Predicting the future, to shape the world · 2020. 9. 25. · to future-proofing roles, and...

INSIGHTS FOR A CLEARER PICTURE OF YOUR FUTURE | ISSUE 2

S P E C I A L E D I T I O N : F O R F O R WA R D - T H I N K I N G D E C I S I O N M A K E R S

Data on bullying

7 tips on how to deliver a TEDx level keynote

Predicting the future, to shape the world

Top five educational trends

McCrindle Insights - Issue 2 | For forward-thinking decision makers | 32 | McCrindle Insights

When we think about jobs of the future, we tend to think about drone pilots, app developers

and nanotechnologists. While the world of work is undergoing massive transformations due

to developments in artificial intelligence, robotics and the Internet of Things in this fourth

industrial revolution, the effect of automation has a longer-term time frame than many think.

There is time to plan the next phase of your career path.

The average tenure in a job is currently just under three years, which means that a school

leaver today will have at least 18 jobs across 6 careers in their lifetime. It is prudent for young

people and their parents to keep these projections in mind as they plan their study courses.

Competencies not just curricula will be key to a life of learning and career longevity.

Investing in education is certainly important. Australian labour market forecasts show that

higher skill occupations have the strongest projected employment, along with those that

have a high demand for human interactions.

The projected employment growth for those with a bachelor’s degree or higher is 10% over

the next 5 years. However, there is good news for those less keen on spending the next 3-6

years after school at University piling up a HELP debt. The projected employment growth rate

for completing Cert II or III (e.g. community and personal service workers) is not far behind

at almost 8%.

As our younger generations prepare for the world of work, and those of us already in it

continue to adapt, it is important that we all consider upskilling and retraining. Investing in

transferable skills such as communication skills and management and leadership skills is key

to future-proofing roles, and thriving in the midst of these times of great change.

We discover the insights, tell the story and guide the journey

Investing in transferable skills such as communication skills and management and leadership skills is key to future-proofing roles, and thriving in the midst of these times of great change.

Mark McCrindle Demographer & Futurist


We createa clearer pictureof the trendsthat informstrategic thinking.

Contents

Biting down on big data

These tips will help you get clarity on data

Top five educational trends

Education now, looking to the future

How to build a fool-proof survey

Our top tips to help you conduct your own research

Case Study

St Phillip’s Christian College

7 tips on how to deliver a TEDx level keynote

This will help you communicate with confidence!

Digital natives, data on bullying and the cost to community

Insights to help you understend this major issue

Predicting the future, to shape the world

Provide a compelling vision

Student wellbeing and academic performance

Linked to positive student-teacher relationship

Team culture

Celebrating individuals and milestones

How can McCrindle assist me?

McCrindle’s services

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Biting down on big data

Australia has always had a unique fascination with (often

unnecessarily) big things. Take Goulborn’s Big Merino for

example, a 15-meter-tall model of a local sheep named ‘Rambo’.

Or the Big Banana in Coffs Harbour, which transformed one

man’s road-side fruit stand into a multimillion-dollar amusement

park that attracts more than 150,000 people a year.

Our collective passion for big things is not limited to novelty

road-side attractions. Whether it’s the launch of Big W in 1976

or the even bigger Grand Big Mac in 2018, Australians agree that

bigger is usually better.

The rapid rise of big dataPerhaps we shouldn’t be surprised, therefore, that many in the

Australian business environment have been quick to adopt the

term ‘big data’ when talking about technology.

Driven by rapid technological advancement, researchers

estimate that the world has created more data in the last

two years than during the entirety of human civilization.

Breakthroughs in storage capacity and processing capabilities

have meant that much of this new information is being retained.

A brief history of big dataBut what exactly does the term ‘big data’ mean? Commentators

are divided on exactly when the phrase first appeared, however,

many point to Gartner’s definition back in 2001. According to

Gartner, big data refers to ‘high-volume, high-velocity and/

or high-variety information’. They further clarify that big data

must result in innovative forms of processing, provide deeper

insight and empower enhanced decision making. For many

of us, however, big data can feel more overwhelming than

empowering or insightful. To help shrink big data back down to

size, it can be helpful to separate information into internal and

external data.

