in white. The polished indexes are coated with white Super-LumiNova, as are the varnished hour and seconds hands. The oversized minute hand, which plays such an important role for divers, is crafted from orange aluminium and is coated with white Super-LumiNova. The Ploprof 1200M has a date window at the 4:30 position.

On your wrist; on your wetsuit

The Ploprof 1200M is available either with a brushed mesh “Sharkproof” bracelet or on a rubber strap in a choice of black or orange. The bracelet, with its double extension system, is fitted with OMEGA’s new diving safety clasp whose pinned links allow precise adjustments to 18 positions. It also features an extra divers’ extension to 26 mm so that the watch can be worn comfortably over a diving suit. The watch is delivered in a special black zippered presentation case made of neoprene – the material used in divers’ wetsuits.


PREMIUM I WATCHES

Seamaster Ploprof 1200 MRef: 224.32.55.21.01.002Steel on orange rubber strap

Omega 8500 caliberSelf-winding movement with Co-Axial Escapement

55x48mm steel case with black dial60 hour power reserve

Water resistant to 1200 meters


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Respecting the past, defining the future

The OMEGA Co-Axial Ploprof 1200M bears a strong resemblance to its famous ancestor and it carries on the traditions of robust reliability and water resistance which have always defined OMEGA’s divers’ watches. But there are also some remarkable improvements: for example, the watch is driven by the OMEGA Co-Axial calibre 8500 with a free sprung balance. This movement, launched in 2007, was created from inception by OMEGA and is one of the key elements in the revolution in mechanical watchmaking which has been taking place at the company since 1999.

With the launch of the Seamaster Ploprof 1200M, OMEGA has re-introduced a mythical diving watch, combining the look which made it a legend with cutting-edge watchmaking features.

Powering the PloprofThe OMEGA Co-Axial calibre 8500

In 1890 OMEGA produced the first-ever industrialized movement. 117 years later, the company took a step which was every bit as dramatic when it launched its revolutionary Co-Axial calibre 8500, the movement at the heart of the new Ploprof.

The calibre, featuring the OMEGA Co-Axial Escapement, heralded OMEGA as a leading presence in the elite field of mechanical watchmaking. Its 202 components were created in-house, from inception, using third millennium technology to ensure optimum performance.

Introduced on an industrial scale by OMEGA in 1999, the Co-Axial Escapement had been invented by master watchmaker Dr.

George Daniels. It is the watch’s escapement which provides the regular transmission of energy to the mechanism. Together with the free sprung balance, the Co-Axial Escapement offers optimal stability to the watch’s running rate over long periods and enhances the performance of the timepiece. In addition, due to the reduced sliding friction, the need for oil in this tiny component is nearly eliminated.

The automatic mechanism is driven by a highly efficient bi-directional rotor. The energy is then transmitted through two barrels providing the watch with an impressive power reserve of 60 hours. Adjusting the Ploprof when traveling through time-zones is simple as the hour hand can be moved separately from the minutes and seconds hands. The new Ploprofs, with their Co-Axial 8500 calibres, are COSC (Contrôle Officiel Suisse des Chronomètres) certified chronometers.

www.omegawatches.com


PREMIUM I WATCHES

Seamaster Ploprof 1200 MRef: 224.32.55.21.01.001Steel on black rubber strap

Omega 8500 caliberSelf-winding movement with Co-Axial Escapement

55x48mm steel case with black dial60 hour power reserve

Water resistant to 1200 meters


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Gucci’s sculptural Signoria watch is now available in a stunningly

glamorous stainless steel black version that is certain to become a coveted fashion item.

The iconic bracelet’s fluid curves, composed of multiple interconnected horsebit-shaped links, are further emphasized in this version by their monochrome tone, perfectly complementing either a black watch face or the vivid shades of coral or malachite dials for a striking contrast.

The geometric, square case is set between two distinctive horsebits, effortlessly combining audacious modernity and sensuous grace.

SIGNORIA BLACK

YA116313Swiss made quartz movementBlack PVD coated 25mm caseTiger’s Eye dialBlack PVD coated and 18k yellow gold bracelet


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YA116310Swiss made quartz movementBlack PVD coated 25mm caseBlack dialBlack PVD coated bracelet

Boldly juxtaposing the warm, radiant reflections of solid yellow gold and the cold aesthetic of black treated stainless steel on its refined bracelet, the most exclusive rendition boasts a truly unconventional look, further enhanced by a beautiful tiger’s-eye dial.

The black versions are the latest additions to the rich Signoria collection, including styles in stainless steel, styles in 18 karat gold and highly precious renditions in gold and diamonds.

Available in small and large sizes, the Signoria watch was designed by Gucci’s Creative Director, Frida

Giannini, who took some of her inspiration from a vintage Gucci timepiece. It perfectly represents Giannini’s ability to reinvent iconic Gucci luxury into a confident and modern vision.

www.gucci.com


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and modernity.

The curved sapphire crystal conveys a sense of size and luminosity to the whole piece.

A passionate perfectionist, Louis Erard has given its latest creation a particularly elegant caseback: a completely open transparent tonneau glass revealing the sophisticated movement within, as well as the delicate Côtes de Genève decoration.

In continuous flux between tradition and modernity, Louis Erard has created a watch that smoothly combines balance, excellence, unpretentious refinement and originality.Values that embody the quintessence of the 1931 Collection, a collection distinguished by the characteristics of Haute Horlogerie in a particularly attractive price segment.

www.louiserard.com

95211AA12Automatic mechanical movementStainless steel caseBlack skeleton dialBlack genuine leather strap

95211AA11Automatic mechanical movement

Stainless steel caseSilvered skeleton dial

Chocolate genuine leather strap

1931 - Open Tonneau:

Turning to one of the legendary shapes in horology, Louis Erard

accentuates the element of transparency by skeletonising its 1931 Tonneau Moon Phase.The fine openwork of the guilloché dial reveals a skilfully-made mechanism that activates the day, month and moon phase discs, while the gear-trains evoke the film Modern Times, another masterpiece combining retro


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ECO-DRIVE “SUPER AQUALAND”

In 1985, Citizen revolutionized the divers watch with the

introduction of Aqualand, the world’s first professional diving watch with depth sensor and display. Since then, Citizen has introduced several models in this series which are functional and stylish.

Two decades later, Citizen presents the renovated Eco-Drive Super Aqualand BJ2120-07E, the most advanced and stylish Aqualand ever developed.

The watch is equipped with special depth sensor which works efficiently under high pressure. It can detect minute changes in water pressure and translate them into precise reading. The watch can display depth up to 50 meters and also indicates maximum depth memory.

