QryptoniteThe Business Quiz

Bitotsav 2011Birla Institute of Technology, Mesra

Prelim Round

• 30 Questions• No negatives, guessing is encouraged• Top 6 teams qualify for the finals• 6 star marked questions will come into play in

case of a tie

Q.1

He dabbles in Retail, Brands, Space, Capital, Logistics and Media.ID this bigshot.

Kishore Biyani

Q.2

X was a German engineer, automobile pioneer and founder of manufacturing giant Y. Y's name

is based on the surname of X, his surname meaning "listen" or "hear" in German — which,

when translated into Latin, becomes Y.

Identify X and Y.

August Horch and Audi

Q.3

An ad for which world

famous brand?

Yellow Pages

Q.4 The Macmillan English Dictionary defines XY as a

marketing strategy in which a competing brand connects itself with a major sporting event without paying sponsorship fee.

In other words, it is a type of marketing by a company that is not an official sponsor of an event, but which places advertisements using the event, to induce customers to pay attention to the advertisement.

Identify XY.

Ambush Marketing

Q.5*

In business terminology, what is Pac-Man defence?

Hint:

When a company buys out a company that has bid to take it over.

Q.6

Id the advertiser.

Monster.com

Q.7X Krishnamurthy was born in Chennai, and received a

Bachelor's degree in Physics, Chemistry and Maths from Madras Christian College in 1974 and a Post Graduate

Diploma in Management from Indian Institute of Management Calcutta in 1976. She was admitted to Yale School of Management in 1978 and earned a Master's

degree in Public and Private Management.Later on she famously rejected an offer from the

legendary corporate chieftain, General Electric’s Jack Welch in 1994, and instead joined Y.

Identify X and Y.

Indra Nooyi and PepsiCo

Q.8

The origins of this bank lay in Calcutta, the then capital of British India when it was born as the Bank of Calcutta on June 2, 1806, mainly to fund General

Wellesley’s wars against Tipu Sultan and the Marathas. It was renamed Bank of Bengal on

January 2, 1809.

How do we know this bank today?

SBI Bank

Q.9“Last time there was this much excitement about a tablet, it had

some commandments written on it”

- The Wall Street Journal

In response to which event was this famous quote published by WSJ?

Launch of iPAD

Q.10*

"The most ineffective workers are systematically moved to the place where they can do the least

damage: Management."Name this business principle.

Dilbert Principle

Q.11X word gets its name from the carob seed. Carob seeds were used as weights on precision scales because of their reputation for having a uniform weight. It is said that in order to keep uniformity among regional buyers and sellers of Y; a potential customer could retrieve their own carob seeds on their way to the market, to check the tolerances of the seeds used by the merchant.

Id X and Y.

Carat and Gold

Q.12X status is conferred by Department of Public Enterprises. To be qualified as an X company, it must meet certain conditions based on six parameters which include:1>net profit to net worth, 2>total manpower cost to total cost of production or cost of services,3>PBDIT (Profit Before Depreciation, Interest and Taxes) to capital employed,4>PBDIT to turnover, 5>EPS (Earning Per Share) and 6>inter-sectorial performance. Additionally, a company must first have Y status and have four independent directors on its board before it can be made a X company.

Navratna and Miniratna

Q.13

What is the full form of DLF?

Delhi Land and Finance

Q.14

Who owns the

”Spinners” clothing brand ?

Shane Warne

Q.15*Sonia Gandhi was depicted as a witch in BJP’s in-house monthly magazine Deep Kamal. This was inspired by a famous Bollywood song of the last year.

Name this song.

Mehngaayi Dayan

Q.16X's net worth is estimated at $3 billion. He stars and produces a show for which he charges an estimated $3 million per episode making him one of the highest paid TV personalities. He makes cameo appearances in films as himself, most recently in “Wall Street: Money Never Sleeps”.

He is considered a possible candidate for president of the United States in 2012. In 2004 he filed a trademark application for the catchphrase Y.Identify X and Y.

