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Public Relations and Event Management

Evaluation of product placements in Bollywood Bashyakarla, Abhinayee 2004

The making of saransh-mistakes and learnings Lehry, Batool Aliakbar 2004

Role of events in brand performance of liquor Mani, Bayiravi 2004

Passage to India-destination marketing a project report Ramachandra, Harsha 2004

Event production : lights and sound Niyogi, Ishani 2004

Hyderabad tourism festival Manghnani, Jitendra 2004

The nexus between HRD and corporate communications in today's Business World Tayal, Kanupriyaa 2004

Production elements of an event Virmani, Kartikeya 2004

Child endorsements Ramachandran, Lakshmi 2004

International education fair-India 2004 Sanghavi, Neil 2004

Creating cult brands via PR and events in India Mathur, Neha 2004

Book retailing Bhai, Nidhi 2004

Building brands through PR Kamat, Nivedita 2004

Internal communication : its effectiveness in Indian auto industry Uppal, Pankita 2004

Attributes of PR in the multiplex industry Kawathekar, Parag 2004

Role of financial communication in corporate communications Singh, Pritam 2004

Dynamics of public relations in Indian software and ITES sector Chawla, Ruchi 2004

The promotion activities and communication tools in the Indian pharmaceutical industrywith respect to its stakeholders Kallath, Rashmi 2004

Brand enhancement through corporate social responsibility Kaushal, Ruchi 2004

Evaluating effectiveness of product placement in various sections of motion picture scripts Nair, Satya 2004

Celebrity political endorsement Parikh, Sejal 2004

Role of public relation in social marketing Singh, Shruti 2004

Sports public relations issues and challenges Deorukhkar, Sumedh S. 2004Effectiveness of sports person as brand endorsers Chopra, Yatin 2004

Paradigm shift in political communication post liberalisation Pillai, Gauatre 2004

Role of communications in B2B (B to B) branding Bhargava, Aakriti 2005

The scope of internet as a tool for building effective media relation Jha, Abhash 2005

Expectation of business reporters from agency PR professional and their image perceptionof the same Kumar, Abhineet 2005

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Alternatives to surrogate advertising - the highs and lows Chauhan, Arjun 2005

An insight into the buying behaviour of cosmetic brands among young India women Kumari, Garima 2005

PR as an essential tool for marketing books Sarkar, Indrani 2005

Customer relationship management for the hospitality sector Humbre, Meigha 2005

Impact pf negative publicity on consumer attitude, preference and behaviour Narayan, Nandita 2005

Enhancing brand equity through unconventional PR stunts Taneja, Neha 2005

240 degree analysis of sponsored event Lamba, Pradeep 2005

Effective and effectiveness of "Page 3 culture" as an instrument in building human brands Sharma, Priyanka 2005

Engineering propaganda through cinema-developing a model by studying Tamil cinema in

the times of the Dravidian socio-political movement Ravindran, Rahul 2005Online PR : awareness, attitude and usage among Indian corporates Nair, Sangeeta 2005

Sports marketing in India Chauhan, Satyam 2005

PR in IMC : a study to check the knowledge give to PR by the industry Shukla, Shambhvi 2005

The portrayal of sexuality in contemporary Indian cinema - a case study on the film 'MyBrother .... Nikhil' Srivastava, Shikhar 2005

A strategic analysis of role of public relations in crisis management Jain, Shuchi 2005

Towards understanding what PR managers do : a study in the Indian context Chakraborty, Soumi 2005

Analyzing media perception towards wildlife management Pereira, Steven 2005

Effectiveness of internal communication in the IT service sector in India Singh, Tanuja 2005

Exhibition management Gargesh, Abhimanyu Amar 2006

Buzz marketing : something to talk about Khurana, Amrita 2006

Branding Mumbai as the financial capital of South East Asia Toshniwal, Ankita 2006

Role of corporate communication in IT-ITES sector Vaidyanath, Asha 2006

Leveraging festivals for promoting state Sharma, Ashish 2006

Destination branding : case of Uttaranchal Mittal, Atin 2006

Building an IT brand with the help of PR Sharma, Avantika 2006

Use of public relations as a tool from HIV/AIDS programme Kapoor, Garima 2006

Promotional tools in remix music genre Gulati, Geetika 2006

Bacardi's entry strategy for India Sanghvi, Michelle 2006

Corporate social responsibility in the information and communication technology industry inIndia Harnal, Mihika 2006

Study of existing and new trends on the PR industry Malik, Shreya 2006

Role of integrated PR tools in the promotion of films Roy, Smita Basu 2006

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Corporate events Singh, Sohini 2006

Corporate reputation management Subramaniam, Srividya L.R.V. 2006

Effective team management : a prerequisite for the events industry Bhasin, Suchitra 2006Dynamics of public relations in the Indian aviation industry with respect to Kingfisher airlineand Jet airways Jacob, Susan 2006

Gender dynamics in public relations Joseph, Swetha 2006