The super Aqualand features Diamond Like Carbon (DLC) coating on the bezel, crown and depth sensor, providing a smooth finish and elegant tint, with excellent abrasion and resistance. Encased in a stainless steel construction, it is water resistant to 200 meters. The watch also

features chronograph function, one-way rotating bezel, screw-in back cover and screw-down crown. Additional features includes, insufficient charge warning and depth alert function.

BJ2120-07EPowered by Eco-Drive movementSpecial depth sensorStainless steel case Diamond Like Carbon (DLC) bezelRubber strap

Powered by Eco-Drive movement, ensures precision and reliability, no matter how unforgiving the conditions.

www.citizenwatch.com


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Gala

Glamorous, feminine, sensual… the new Gala is worthy of all

superlatives!

Thanks to its original design that combines watchmaking know-how with magical stones, Gala sparkles.

With dazzling luminosity Gala combines a stylised case divided up into two asymmetric parts with

Meta bracelet24 diamonds set on case and metal braceletWhite mother of pearl dial set with 16 diamondsQuartz movement Curved glass Water resistant to 30 meters

Leather strap8 diamonds on stainless steel case

Black dial set with 16 diamonds Quartz movement

Curved glass Water resistant to 30 meters

Black leather strap on deploying buckle

a diamond paved “cuff” strap… And for more refinement, the semi-rigid strap links are a harmonious continuation of the case’s curves…Designed to be jewellery, the

different versions of the new Gala will provide chic and elegance to the woman who wears it…

www.saint-honore-paris.com

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Khaki ConservationHamilton unveils the Khaki Conservation, created in collaboration with HarrisonFord, to support Conservation International.

Harrison Ford’s love of action is not limited to daring stunts.

It also embraces his commitment to finding innovative solutions to combat the threats posed to the global environment.

For more than 17years the actor has been onthe board of directors of Conservation International, a nonprofit organization dedicated to protecting life on earth and to demonstrating that human societies will thrive when in balance with nature.

Hamilton has been future-oriented throughout its 116-year existence and obviously feels that it is time to help protect the planet. Therefore, it has made a financial commitment to Conservation International to support this

H77565833Automatic 2893 movement42 mm stainless steel caseBlack dialBeige nubuck leather strapWater resistant to 200mGMT Time Zones: Columbia, Mexico, Suriname, Brazil, South Africa, Madagascar, China, Philippines, Indonesia


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Every second counts

The preservation of planet earth is extremely time-critical. The highprecision Swiss Automatic GMT movement in the Khaki Conservation watch, visible through the see-through case back, mirrors this fact.

Decorating this ’window’ is the engraved signature of HarrisonFord together with the Conservation International logo. Special packaging in corrugated cardboard also supports the

message of preserving resources by utilizing recycled materials.

Harrison Ford vividly sums up the urgency of environmental protection in his own words - “Our health relies entirely on the vitality of our fellow species on Earth. When we protect the places

organization’s valuable work around the world.

High-flying Making a difference

The Khaki Conservation timepieces have GMT functionality, with the second time zone selectioncovering a range of focus locations for Conservation International projects, from Colombia to Indonesia.

Harrison Ford was actively involved in the design of the watche and his signature of stylish adventure is clearly evident.

The classical black dial bears bold numbers with inner and outer counter rings adding a touch of edgy dynamism. And just as the success of every heroic stunt depends on meticulous attention to detail, the watch comes with crafted finishing touches such as fine cut-out hands and date windows, or studded and stitched leather strap.

where the processes of life can flourish, we strengthen not only the future of medicine, agriculture and industry, but also the essential condition for peace and prosperity.”

www.hamiltonwatch.com


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Tissot Touch Collection

The dynamic watches in the Tissot Touch Collection integrate a

touch screen crystal, which is the interactive ‘cockpit’ of the timepieces’ diverse functionality.

Since its introduction in 1999, the Tissot Touch range has continually strengthened its technological leadership

by bringing this tactile innovation to a wide range of contemporary designs, created with dynamic and stylish materials. Tissot takes its tactile technology to new limits in 2009 with the introduction of the Tissot SEA-Touch, a high performance watch for divers with water resistance to 200 metres.Touch Navigator

T-Touch Expert


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In touch with leading technology

A light touch of the innovative tactile crystal on any of the Tissot Touch timepieces - T-Touch, T-Touch Expert, Touch Navigator, Touch Silen-T, SEA-Touch - enables access to a variety of useful functions, geared to meet the needs of a broad spectrum of wearers.

Keeping track of lifestyles (since 1999)

Tissot ensures that technology meets style in its T-Touch range with innovative, top quality materials for cases, dials and straps. Classical stainless steel joins titanium and even 18k gold or platinum, in a wide selection of case styles.

In addition to the sporty metal and black rubber bracelets are head-turning variations in orange and white rubber.

Elegantly completing the picture are black carbon or white mother-of-pearl dials, proving that Tissot is always in touch with the very latest trends.

Features such as Altimeter (in feet and metres), Chronograph (split and cumulative time), Compass, Alarm, Thermometer (in Celsius and Fahrenheit) and Barometer are always at the wearers’ fingertips, whether they are trekking on the Matterhorn or jogging downtown. As soon as a function is selected by touch, the superposed hands move to indicate that function and this information simultaneously appears on the digital display.

Good vibrations (since 2003)

The Touch Silen-T uses the Tissot tactile technology to offer the first watch ever to provide timekeeping via silent vibration. Whether the wearer wants to discretely check the time in a meeting, or is visually impaired, this model represents a welcome breakthrough.

Simply by touching the crown and then running a finger clockwise around the crystal, the wearer can “feel” the time through the constant vibration on the hour, accompanied by intermittent vibrations for the minutes corresponding to one of the twelve raised indices on the bezel.

This unique watch also comes with a silent vibrating alarm which, like the time setting itself, can be activated and checked without eye contact with the watch face. With a choice of black, white and silver dial and a stainless-steel bracelet or black strap in high-tech, water resistant leather, the Touch Silen-T promises good vibrations all round.

SEA-Touch


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It’s a small world (since 2004)

A touch of the tactile crystal on the Tissot Touch Navigator is the key to truly global timekeeping, with a choice of 150 countries or cities to select as the reference time zone.

This watch is the ultimate accessory for modern travellers. And to satisfy the homing instinct, the selected time zone can be fully personalized to the wearer’s hometown, be it a village or a city, all by touch.

The time display also automatically adapts to winter or summertime up to the year 2099. The Tissot Touch Navigator comprises a chronograph, countdown timer, two separate alarms programmable over seven days with a choice of five tunes, plus three date reading options displayed in six languages. With its elegant design, incorporating large Arabic numbers for an analogue reading as well as a digital illuminated LCD, this intelligent timepiece comfortably navigates its way through the times.

For outdoor adventurers (since 2008)

The brand new T-Touch Expert is perfectly equipped for adventures in the great outdoors.