Donald Trump

Q.17we wear cool suits

we wear shiny shoes we're the _________ ______ we're special, we're clever

we're very very clever we're the _________ ______

we do chat

and we do mail we do surf

we do all on the move Oooo,ooo,ooo,hoooo

Cos We're the _________ ______

Blackberry Boys

Q.18

It is derived from the fact that in the merchant navy, its size is such that it lasts exactly for the

amount of time sailors are given a break.

Which term?

Navy Cut

Q.19

If Cutting Edge Entertainment is owned by the Tatas, Applause Entertainment by the Birlas then which business house owns Mumbai Mantra?

Mahindra Group

Q.20* Id the car shown and the name of this contraption.

Honda Accord and Rube Goldberg Machine

Q.21"That was a time when nobody when was going to give India any money. People forget that we had to

pawn our entire X stock…...India had to physically move the X stock out of India, abroad. I'm informed, by very, very reliable sources, that the van taking the X to the airport

broke down, and there was total panic", a quote of Meghnad Desai during an interview.

What is X and what is the time that he is talking about called?

Gold and the Indian Economic Crisis of 1991

Q.22X offers various precision subsystems for spacecrafts,

including solar array deployment mechanisms, camera control, spacecraft power systems and power electronics, transponders and attitude control

systems.

X is also the commercial wing of ISRO, and has been in news recently for its alleged loss making deal with Y, a

Bangalore based start-up.

Identify X and Y.

Antrix Corp and Devas Multimedia

Q.23In 1984, X banked on his conviction that the potential cost

savings of a manufacturer selling PCs directly had enormous advantages over the conventional indirect retail channel. This

led him to start "PC's Limited", with a manufacturing staff "consisting of three guys with screwdrivers sitting at six-foot

tables."

In 1992 at the age of 27, X became the youngest CEO to have his company ranked in Fortune magazine's list of the top 500

corporations.

He now serves on the governing board of the Indian School of Business in Hyderabad, India. Identify X.

Michael Dell

Q.24This is a Danish brewing

company founded in 1847 by J. C. Jacobsen, named after his son.

He also setup a laboratory which is famous for isolating the species of yeast responsible for

lager fermentation; as well as for introducing the concept of pH in

acid-base chemistry.

Identify the company.

Carlsberg

Q.25*

What were the after-effects of these two search results?

It was part of the sting operation carried out by Google on Microsoft’s Bing, to prove that Bing

steals Google’s search results

Q.26Which financial term connects the following:

• The conjectural contemplation or consideration of some subject

• A single instance or process of consideration

• Engagement in business transactions involving considerable risk but offering the chance of large gains, esp. trading in commodities, stocks, etc., in the hope of profit from changes in the market price.

• A financial action that does not promise safety of the initial investment along with the return on the principal sum.

Speculation

Q.27

Id the product being advertised.

Scrabble

Q.28”V W X” started Arbusto Energy Inc. (arbusto means shrub or X in Spanish), which aimed to

explore for oil. After Arbusto's public issue in 1982 fared miserably, he changed its name to X

Exploration. In 1984, with the company desperately in need of capital infusion, X merged it with Spectrum 7 and took over as it’s CEO. One of the half brothers of Y also invested in this company and this fact became

controversial after the 9/11 attacks. Identify “V W X” and Y.

George W Bush and Osama Bin Laden

Q.29

A distribution flow chart for which entity?

Lijjat Papad

Q.30*Kidco is a Pakistan based manufacturer of

chocolates. It sells chocolates under the brand names of Chox, Centro, 4Ever, Roma, Rangeeli, etc.

None of its product are sold in India, yet one of its product is quite popular in India because of its ads

being splashed prominently across a particular entertainment medium.

Give Funda.

The Kidco ad for Chintoo Candy with the phrase “Yeh Chintoo Candy kya hai?”, can be found on

pirated CDs and DVDs