Looking at your internal dataInternal data relates to all the information that is created and

collected within a business. This can include financial data,

operational data, customer data, digital data, marketing data

and HR data.

Uncovering external dataExternal data, on the other hand, is information published

outside of an organisation. An incredible amount of public data

is released every day in Australia. This can be demographic data,

health statistics, social research, economic indicators, planning

information and much, much more.

Using your data to create a clearer pictureWhen it comes to digesting this information, the greatest clarity

often comes from combining internal and external data. This

unique data fusion can help your organisation look beyond their

internal operations and see beyond the current limits. It can

also provide context to changes in important indicators such as

performance, revenue and costs.

Overcoming your data demonsIf you are ever faced with distilling big data into actionable

insights and strategic change, try breaking it down into smaller

bite-sized pieces. Consider can your data sources be divided into

internal or external categories?

Article by Tim Edwards

“Need a little help with big data?”

Overwhelmed by big data?These tips will help you get clarity.

For information on what this looks like in practice, head to: analyseaustralia.comOr call: 1800 TRENDS

Analytics


12Top five

educational trendsThe education sector provides the framework to educate and prepare Australia’s future generations. The magnitude of the impact of a good education warrants the investigation and understanding of the key trends affecting the education sector.

Rising parent engagementIn this consumer era of increased expectation inflation,

parent engagement is on the rise.

The wellbeing journeyIn the last five years, almost half of parents (48%)

have increased (significantly/somewhat/slightly) their

expectations of their child’s school to support wellbeing.

More than one in four (27%) have significantly or

somewhat increased their expectations.

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In the last two years

two in five parents

(41%) have increased

(significantly/

somewhat/slightly) their

engagement with their

child’s school.

Teachers are feeling the pressure of increased parent

engagement and their desire for information.

Three in five parents (60%) expect weekly

communication from their child’s school, with one

in every fourteen parents (7%) expecting daily

communication (emails, calls, blogs, texts).

The increased engagement is

reflective of a shift in priorities with

almost half (46%) making it more of

a priority to be engaged with their

child’s schooling.

Gen Y parents are driving

this inflation with three in

ten (31%) significantly or

somewhat increasing their

expectations of schools

compared to one in four

Gen X parents (23%).

As student wellbeing rises in prominence it is important

for schools to understand parent expectations and their

role in the wellbeing journey. Almost all of parents (97%)

believe schools should have a holistic focus and play

some role in the management of wellbeing, the question

is to what extent.

More than two in five parents

(46%) believe schools should

provide individualised support

for wellbeing but refer on to

other experts.

Gen Y teachers agree, seeing themselves as a first

line of defence and then referring on to other experts.

The challenge for schools, however, is that almost a

quarter of parents (24%) believe schools should provide

extensive individualised support for all wellbeing issues.

Gen Y parents seem to

be driving this viewpoint,

being more likely than

Gen X parents to believe

schools should provide

extensive individualised

support for all wellbeing

issues (28% cf. 21%).

Gen Y parents

Gen X parents

Y X

28% 21%

Generation X = born 1965 - 1979Generation Y = born 1980 - 1994Generation Z = born 1995 - 2009


53 4Complexity in education

Looking to the future, principals see change on the horizon

as the education sector trends towards complexity.

Principals believe global testing has a limited life and

are watching the trend of alternate pathways to the

workforce. Complexity in governance and the growing

compliance requirements is a challenge for principals.

From the high level of policy and accountability to the

accreditation of teachers, principals and Gen Y teachers

alike are experiencing the challenge of documentation.

Attracting and retaining the emerging generation of teachers“The dropout rate of young teachers worries me because it shows that there’s a growing incompatibility between the culture of expectation and what they would like to do as educators.” – Stephen Harris, Co-founder of Learnlife

Barcelona.

In recent times there has been concern in the dropout

rate of teachers, and how to continue to attract teachers

in an increasingly flexible world of work. Teachers enter

the profession for multiple reasons yet largely the key

driver behind their decision is to make a difference in the

lives of their students. The students and their desire to

make a difference is the driving force that retains them

when the going gets tough, and the holidays continue to

be a key perk of the job.