This robust XL-size watch, with water resistance to 100 meters, comes with new functions (altitude difference meter, two alarms, perpetual calendar, countdown timer and backlights), making it the ideal partner for professional mountaineers and extreme skiers.

The T-Touch Expert offers twelve different model variations with carbon, black or white dials and either a rubber strap, titanium, steel or leather bracelet.

Patented technology in the Tissot SEA-Touch, giving the rubber-protected pushers double protection, enables this timepiece to maintain its high

Tactile Silen-T

T-Touch Trekking


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performance levels right down to a depth of 200 metres.

The Tissot SEA-Touch fulfils all of the European Norm EN13319 criteria stipulated for divers’ accessories - luminosity, shock resistance, anti-magnetism, band solidity and the integration of a

The ultimate diving equipment (since 2009)time control device.

As a result, divers have the time in two time zones, as well as the depth of the current dive, at their fingertips. Also activated by a light touch on the crystal are a digital chronograph, thermometer, alarm, perpetual calendar date,

compass and divers’ logbook. Excellent visibility comes from highly luminescent material and an effective backlight.

www.tissot.ch

T-Touch


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241420Swiss-made quartz chronograph movement41mm stainless steel caseBezel set with 96 full-cut diamondsGlossy alligator-style leather strap


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This highly feminine Chrono Classic Lady special edition comes

with a stunning, dark caramel dial and matching glossy alligator-style leather strap. This sophisticated piece stands

CHRONO CLASSIC LADY DIAMOND out with its diamond bezel and white mother-of-pearl subdials with polished applique numerals and circles around the counters.

The large 41 mm stainless steel case with dual finish

(alternating matte and polished surfaces) houses a highly precise, Swiss-made quartz chronograph movement with 1/10th of a second precision timing and date display at 4 o’clock.

www.victorinoxswissarmy.com


PREMIUM I WATCHES

Sporty. Timeless. Introducing ck conversion. Inspired by

the transformation and the movement of forms.

ck conversion is architecturally designed and available in stainless steel with a black leather strap with buckle closure.

The dial is offered in silver or black, and both styles are finished with mineral glass and nickel polished hands. Available in gent size.

K9711120Brushed stainless steel caseSilver dialBlack leather strap

Conversion


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fly

Light. Delicate. ck fly.Inspired by sleek curves and the simplicity of the open

design of a bird cage.

A modern, circular silvered face juxtaposed with a architecturally designed stainless steel arches.

The sculptural bangle has a buckle closure accented by a sun-brushed silver dial and nickel polished hands, finished in mineral glass. Available in lady, midsize, and lady-lady sizes.Water resistant up to 30 meters.

www.ck.com

K9922126Polished stainless steel case Silver dial 3 diamondsBangle braceletMidsize


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It seems that only a short while, ago, the words “chronograph”

and “ladies” were considered incompatible, as were the terms “technically sophisticated” and

HB-175

“aesthetically appealing”. This apparent opposition is now a thing of the past, as modern women around the world are expressing their personality also through a technical affinity.

In tune with this trend, the BOSS Black collection welcomes a new ladies’ chronograph featuring a surprising blend of contemporary design and sturdy energy.

Water-resistant to 5 ATM, its

HB-175.2_1502166Round Case Stainless steelLight pink croco leather strap

HB-175.2_1502167Round CaseStainless steelWhite croco leather strap

HB-175.2_1502168Round CaseStainless steelBeige croco leather strap


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round stainless steel case with a delightful feminine faceted silver stainless steel bezel or pink or turquoise acrylic bezel surrounds a dial featuring hour, minute and seconds hands, a date display, along with 120-hour, 60-minute and 60-second chronograph subdials.

These highly readable indications are enhanced by silver hour dots, bevelled hour-markers and a 12 o’clock Arabic numeral. Worn on a beautifully contrasted supple matching bracelet with matt-

brushed central links framed by polished lateral links, this is a model clearly designed for active women who believe that sports and elegance make a perfect team.

www.boss.com

HB-175_1502153Round CaseStainless steelWhite croco leather strap

HB-175_1502154Round CaseStainless steelWhite croco leather strap


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In the beginning there was Swatch, the revolutionary Swiss made watch that

took the world by storm.

The new creation was a watch

Color Codes Collection

of many colors, affordable for everyone, precise and made of plastic. Plastic? A Swiss watch made of plastic? Absolutely. That’s where we began, with a plastic watch of many colors.

That’s our DNA.

In other words, it’s genetic. What makes Swatch unmistakably different goes right to the heart of our identity. It’s a way of life. It’s


PREMIUM I WATCHES

a cultural code. It’s creative and it’s colourful. It’s who we are. And just to make things perfectly clear, we’re delighted to present the new Swatch Color Codes Collection. Our DNA.

The new Collection takes us back to the roots where Swatch began, with ten bright shiny Gents, each with a shiny plastic strap in a single, solid colour and a case and dial in the very same colour.

Another ten new Color Code watches feature plastic straps in solid colours with a matt surface, plastic cases to match the straps, and white dials with colored numerals and indexes.

And since Swatch is all about creation, art is at our origin.

We’ve been working with creative artists ever since we started, and we’re proud to present, as part

of the new Collection, six Swatch Art Specials by exciting graphic artists Gary Card, David Benedek (David’s also a member of the Swatch Snowboard Pro Team) and Carrie Munden. One final point—all Swatches in the new Collection are Gent Originals. We’re Original, after. It’s Our DNA.

So, after all that, here it is—the Swatch Color Codes Collection.

www.swatch.com


PREMIUM I WATCHES

LEMON TIME

Strap yourself into a bright, happy afternoon. The shiny yellow plastic strap and solid yellow plastic loop and buckle of this sunny Gent hold a solid yellow plastic case framing a yellow dial, a white minute ring and white Arabic numerals at all hours.

DRAGON FRUIT

A bright pink ode to exotic fruit. The shiny pink plastic strap of this happy Gent sports a solid pink plastic loop and buckle.

RISE UP

Jump in for a swim in a beautiful blue pool. The shiny blue plastic strap and solid blue plastic loop and buckle of this optimistic Gent hold a solid blue plastic case that frames a blue dial with a white minute ring and white Arabic numerals at all hours.


PREMIUM I WATCHES

JUST WHITE

Pure white clouds drift across a summery sky. The shiny white plastic strap and solid white plastic loop and buckle of this innocent Gent hold a solid white plastic case framing a white dial with a black minute ring and black Arabic numerals at all hours.

CHERRY-BERRY

A splash of riotous red evokes cherries ripe and ready to pick. The shiny red plastic strap of this exuberant Gent has a solid red plastic loop and a red plastic buckle.

LEMON GRASS

Take a closer look at the greens in the kitchen. The shiny green plastic strap and solid green plastic loop and buckle of this appetising Gent hold a solid green plastic case framing a green dial, a white minute ring and white Arabic numerals at all hours.


