Pregled kategorije category review deterdzent
description
Transcript of Pregled kategorije category review deterdzent
![Page 1: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/1.jpg)
MAJ 2013
Category Review
DETERDŽENTI
![Page 2: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/2.jpg)
SoV M2 Retaileri MAJ 2013
METRO
MAXI GROUP
RODA GROUP
TEMPO GROUP
IDEA GROUP
INTEREX
UNIVEREXPORT GROUP
DIS GROUP
SUPERVERO
GOMEX
MERCATOR
Retailers outside selection
30.70%
14.70%
12.20%
8.50%
8.00%
5.70%
4.10%
3.60%
2.20%
2.20%
1.50%
6.70%
SoV SNU x M2 PO SNU SKU
12 49 50
7 8 10
8 13 19
11 15 19
10 15 20
7 19 20
10 17 17
10 35 63
5 19 21
6 10 12
6 10 12
48 74 89
![Page 3: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/3.jpg)
SoV M2 PROIZVOĐAČA U KATEGORIJI
MAJ 2013
HENKEL GROUP
PROCTER & GAMBLE
BEOHEMIJA
SAPONIA D.D.
ALBUS NOVI SAD
Brands outside selection
34.70%
26.10%
16.20%
9.90%
2.80%
10.20%
SoV SNU X M2
-8.4
2.7
-2.7
2.6
2.8
2.9
Evol. Maj. 2013 vs Maj. 2012
![Page 4: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/4.jpg)
SoV M2(SNU) Proizvođača po trgovinama
MAJ 2013
METRO
MERCATOR
RODA GROU
P
SUPERVERO
TEMPO G
ROUP
GOMEX
IDEA G
ROUP
UNIV
EREXPORT GROU
P
DIS G
ROUP
INTEREX
MAXI G
ROUP
Retai
lers
out
side
sele
ctio
n
28.60%
40.00%
53.70%47.40% 48.50%
35.30%
18.70%
31.60%
49.50%
34.30%
53.10% 30.00%
26.40%
21.10% 16.90%
40.00%
27.50%
11.80%
31.10%10.50%
14.10%
21.20%
6.10%
10.00%
19.60%
5.30% 9.20%
50.00%
24.30%
17.60% 12.60% 26.30%
22.20%
17.90%
6.10%
10.00%
0.30%
10.50%14.20%
13.80%
11.80% 18.60% 10.50%
19.60%
6.10% 10.00%
0.00%
15.80%11.10% 10.00%
34.40%
17.60%
6.30%10.50% 14.10%
5.60%
5.90%
12.60%10.50%
1.30%
Brands outside se-lection
ALBUS NOVI SAD
SAPONIA D.D.
BEOHEMIJA
PROCTER & GAMBLE
HENKEL GROUP
![Page 5: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/5.jpg)
Brend vs Private Labels SoV SNU X M2
MAJ 2013
Privatna robna marka; 0.40%
Nacionalna robna marka; 99.60%
May 12
Privatna robna marka; 4.50%
Nacionalna robna marka; 95.50%
May 13
![Page 6: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/6.jpg)
HIT PROIZVOD
MAJ 2013
![Page 7: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/7.jpg)
HIT PROIZVOD
MAJ 2013
![Page 8: Pregled kategorije category review deterdzent](https://reader031.fdocuments.us/reader031/viewer/2022020712/54c549fb4a7959b8388b4657/html5/thumbnails/8.jpg)
MAJ 2013
HIT PROIZVODMAŠINA ZA PRANJE VEŠA