The rising focus on student’s mental health and

wellbeing and the magnitude of administration and

documentation over and above the time spent teaching

in the classroom are key areas of concern for Gen Y

teachers. They are feeling the pressure of expectation

to manage multiple student wellbeing issues at the

detriment of classroom learning and their own health.

While many teachers have experienced elements of

burnout this is not the story of all teachers.

The leadership and culture of the school are key to

a teacher’s experience. A culture of collaboration,

teamwork and care are the foundation for creating a

positive teaching experience.

Preparing students for an unknown futureThe expected rise of automation has led to a focus on

developing the 21st Century skills for lifelong learning

in Australian students. Within the context of the 21st

Century skills parents believe students are most

equipped with digital skills and creativity. There is work

to do, however, in the area of critical thinking.

As the world of work changes it is the character qualities

of curiosity, adaptability and initiative that help to future-

proof the students of today. Positively, parents believe

students are equipped with curiosity and adaptability,

yet there is room to improve in leadership skills.

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5Competencies Character qualities

60% Digital skills

60% Curiosity

49% Social/cultural

awareness

47% Initiative

52% Communication

skills

48% Problem solving

43% Critical thinking

52% Team work

47% Presentation

skills

57% Creativity

50% Adaptability

48% Persistence

42% Leadership

21 Century skills for life long learning% of parents who believe students are extremely/very equipped

- Senior school teacher

“There is more demand for caring for the students and mental illness. Increase in red tape to uphold accreditation, which takes time away

from the important stuff – managing mental health, caring for their wellbeing when mental

health is on the rise. Balancing the two is a challenge definitely.”

This article features the key insights from the Future of Education 2019 Report. To download the full report for FREE head to: educationfuture.com.au

The Education Future Report is produced by McCrindle. In partnership with:


Would you like to understand what your stakeholders think but

don’t know where to start with building a survey? It can be hard

to know what kinds of questions will provide clear and useful

insights.

At McCrindle we create surveys for a range of different

organisations to provide a clearer picture of the trends that

inform strategic decisions. Here are our top tips for building a

fool-proof survey.

Start with the end in mindBefore you jump into writing the questions, take a step back

and think about your goal for doing a survey. What is the core

problem you are trying to solve? Who will you communicate the

findings to? How will you communicate these findings?

Once you have established the key objectives for doing the

survey, write them down. As you are developing the survey,

regularly check your survey questions back to the objectives. You

want to ensure each question is going to add value.

Keep it short and sweetWith attention spans becoming shorter and shorter, keeping

your survey under 10 minutes is key. People will be more likely

to do a survey if they know it won’t be a huge time commitment.

They are also more likely to provide honest and helpful answers

if they remain engaged in what they are doing. Prioritise quality

over quantity.

Looking for clear and useful insights? Five tips to help you conduct your own research.

Take the respondent on a journeyWhile you are developing the survey questions, try to imagine

doing the survey from the respondent’s point of view. Grouping

concepts together is important as it helps to give the respondent

context and guides them through the survey. Start with general,

broad concepts and move through to more specific questions

towards the end of the survey.

Provide relevant and meaningful response optionsResponse options are key to the success of a survey. Think about

all the possible answers to your survey question by putting

yourself in the respondents’ shoes. People can become frustrated

if they are unable to answer the question honestly.

CollaborateEveryone thinks differently. Writing a survey with colleagues

or friends tends to be more effective and more fun as you can

bounce ideas of each other and test each other’s thinking. At

McCrindle we often do an office poll to understand the range of

opinions on a topic and ensure our questions are relevant to a

wide range of people.

How to build a fool-proof

survey

Article by Shannon Wherrett

“Our top tips for creatingan awesome survey.”

For information on McCrindle and our research capabilities head to: mccrindle.com.au

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Research


The DESTEL strategic workshop was developed in-house to provide an environmental scan across six categories to detect early signs of opportunities and threats that could most impact an organisation’s current and future strategic plans.