PREMIUM I WATCHES

FRESH PAPAYA

Inspired by the simple joys of exotic fresh fruits, this splashy Gent has an up-beat orange plastic strap with a solid orange plastic loop and buckle.

CALLICARPA

With its intense evocation of the callicarpa’s purple berries, this brilliant Gent harks back to the origins of Swatch and its celebration of pure color.

UP-WIND

A gentlemen hears the siren call rising from the deep blue sea. The shiny dark blue plastic strap and solid dark blue plastic loop and buckle of this nautical Gent hold a solid dark blue plastic case framing a dark blue dial, a white on blue minute ring and white Arabic numerals at all hours.


PREMIUM I WATCHES

BLACK SUIT

It’s the hour of enchantment in the heart of night. The shiny black plastic strap and solid black plastic loop and buckle of this midnight Gent hold a solid black plastic case framing a black dial, a white minute ring and white Arabic numerals at all hours.

CREAM JAM

Irresistibly red and subtly seductive. The matt red plastic strap of this enchanting Gent has a matt red plastic loop and buckle that match the solid matt red plastic case.

FROZEN BREEZE

Wind-borne colors flow through a world where imagination rules. The matt blue plastic strap of this exquisite Gent offers a loop and plastic buckle in the same colour, matching the solid matt blue plastic case.


PREMIUM I WATCHES

CHOCO-LATTE

Swiss icons merge in this playful ode to the arts of chocolate and watchmaking. The matt brown plastic strap of this appetising Gent has a brown plastic loop and buckle matching the solid brown plastic case.

PURPLE-AND-WHITE

Wind-borne colours flow through a world where imagination rules. The matt blue plastic strap of this exquisite Gent offers a loop and plastic buckle in the same colour, matching the solid matt blue plastic case.

FOREST PATH

Thickly forested hills stretch out before the traveller’s eye. The matt forest green plastic strap and loop of this peaceful Gent are complemented by a matt forest green plastic buckle and a solid matt forest green plastic case.


PREMIUM I WATCHES

ÉCRUBELLE

Nothing better than to lie in the shade on a summer’s day. The matt warm grey plastic strap of this relaxing Gent sports a warm grey loop and plastic buckle matching the solid matt warm grey plastic case.

BASIC SETUP

Black as the night from which all colors rise. The matt black plastic strap with solid matt black plastic loop and buckle of this elegant Gent holds a solid matt black plastic case framing a white dial.

FOG CLOUD

A classic case of understated elegance in grey. A grey plastic buckle complements the matt grey plastic strap and loop of this quietly sophisticated Gent.


PREMIUM I WATCHES

DESERT DAY

The essence of the desert descends on the wrist. The matt dark orange plastic strap of this evocative Gent presents a dark orange plastic loop and buckle that match the solid dark orange plastic case.

FOREST FUEL

Quiet blues and greens converge, evocative of storm-tossed seas. The matt green plastic strap of this calm Gent has a plastic buckle and loop in the same color.


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Fluo Mood

Trendy, appealing and easy to wear: here come the models of the new

Fluo Mood Collection, drawing inspiration from an innovative color philosophy: flashy colors for the dial glass, like purple,

pink, yellow, light blue and red and pure white for the strap, with a contrasting effect that captures everybody’s attention!

“Many hues and a brand-new spirit for this colorful collection””, says

Mara Poletti, President of ToyWatch “As usual, we love experimenting: white is the color of summer, the season that glamorizes amber-colored skins. It is elegant and sophisticated, and we have added a touch of glamor with colored

FLO1WHLBLight blue glassWhite bezelWhite plasteramic strap

FLO1WHPKPink glassWhite bezelWhite plasteramic strap

FLO1WHVLViolet glassWhite bezelWhite plasteramic strap


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glasses that bring it to life and make it very fashionable”.

The Fluo Mood Collection watches are available in solo tempo version, with white plasteramic case, strap and dial, with calendar at 3 o’clock. All the models are water resistant up to 5 atm.

For the spring-summer 2010 season, the Fluo Small family will be enriched with new hues. The entrants are: Blue Guys, Luck in Violet, Pink Lolita and Yellow Optimist, with radiant and alluring colors.

The new Fluo Small watches are available in the solo tempo version, with colored plasteramic case, quartz movement, calendar at 3 o’clock, colored steel bezel. All the models are water resistant up to 5 atm.

www.toy-watch.it

FLO1WHRDRed glassWhite bezelWhite plasteramic strap

FLO1WHYLYellow glassWhite bezelWhite plasteramic strap


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Master Series

Titoni presents a new model in its prestigious Master Series collection.

Since its creation, this collection has embodied horological precision and a passion for fine workmanship, expressed in particular through the systematic COSC chronometer certification of its movements.

To guarantee excellent precision, Titoni has brought as much of the manufacturing process as possible at its headquarters – from movement assembly through to shipping of the finished watches.

For the very first time, this model features a transparent sapphire crystal case back, which reveals its mechanical self-winding movement.

The opening allows you to view the oscillating weight graced with circular ’Côtes de Genève’, the Pantheon collection motif, as well as the name of the collection, Master Series, and the Titoni brand name – all accurately engraved and gilded. The COSC certification

number also appears directly on the movement, an additional sign of its authenticity.

There is a collection nameplate on the anthracite or silvered dial of this masterpiece and the chronometer certification is located at 6 o’clock. The Titoni five-petal flower brand emblem appears at 12 o’clock, along with the inscription ’Titoni Automatic’. The date is displayed at 3 o’clock and the partially hollowed hands are coated with a luminescent material.

The case measures 40 mm in diameter and is marked on the side by a numberplate giving the movement certification number.

The circumference is engraved with several technical indications on the case back – a sign reflecting the most exacting Swiss quality standards for which the family business Titoni is well-known since generations.

Gents

Master Series, 83588Automatic/Chronometer

40mm stainless steel case Stainless steel bracelet


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Titoni presents a new exclusively feminine model from its

prestigious Master Series collection. Distinguished by the systematic COSC chronometer certification, its mechanical self-winding movement embodies horological precision and a passion for fine workmanship.

For the very first time, this model reveals its mechanical heart through its transparent sapphire crystal. This opening allows you to admire the workings of its gear trains and to view the movement authentication number engraved directly on the calibre itself, as well as the decorations adorning the various components.

Clad in white mother-of-pearl, the dial features sparkling oversized 12 and 6 o’clock numerals set with authentic white diamonds. The Titoni five-petal flower brand emblem appears at 9 o’clock and on the crown featuring an interior composed of a transparent emerald-green material. The 33.5-mm diameter, water-resistant case is fitted with a screw-down plate bearing the movement number, and is completed with a strap made of metal or pink leather that is secured by a folding clasp.

