ProductThe spherical chocolates have a hazelnut centre that is encased in a chocolate filled wafer. They come wrapped in a elegant golden foil in boxes and packs ranging from 3 to 32.

Priced at

24 pieces - Rs.525

16 pieces - Rs.275

PromotionThe chocolates are available at most super stores and local shops. Easy availability is its essence.

Manufacturing facilities

The company has their corporate office at Bangalore has recently set up a Manufacturing unit at Baramati near Pune.

In the manufacturing process most of the materials used in making confectioneries will be sourced locally.

Popularity Ferrero Rocher

has become so popular that several India-made look a likes have appeared on shop shelves.

An eatery in Delhi’s Khan Market offers a Ferrero Rocher flavor of ice cream and thick shake.

The Driving force

Defined by its desire to grow

rapidly in the Indian market.

Their capabilities

Setting up manufacturing facilities in India has enabled the company to maximize its return on investment.

Product The Lebanese chocolate

makers offers the real-deal. They only use cocoa butter and are eggless and gelatin free.

The company has gained the reputation of being the chocolate of royalty.

Chocolates Dragees Gourmandine

All products are imported

Price 1 kilo of chocolate costs Rs.3500 to Rs.3800

Outlets in Select City Walk Saket, Delhi

and Atria ,Mumbai

Packaging They offer over 15,000 varieties of packaging. They offer

unique and individual customization.

The Driving force Is the market it serves.

The company seeks growth primarily by developing new products and services for its current market.

Their capabilities Being synonyms with

celebration and gifting Patchi wants to tap into the Indian Tradition of gifting during festivals

The company has entered the Indian markets in 2007 with a Joint Venture with Godrej Beverages and Food.

The company has a manufacturing unit in Himachal Pradesh. All the products will be manufactured locally, apart from few exceptional ones which may be imported.

Product The first of its

products – a milk mix – has been launched nationally.

Hershey  is to enter the chocolate sector in India with the local launch of one of its flagship brands, Kisses.

The Kisses products,

developed specifically for the Indian market, will be available in 'crispies' and 'almond' variants.

Their capabilities

1. Taste and

2. Price accessibility

The company looks to gain an edge and capture the market through Godrej’s distribution reach and its own mix of great brands.

Product Lindt products use cocoa

beans, known as "Criollo" cocoa, grown in Central and South America and the Caribbean. The product is vast and ever increasing 

Priced at Rs.235 for 100gm and is sold only in select

stores, in 5 cities – Mumbai, Delhi, Chennai,

Hyderabad and Bangalore,

Promotion

The Driving force

Lindt seeks growth primarily by leveraging their current product offerings into the Indian market.

Product The distinctive triangular chocolate made of chocolate, honey and almond nougat is available inThree flavorsMilk, Dark and White

Priced at Rs.75 for a bar.The chocolates are available at most super stores and are popular at duty free stores.

Kraft's acquisition of Cadbury has enabled it to tap into the Indian market.

Kraft will utilize Cadbury’s existing distribution network to push its own allied products 

Mars Inc.

Products - Mars Snicker Bounty Twix

Promotion

Snickers Bar launched with the campaign titled “Hunger Bajaye Char, toh Snickers Khol Yaar”. The campaign focuses on Snickers being a snack satisfying the 4 pm hunger. Attempt to push Snickers as a snack.

Product Made from Ghana beans

the chocolate contains 44%cocoa.

Packaging

The dark wrapper gives it a rich look and the wrapper inside gives the consumer some – food for thought.

Priced at Rs.80 for 80gm

Promotion

You do not buy a Bournville, you earn it

Cadbury Silk Designed to be creamier, smoother and tastier. Its has bigger, chunkier and curvier cubes. Available in 3 variants - Milk chocolate, Roast Almond and Fruit & Nut

Packaging Uniquely printed gold wrappers, a smooth textured outer wrapper, and a simple note on the product 

Priced at Rs.49 for 69 gms and Rs.99 for 160 gms bar

Promotion extensively through campaign created by Ogilvy & Mather Advertising.

Indian companies like the Purple nut, Sofia Raj and Chocoholics are catering to the demand for exclusive chocolates.

Thank you..