Demographic SocialEconomic Technological Environmental Legislative

TM

Futureproofing & strategy for executives.Our executive workshops and briefings are designed to equip our clients to manage change.

Case Study

St Philip’s Christian College

– Samantha Van de Mortel Head of St Philip’s Teaching School

• Guided strategic planning

• Provided Professional Development sessions

• Conducted stakeholder surveys

• Analysed demographics

• Forecast population growth

• Visualised survey results into infographics

One of the leading schools McCrindle is privileged

to assist is St Philip’s Christian College. This thriving

collective of six schools provides whole of life education

for over 4,200 students on the east coast of NSW.

To be a leading education provider in the 21st Century,

schools need a clear picture of the mega trends shaping

the future of education. This includes understanding the

emerging generations, gathering strategic insights from

stakeholders, responding to demographics shifts and

population forecasts. Education leaders are drawing

on data-led approaches that underpin masterplanning,

strategic plans and leadership approaches.

“McCrindle worked in collaboration with our team to develop a suite

of online surveys to provide insight into the views of the student, staff

and parent body of the school community. This was done with the

highest level of professionalism.

The McCrindle team presented the data to the Board and leadership

teams at each of the schools.

The staff at McCrindle always operated with the highest level of integrity and professionalism to

deliver quality reports, workshops and customer service.”

McCrindle has provided solutions for St Philip’s Christian College including:

St Philip’s Christian Education Foundation


F e b r u a r y 2 0 1 8



November 2018

Creating An Environment For Academic Excellence Is A Priority

Teaching Methods have adapted to reflect

changes in education

*Proportion of parents, staff and students who agree *Proportion of parents, staff and students who agree

Proportion of parents, staff and students who believe students are very/somewhat equippedProportion who agree

88%*The college is innovative

in it’s approach to education

87%*

The college provides a caring and nuturing environment for students

Make a difference in the world

Have respect for themselves & others

93%*

93%*

93%*

Proportion who agree

Staff

Staff93%

Students are encouraged to...

83%

Team work & collaboration

93%

Creativity

90%

Communication Skills

92%

Presentation Skills

91%

LeadershipSkills

91%

91%

Digital Skills

The College Has High Academic Standards

Teachers At The College Motivate Their Students To Learn

Equipping Students For The Future

The College Emphasises Holistic Development Of Every Child

Parents89%

Students90%

Students78%

Parents91%

A Snapshot of St Philip’s Christian College: CessnockStakeholder Engagement Study 2017


Teaching Methods have adapted to reflect

changes in education


*Proportion of parents, staff and students who believe students are very/somewhat equippedProportion who agree

95%*Is effectively future proofing students for numerous jobs

across multiple careers

95%*


To speak out about what they believe to be right and wrong

To have respect for themselves and for others




Presentation Skills

Leadership Skills

Creativity


95%

93%

93%

93%

93%

93%

The College Is Meeting The Academic Needs Of Its Students




A Snapshot of St Philip’s Christian College: DALE Young ParentsStakeholder Engagement Study 2017: Waratah, Wyong

Staff

Students

95%

95%

Staff

Students

90%

95%

98%*

98%*

95%*

Problem Solving


Students are equipped to managetechnology well



86%*Teaching Methods

have adapted to reflect changes in education

85%*





Staff

Staff



83%

Creativity

85%


84%

Presentation Skills

82%

Leadership Skills

82%

89%

Digital Skills

Student Academic Reports Are Informative And Helpful




Parents

Students

Students

Parents

A Snapshot of St Philip’s Christian College: GosfordStakeholder Engagement Study 2017

97%

85%

81%

89%

87%

77%

90%*

89%*

87%*

A Snapshot of St Philip’s Christian College: Newcastle


The college is innovative in it’s approach to education



92%*

College facilities have kept up with learning styles

91%*

Stakeholder Engagement Study 2017




94%*

92%*

91%*


Staff

Staff94%


96%


95%

Creativity

93%


92%

Presentation Skills

93%

93%Digital Skills

The College Has High Academic Standards

The College Is Meeting The Academic Needs Of Its Students



Parents91%

Students87%

Students82%

Parents80%

Problem Solving

92%

St Philip’s Christian College is guided by McCrindle insights

For more case studies head to:mccrindle.com.au


I love speaking at conferences. I love meeting new people,

contributing fun and interesting content, and (hopefully)

inspiring people! Being involved in so many events, I get to

observe different speaker approaches to delivering keynotes.