This watch is a technically impeccable masterpiece with a refined design dedicated to women. A watch entirely in tune with the spirit of the Master Series collection, produced in Grenchen, Switzerland – the same place where the Titoni family business

passes down its knowledge and experience of traditional watchmaking from generation to generation.

www.titoni.ch

Ladies Master Series, 23588Automatic/Chronometer

33.5mm stainless steel case Mother-of-pear dial with diamond index

Leather strap

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ES102022008Fancy Tunes Rose gold case with zirconiaWhite leather strap


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Fancy Tunes, Vita Ambience & Sun Glow

Rose-gold, white and lots of zirconia – that’s the secret recipe for

sophisticated and elegant glamour.

The multifunctional “vita ambience” and “fancy tunes” watches are radiant eye-catchers adorned with a luscious amount of stones

on both watch case and metal band. Haptic indices and shiny mother-of-pearl dials add extra glamour. “Sunglow” on the other hand comes across as lightweight and feminine thanks to its slender outline, its leather strap and a more subtle case. For this three-hand-date model a matching men’s watch is also available.

www.esprit.com

ES100802018Vita Ambience Rose gold case with zirconiaRose gold bracelet with zirconia

ES101862007Sun Glow Rose gold case with zirconia White leather strap


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Spring Summer 2010

Time shows its true colorsSunshine is always at hand with the new Sunny Hours Collection by the world’s favourite children’s

watch brand, Flik Flak. Splashes of colour in all shades of the rainbow ensure hours of timekeeping fun for newcomers to timekeeping.

For older children, sophisticated designs inspired by summery blue

skies and bold maritime colors equate punctuality with looking good. Time is all set to show its true colours…


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Like the Sky & Geometrical PerfectionWith its full-size watches, Flik Flak meets the tough demands of the eight- to nine-year old age group, which sees time as a race to coolness. Girls will feel thoroughly sophisticated wearing Like the Sky with its dreamy blue shades and

glistening white crystals.

The leather-look strap is printed in crocodile style adding a further trendy touch, while finely marked blue numbers sit on a geometric background.

Geometry makes a further appearance on the male counterpart of the duo, Geometrical Perfection.

This watch uses bright red and blue to emphasise its dynamic character. A textured silicone strap plays with different shapes in the two colors and even has four contoured openings staring out from either side of the bezel like two pairs of cartoon-style eyes. The race is on in the style stakes !

www.flikflak.com

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Founded in 1921 by Guccio Gucci, the timeless and sophisticated Gucci

brand boasts a unique fashion heritage and a broad global appeal.

As Gucci jewelry grew in popularity and success, stand-alone jewelry stores opened in major cities in the world: in 2002 on the Via Condotti in Rome, in 2003 on the Via Tornabuoni in Florence, followed by Beverly Hills-Rodeo Drive in 2005 and on New York’s smart 5th Avenue in 2008.

At the same time, specially-designed jewelry spaces were created in many Gucci stores which were adapted to the needs of the Fine Jewelry selling experience.

THE ICON COLLECTION

The GG icon, inspired by the initials of the company’s founder Guccio Gucci, was created in the 1920’s, and later introduced as a re-edition of the original diamond-shape print as an ornamental motif in the 1960’s.The Fine Jewelry Icon Collection takes its inspiration directly from this most iconic of Gucci motifs and features the two interlocking GG on rings, earrings, pendants and bracelets.

This range is interpreted across the

The Icon Collection

following collections: Icon, Icon Stardust, Icon Twirl and the newly created Icon Bold and Icon Coin. Each of these lines is handcrafted in 18kt white, yellow or pink gold, with or without white, brown or black diamonds as well as pink sapphires.

www.gucci.com

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ARABESQUE

An extension to this near complete collection sees the addition of large

amethysts and rock crystals pendants alongside the intricate rose gold lacework. These delicate hues of rose and wisteria are further brightened by the light seeping through the lattice design.

These are best teamed with light twisted link chains in rose gold allowing as much light to reach the stones as possible whilst retaining the delicate and feminine feel.

www.pomellato.com

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Chain in rose gold with Arabesque lacework pattern pendants in rose gold, amethyst or rock crystal.

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Diamond Wedding Jewelry

Choosing the right wedding jewelry is without a doubt an imperatively important

thing to accomplish before you can confidently stride down the aisle on you big day! Well, having spent days choosing and picking the perfect bridal gown and shoes, you have to also ensure that the wedding jewelry that you would adorn on your wedding day match your outfit well.

The jewelry you will wear on your wedding day is a very personal choice. Some brides will want to spend a lot of time picking out the most gorgeous pieces while for others it is more about using cherished heirlooms that belonged to their Grandma. Jewelry is essentially the icing on the cake. It helps you look incredible by putting just the right finishing touches on your wedding ensemble. So, the question is, what should you wear to match your style?

For some ladies, there seems to be no limit to the amount of extraordinary pieces they can wear. Most women love diamond wedding jewelry, and, want to be dripping with them for their wedding (or, at least, look like they are). Other ladies really look most stunning with a few key pieces added to their ensemble…more of an understated elegance. At the end of the day, you will want to have been comfortable and looked

your best, so, choose what you like. One way to do this is to try on the jewelry you plan to wear, along with your dress, and have photos taken of yourself. Look at them and see which you like best.Be sure to choose pieces that enhance, not take away from, your beauty on your special day. No matter what you choose to wear, be sure you try it on in advance, photograph yourself, and see which ensemble you love best, after all, the perfect wedding day comes along once in a lifetime.

What Stones Should Be In Your Wedding Jewelry?

Diamonds are a very popular option. However, there are many precious gemstones that are just as beautiful. Don’t be afraid to use something new or unique, if you love how it looks on you.

Match Elements That Are Already In Your Dress

If your dress has Swarovski crystals along the neckline,

diamond jewelry will probably add to your look. If your gown features pearls on it or small beading, pearl and diamond wedding jewelry could look amazing with the dress.

Necklaces, Pendants, Bracelets and More

Depending on the neckline of the dress, many brides will wear at least a necklace, pendant, earrings and their engagement ring. If the neckline of the dress is highly decorated already, consider large diamond earrings and forego the necklace, or, you will find the neckline and necklace competing with each other and you can include a nice tennis bracelet.

Kayali Jewelry offers a great selection of bridal jewelry sets. These sets of jewelry include a ring, necklace, earrings, and a bracelet that would make you more radiant than ever before for the special occasion. If your wedding is indeed just around the corner, and you are on the lookout for the perfect jewelry that could complement your gown perfectly, then come over to our shops and discover the wide range of bridal jewelry that we have for you there! Using only the finest quality of diamonds available today, rest assured that putting them on would make you feel like a princess on your big day!

www.kayalijewelry.com

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Light. Free. Curious. Introducing ck fly. Inspired by the sleek,

classic curves of a bird cage. A group of polished stainless steel multi-circular jewelry pieces, with a focus on beautiful arches.

Delicate and light curved pendant attached to a textured snake chain, available in two lengths (45 or 70cm).

Circular fanned bangle, available in extra-small, small, and medium sizes. Ring with smooth curves and complementary angles, offered in sizes 5 to 9. Refined, hoop earrings complete the look.

www.ck.com

ck fly

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Love Explosion

Swatch Bijoux are unmistakably different. It’s a matter of identity,

of creativity and color. It’s a way of life and a cultural code.

In short, it’s who we are. Our DNA.The new Swatch Bijoux begins with Love Explosion, seven delightfully colorful Bijoux that

takes us to the heart of Swatch.

A range of creative and color families complements the new explosion.

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Love Explosion

Desire lights a fuse and passion wakes, exploding in a spectacular display of shooting stars, volcanoes, fireworks—all the colors and the power of love are playfully captured in these delightful bijoux.

Synthetic colored resin drops dangle from the ring in a sparkling dance of light and motion.

The ring and the individual settings for each drop of resin are fashioned of polished stainless steel 316L. Available in three sizes, each of the seven different versions features seventeen colored resin drops, all of the same color—white, black, blue, purple, orange, green or pink.

As these colorful stars shoot through the sky, the fireworks form flowers of light whose petals fall to earth and are transformed. These

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colored resin drops, in the same seven colors of the rings, are set in pendants and matching earrings.

Each pendant holds one large drop and two smaller ones of the same color, all dangling together on a fine chain link necklace fashioned of stainless steel 316L. The earrings present single drops dangling from stainless steel 316L chains and studs.

Special packaging transforms these bijoux once again: arranged on a bed of transparent, lightly colored silicone and placed within a black frame, they become light and delightful works of art.

In a final touch from the designers, each of Love Explosion’s seven rings, pendants and earrings forms a perfect match for one of the bright new colored plastic watches in the new Swatch Color Codes Collection.

www.swatch.com

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OMEGA’s Olympic ValentineCindy Crawford comes to Vancouver

The Boutique shop front

No one is more closely associated with the OMEGA Constellation

family of wristwatches than supermodel Cindy Crawford, who has been a spokesperson for the brand’s fashion line with its famous “griffes” or claws since 1995.

She was in Vancouver and Whistler as OMEGA’s guest at the Olympic Winter Games and attracted an enormous crowd of spectators and members of the media when she and OMEGA president Stephen Urquhart posed for photographs in a sleek red OMEGA bobsleigh in front of the Official Olympic

Countdown Clock in downtown Vancouver on Valentine’s Day.

Afterwards, she visited the OMEGA Boutique on the ground floor of the Fairmont Hotel Vancouver directly across the street from the Countdown Clock and later was interviewed by international media on the 14th floor of the hotel. Following her interviews, she joined OMEGA staff, journalists and invited guests at a cocktail party.The supermodel has had a busy week. She attended the Opening Ceremony for the Games with her family on Friday and went with them to Whistler on Saturday to visit the OMEGA Lounge at the

Fairmont Chateau Whistler.

Cindy said that she was delighted to be in British Columbia for the Games. “There’s an amazing atmosphere here – the people of Vancouver and Whistler and in all of Canada have done a great job preparing for the Games. I’m thrilled because I love to watch figure skating.”

OMEGA was the Official Timekeeper of the Vancouver 2010 Olympic Winter Games. It marked the 24th time the brand has served in the role since 1932.

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Bulgari at The Golden Globe Awards

Maggie Gyllenhaal wearing BVLGARI: Platinum earrings, from BVLGARI’s High Jewelry Collection, with six mixed shaped diamonds (14.32 cts) Platinum bracelet, from BVLGARI’s High Jewelry Collection, with fifty-four cushion cut diamonds (59.16 cts)

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Jennifer Garner wearing BVLGARI:Earrings, from BVLGARI’s High Jewelry Collection, set in 18kt white gold with round brilliant cut diamonds (10.46 cts) Diamond and white gold bracelet ca. 1970, from BVLGARI’s Vintage Archive Collection. 18kt white gold ring, from BVLGARI’s High Jewelry Collection, with one oval cut diamond (2.51 cts), pear shaped diamonds (3.91 cts) and tapered diamonds pave (1.67cts)

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Jaeger-LeCoultre at The Oscars

Which woman inspired the first ladies’ watch from the Manufacture?

Nobody knows. However, we do know that the Manufacture has always devoted considerable attention to ladies’ timepieces, in terms of both aesthetics and mechanism and that the muse

could have been a beautiful actress.

Diane Kruger has chosen Jaeger-LeCoultre timepieces to wear at the Oscars Ceremony and Party.

Diane Kruger attended the Oscars for “Inglourious Basterds” the movie of Quentin Tarantino.

The diamond bracelet, Art Deco

101, houses the smallest watch movement in the world invented by the Swiss Watch Manufacture. (Picture with the cast, including Christoph Waltz, awarded best Supporting Actor.)

For the Vanity Fair party, Kruger was wearing a 1949 timepiece taken from Jaeger-LeCoultre’s museum in Switzerland, a watch enclosed in 225 diamonds specially lend for this occasion.

Diane Kruger wearing a Jaeger-LeCoultre Art Deco 101 to the 2010 Oscars Ceremony

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Diane Kruger wearing a Jaeger-LeCoultre 1949 timepiece taken from Jaeger-LeCoultre’s museum

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Omega HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3*

UAE national, Ali Khalifan Al Jahouri rode to victory in the grueling 160 Km

OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup 2010 FEI CEI 3* concluded at the Dubai Endurance City.

Ali Khalifan Al Jahouri crossed the finishing line first for the second consecutive year with a time of 6 hours, 31 minutes, 6 seconds at an average speed of 24.53. The race was fiercely contested by two more UAE nationals, Mohammed Mubarak Al Sayari who finished 2nd just 15 seconds behind with the

same average speed of 24.53 and Sultan Abdullah Dhahi Al Buamim who finished 3rd with a time of 6 hours, 33 minutes and 12 seconds at an average speed of 24.41.

His Highness Sheikh Mohammed bin Rashid Al Maktoum and his son H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum also participated in the Endurance Race which attracted 94 riders in all, including 11 International Endurance champions.

“Winning this challenging event requires perfect harmony and coordination between man and

beast, power and perseverance and impeccable balance of mental and physical strength. OMEGA has taken great pride in having been the title sponsor of the OMEGA HH Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup for the last three years because the event epitomizes OMEGA’s own brand attributes and product qualities,” said Mrs. Nayla Hayek, member of the Swatch Group Management Board of Directors.