In these times of message saturation and information overload,

it is harder than ever to cut through the noise and get your

message across. Hopefully these seven tips on how to deliver a

TEDx level keynote will help you communicate with confidence!

Think about the audienceKnowing your audience is the first step to a great presentation,

as it allows you to tailor content and use relevant examples and

stories that will connect with people. The best presentations are

ones that are tailored to the audience.

A strong introduction and conclusionThe first five minutes of a presentation can set you up well for

the rest of it. Spend time thinking about an introduction that

will connect with your audience, establish your credibility and

provide context for the rest of the keynote. Similarly, think

about how you will land the presentation with a compelling

conclusion that will tie your keynote together.

Tell the storyStories are an effective communication tool that cuts through

the noise and connects with people. When we communicate

data, our job is to move from the complex to the simple. The

brain is more naturally wired to engage with stories rather

than data. It is tempting to go for information overload and

complexity, however telling your story with insightful points

and relevant context is going to have the greatest impact.

Select your stories carefully as we need to not only engage the

audience, but inspire them with our stories too!

Use revealsOne of the simplest things a presenter can do to increase

engagement is to utilise slide reveals. If you have content slides

that you reveal all at once, you lose control as the presenter

because people read faster than they can listen and will move

ahead of you. If you reveal your points as you speak to them,

you stay in control and attain higher engagement levels.

Keep it visualThe key to unlocking effective cut-through, is to present

information in a way that appeals visually. Think images not

words, and use slides as visual reinforcements of your point, not

a written summary of your content.

Rehearse!The best presenters are the ones who know their content. The

better you know your content, the more you can focus on the

delivery, control your nerves and speak with authenticity.

Keep to timeThis is a really practical one, but one a professional presenter

knows is vitally important – keep to the time you have been

allocated. Whatever you need to keep to time (a watch or a

phone on aeroplane mode), have it with you. Your audience and

the event organiser will thank you for it!

Speak. And be heard in a busy world.

7 tips on how to deliver a TEDx

level keynote

At McCrindle we know that great research and comprehensive data is no use when it is not understood. It is crucial that this information is transfered through effective communication. Taking data and bringing it to life is what we love most. It is from this that we see understanding and inspired decision-making.

Article by Ashley Fell

That will help you communicate with confidence!

To enquire about McCrindle speakers head to:mccrindle.com.au

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Research

18 | McCrindle Insights McCrindle Insights - Issue 2 | For forward-thinking decision makers | 19

Digital natives, data on bullying and the cost to community

Today’s school students who experience bullying

(59%) include Generation Zs (aged 10-24) and

Generation Alpha (aged 0-9). They are growing up

as digital natives in a world of apps, social media

and multi-screening. Sure, the advantages of

smart phones, unlimited access to information and

global connectivity are giving today’s students an

advantage for tomorrow’s digital workforce. Yet,

sadly this digital progress is further adding to the

problem of bullying with cyber bullying negatively

impacting students outside of the traditional

classroom. Bullying still occurs IRL (in real life) in

locations such as the playground and classroom but

it has now become a 24/7 issue for today’s students

that is expected to rise.

“A forecast shows that by 2020 there

will be 7 devices per person across the

globe meaning that students being

bullied online may struggle to find any

reprieve from online bullies. Therefore,

educational leaders, staff, parents and

students need to create a culture of

collaborative innovation to address the

rising tide of cyber bullying. Technology

providers and social media platforms

also need to own their role in creating

safe digital spaces and be involved in

addressing this rising trend.”