The winner received OMEGA’s Constellation Double Eagle Chronograph, a wrist watch with a sporty dial in matt black, contrasting silvered chronograph

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counters and a separate silvered tachymeter scale around the outside of the hour circle. The watch includes facetted 18 Ct red gold hour markers, facetted and truncated 18 Ct red gold Dauphine hands, and applied OMEGA symbol and name, also in 18 Ct red gold.

A date window at 6 o’clock completes the high-end OMEGA chronograph look, which is protected by a domed, scratch-resistant sapphire crystal with anti-reflective treatment on both sides. The screw-in transparent sapphire crystal case back reveals OMEGA’s revolutionary Co-Axial movement with its intricate rhodium-plated finish of circular graining, Geneva wave decor and gold-plated engravings and a blue-steel screw as the centrepiece of this mechanical and aesthetic marvel. The ultimate sporty touch is provided by an integrated rubber strap with a satin brushed 18 Ct red gold fold over clasp which bears the OMEGA logo in polished finish.

True to the sporty origins of the chronograph, the Double Eagle remains a robust watch for all seasons, with its screw-in case helping to guarantee water resistance to 100 metres (330 feet). It is perfect for those looking for a contemporary watch which blends innovative state-of-the-industry technology with a subtle sporting edge.

OMEGA Vice President Raynald Aeschlimann said: “Success in endurance horse racing demands many of the qualities which have defined OMEGA for more than 160 years – perseverance, dedication and a determination to meet every challenge. For over a century, OMEGA has served as sponsor or timekeeper at some of the world’s highest-profile sporting events, including the Olympic Games. We are happy to extend legacy in sport to an event as prestigious as the Endurance Cup – a competition which truly lives up to its name.”

OMEGA has sponsored some of the world’s most renowned sporting events – from the Olympic Games and the America’s Cup to the Dubai Desert Classic. OMEGA was the Official Timekeeper for the Beijing 2008 Olympic Games and has recently extended its agreement with the International Olympic Committee through 2020.

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Eva Mendes wearing a Leoni clutch

Eva Mendes wearing a Bulgari Leoni collection clutch in lavender satin

at the debut of her tabletop collection Vida for Espana at Macy’s.

Photo credit Getty Images

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Glashütte Original simultaneously successfulin two watch competitions

On Thursday 18th March 2010, numerous representatives from

the watchmaking industry gathered in the Hotel Plaza in Basel to participate in the announcement of the winners of the “Watch of the Year 2010”.

For the 17th time in succession now, the specialist magazine “Armbanduhren”, together with the “Welt am Sonntag”, called upon its readers to vote for their favorite timepieces.

A total of 159 timepieces were nominated in the category of men’s watches. The votes could be submitted either by postcard or online.

Shortly before the announcement of the winner, the excitement in the room rose to fever pitch.

When Peter Braun, chief editor of Armbanduhren, declared that the Senator Chronometer had been chosen as “Watch of the Year 2010”, thunderous applause swept through the room. Obviously moved and with great pride, Günter Wiegand, Managing Director of Glashütte Original, accepted the coveted award on behalf of all the employees of the Saxon watch manufacturer.

Among the first to congratulate were Franz-Christoph Heel, publisher of Armbanduhren andJoachim Bessing, editor of the style section of “Welt am Sonntag”.A total of 11,147 readers took part in the vote. Of these, 637 voted forthe Senator Chronometer as winner.

The Senator Chronometer is the first officially certified chronometer from Glashütte Original and was presented for the first time

in 2009. The clear and elegant exterior conceals a specially designed, high-precision,perfect manual winding caliber 58-01. Using a novel second-zero-stop-mechanism, it becomes much easier for the wearer to set the exact time. When winding the crown, the time display is stopped, the second hand jumps to zero and remains there. At the same time, the minute hand is also moved to the next full minute index. If you wind the crown to set the time, the minute hand always rests onlyon the full minute indices.

This means that the correct relationship of the displayed seconds and minutes is always retained. Principally, however, the timepiece won favour among the voting public due to its elegant aesthetics.

The Senator Hand Date was also a winner in the vote for the “Goldene Unruh 2010” in February. This prize, awarded jointly by the “Uhrenmagazin” and by the news

magazine “Focus” is presented in a total of five different categories. Glashütte Original was very happy with its 1st place in the category of up to 5,000 EUR.

Senator Chronometer

Senator Hand Date

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Tissot launches new advertising campaign“In Touch With Your Time”

In its revolutionary new global campaign, Tissot rewrites the rules of watch

advertising. Using the claim “In touch with your time”, a series of executions featuring brand ambassadors presents luxury as being accessible rather than exclusive. This striking black and white print campaign originates from the lens of the Los Angeles based art and fashion photographer Jeff Burton. The refreshing approach of the resulting campaign provides further visible proof of the established Tissot signature: “Innovators by tradition”.

Congratulating CustomersDriving the success of the most popular traditional Swiss watch brand is the justified trust customers all over the world have in the quality and pleasure offered by Tissot timepieces. Millions of wearers evidently refuse to compromise and the campaign specifically congratulates them on their discerning selection of a stylish Swiss-made watch. The campaign’s approach focuses on the idea of substance, the unquestionable quality attached to traditional Swiss craftsmanship

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and style, a truly appealing watch design. Some markets will even display the prices of the products in the advertisements to underline the watches’ accessibility.

In touch with lifestylesThe new global Tissot campaign, to be launched in March 2010, captures real moments in the lives of ambassadors, Danica Patrick, IndyCar® and Nascar® driver, Deepika Padukone, actress, Barbie Xu, actress and model, Michael Owen, European Footballer of the year 2002, Nicky Hayden, 2006 MotoGP world Champion, Zhong Man 2008 Olympic sabre Champion and Huang Xiaoming, actor. Reality seamlessly merges with glamour, a speciality of Jeff Burton’s work. A variety of locations for the shoots, local to the ambassadors, enhance the campaign’s integral authenticity. For example, Michael Owen had the backdrop of moody Manchester skies to contend with and Danica Patrick was captured on Malibu Beach in California. The latest Tissot innovation is a powerful pledge to lead the way to a highly modern approach to luxury advertising.

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ToyWatch stars along side Sandra Bullock

in The Blind Side

The Oscar nominated movie, The Blind Side, is a true story about an

under privileged high school student, Micheal Oher, who against all odds is taken in by a wealthy family, the Tuohys, and nurtured into a gifted football player who goes on to play for Baltimore Ravens in the NFL.

stainless steel and a double row of crystals around the bezel.

Bullock joins a long list of A-list celebrities including Oprah Winfrey, Beyoncé and Madonna, who chooses to wear the Italian ToyWatch on her wrist.

Sandra Bullock won an Oscar for her role playing Leigh Anne Tuohy, the outspoken but caring mother of the family who takes the ultimate decision to bring Oher into her family.As a Dallas socialite, we see Tuohy change into many stylish outfits and complements her look with a white plasteramic ToyWatch with

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Interview with TitoniCEO Daniel M. Schluep

Daniel M. Schluep, CEO of Titoni at the headquarters in Grenchen, Switzerland.

Since it was founded in 1919, Titoni has enjoyed an international market presence. The watches made by this independent, family-run company are a byword for Swiss

quality and precision. To coincide with its 90th anniversary, the tradition-steeped brand is to embark on a new strategy, including a redesigned brand identity. CEO Daniel M. Schluep explains the background to the move.

Mr. Schluep, you’ve been head of Titoni for 28 years now. For an “old hand” such as you, does an anniversary year still represent something special?

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Absolutely, the watch industry fascinates me. It is a market that is constantly changing, constantly presenting you with new challenges. The competition is fierce. To me, “old hand” sounds like someone who might be tired of the business and that’s dangerous. I do not feel tired in any way. I’m proud of this “90th”.

You’re heading up the company in its third generation. What has changed over the years?Given our history, “traditions” represent a firm component of our identity. My grandfather set himself the goal of ensuring that his timepieces would be worn far beyond the borders of Switzerland. We have remained true to that goal. Changes have occurred, however, in the way in which we now reach our customers – worldwide.In recent years, we have taken

a close look at our business and further developed our brand.

Titoni is one of the few independent watch brands. What advantages does that have when it comes to developing the brand?As a family company, we offer unique products of the highest quality, not mass-market items, which due to our size we would not be in a position to produce anyway. We decide what to do and what not to do.When it comes to market development, that’s an enormous advantage: The decision-making paths are short and we can always take a deep breath. We can implement decisions over the long term and don’t need to be constantly coming up with new plans due to short-term, quarterly figure considerations. In addition, long-term relationships with our

partners constitute a fundamental element in our success.

Other Swiss watch brands invest a lot in their brand communication. How do you approach that at Titoni?There’s no denying that major corporations tend to compensate for a certain lack of quality with high expenditure on marketing. That’s not the way we go about things. We use our family-oriented corporate culture and the quality of our products as authentic factors that contribute to the success of our brand.That gives us credibility. That is exactly what we offer our customers, worldwide, and what we seek to share with them.

What are you hoping for from the redesigned Titoni brand?A clear profile, in all our target markets. On the one hand, that

The historic in-house production at the Swiss headquarters in Grenchen.

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concerns the Chinese market in which we have long enjoyed a successful position. On the other, the remaining international markets and Switzerland.In addition, it is aimed at our partners and employees. All of them need to know and understand what values we stand for and what goals we are pursuing. Communicating the brand internally plays a key role in leveraging the brand.In doing this, it is also a major advantage that we are an independent family-run company.The communication of our values – naturally, by me as well – thus becomes much more direct and understandable.

In your opinion, what distinguishes the new image of Titoni?The current slogan of “Shaping moments of life” encapsulates it. It reflects the essence of the brand. We are proud of the family tradition and the quality of our products. That doesn’t mean that we plan to shout that from the rooftops at every opportunity. It also involves a certain naturalness and implicitness. Titoni watches are worn by people who live life in a self-assured way, know where they come from and where they are going, are determined, but natural. People who know how to enjoy those special moments. We emphasise this attitude to life as an experience at all points of contact.

That’s what we’ll be focussing on this year. From the training of sales personnel at POS, in our dealings with partners, to traditional print advertisements and posters.

What are your goals for Titoni over the next ten years?Essentially we will be looking to ensure the continued existence and independence of our company. To do that, we want to consolidate and expand our presence in the marketplace.Naturally, the industry will present us with major challenges - on the one hand, the trend to concentration, on the other, the demand placed on the “Swiss-made” label.

In-house assembly at the Swiss headquarters ensures the highest Swiss quality for every Titoni product.

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Time Center’s Flagship StoreNow Opens Second Floor

Time Center is proud to announce the completion of its flagship store in Um

Uthaina Vista with the opening of its second floor.

While the first floor is home to some of the world’s finest haute-horologie brands that would satisfy even the most discerning watch enthusiasts, the second floor offers clients a wide selection of medium-range watches and accessories from brands such as Tissot, Hamilton, ck, Louis Erard, Saint Honoré, Cerruti , Movado, ToyWatch and many more.

The range of brands and price-points available at the new Time Center Um Uthaina Vista branch ensures whatever your style, you can find it at Time Center.

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Kayali Jewelry sponsors Wedding Bonanza 2010 for the Third Year

Wedding season is right around the corner, and just as all costs

of living are on the rise, so are wedding costs. For the third year in a row, Kayali Jewelry is to support two lucky couples in their happy ever after, as Kayali Jewelry is the official diamond jewelry sponsor of Wedding Bonanza.

Couples from all over Amman will register during the Month of April hoping to win the wedding of their dreams. The lucky winners will be thrilled as the first place winner will win a luxurious 18kt white gold diamond wedding set from Kayali Jewelry and the second couple will win a beautifully designed diamond twin set also from Kayali Jewelry.

Wedding Bonanza is broadcasted live on both Mazaj and Beat FM. The winners will be announced this coming June, and two lucky brides will win what every woman really wants…Kayali Jewelry diamonds.


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Flik Flak at Kids World Exhibition

Fik Flak watches participated in the 5 day Kids World Exhibition that

was held at the Royal Culture

Palace. Flik and Flak were on hand to entertain the visitors to the exhibition, posed for pictures and handed out gifts

and balloons to the joy of all of those who were there.

PREMIUM I SHOPPING DIRECTORY


Sweifieh+962 6 5856678Kiosk Abdoun Mall+962 6 5921720 Kiosk City Mall+962 6 5866972Kiosk Mecca Mall+962 6 5531806

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Head Office+962 6 5536553Abdoun Mall+962 6 5921601Aqaba+962 3 2060025City Mall+962 6 5866973Down Town - Gold Market+962 6 4623897Jabal Al Hussain - Firas Circle+962 6 5673453Mecca Mall+962 6 5540151Shmeisani+962 6 5683868Sweifieh+962 6 5817575Um Uthaina+962 6 5532216

City Mall+962 6 5866973Um Uthaina+962 6 5532216

Time Center Time Center Elite

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Bulgari Boutique

City Mall+962 6 5866971Sweifieh+962 6 5851026Um Uthaina+962 6 5525726

Kayali Jewelry



ROYAL OAK OFFSHORE GRAND PRIXCHRONOGRAPH

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AP Inside Back Cover.pdf 4/4/10 9:44:18 AM



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Patek Philippe Outside Back Cover.pdf 1 4/13/10 9:55 AM

Premium Spring 2010

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