- Geoff Brailey – social researcher

Bullying hurts and the cost is estimated at $2.3bnSchool leaders and staff are equipping students, staff

and parents to build resilience for those experiencing

any type of bullying. Bullying is costing the Australian

community $2.3bn according to estimates by PwC

in a study for The National Centre Against Bullying,

commissioned by the Alannah and Madeline

Foundation. 1

Types of bullying

experienced

Digital natives are doing it tough as 3 in 5 experience bullying

What is the next conversation you could facilitate about bullying?In response to cyber bullying school leaders can:

Build an advisory network of experts in

digital bullying to facilitate tactical and

strategic responses to online bullying.

Resource people (parents, teachers and

students) with tested tools and trusted

information to support those

experiencing bullying.

Facilitate local community discussions

with multiple stakeholders to empower

local leaders (from all generations) to

create agency and foster innovation and

resilience within your community.

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Article by Geoff Brailey

1 PwC, The Economic Cost of Bullying 2018. Accessed on 22nd July 2019 https://www.ncab.org.au/research/the-cost-of-bullying/

Infographic and research by McCrindle for Make Bullying History Foundation.


Predicting the future, to shape the worldOne of the big challenges facing leaders today is managing

change. Not just adapting themselves, but bringing their team

members through change and the insecurity, uncertainty and

resistance that naturally results from such transitions.

By having a compelling vision of the future, leaders can energise

their team amidst the change fatigue that is normative in these

times of disruption. Confident, future-facing organisations

remain nimble and innovative to adjust to the next shift, and

can be lighthouses amidst the uncertainties that pervade many

industries.

Predicting the future without crystal ballingTo have a compelling vision there must be insight into the future.

How can we see the future? It’s not reliable to simply reflect on

the past. In this fast-changing, globally-influenced, disrupted

world we can’t extrapolate the previous time period to predict the

subsequent time period. We need to implement more nuanced

methodologies.

Where to discover the best insightsLike all the best things in life, it doesn’t come easy. There is a foundation of hard work.

By looking at a multitude of factors, one can gain a clearer picture of the future. Look

for patterns, trends and changes in big data. Layer this with qualitative insights,

case studies, observable behaviours, parallel industries and international trends. By

piecing this all together, leaders can weave a multi-layered tapestry; creating a rich,

detailed picture of the future.

Who are the chosen ones when spotting trends?Data scientists can pick them by looking at patterns in statistics.

But trends are often sensed intuitively before they are observed

physically. Young people often see them before they are

mainstream because they are more tuned in to the popular

culture and the emerging technologies. The artist also often sees

a shift in humanity before the mainstream.

The skill is in picking the difference between a fad that will quickly

fade and a trend that will build to have significant impacts.

Trends that don’t relate back to deeper human needs, identities

and behaviours will be short-lived. Using tools to measure these

factors to filter the relevancy for shaping the future is key.

The steps to future-proofing that every organisation should take

Leaders need to regularly and

proactively scan the horizon, analyse

and then respond to the trends they

observe, both local, national and global

trends.

Organisations that expect change and

adapt to their context not only remain

relevant, but avoid the likelihood

of being blindsided or disrupted by

change.

A diverse team will have a more holistic

perspective on the elements of change

than the leader alone. Therefore,

collaborate across the generations,

cultures and perspectives that comprise

the organisation and community. With

such an approach, organisations will

not only survive the changes ahead, but

likely thrive amidst them.

By having a clear picture of the future, leaders will have a valuable platform to provide a compelling vision for their team. A guiding beacon of light in these times of constant change and transition.

Be responsive Be Innovative Be collaborative1 2 3

Article by Mark McCrindle

Advisory

To enquire about McCrindle and our advisory capabilities head to:

mccrindle.com.au


Student wellbeing

and academic performance

linked to positive student-teacher

relationship

Student test scores, for example are not always

a reliable indicator of assessing teaching

performance as there are various other

contributing factors such as home life, peer

groups and school attendance. Using test

results to evaluate teachers can also lead to

undesirable consequences. These might include

a narrowing of the curriculum to focus on what

is related to tests, a disincentive to teach high-

needs students or even unwittingly encouraging

dishonest teaching practices.

Valuing student outcomes outside of academic

achievement, in fact, is becoming more

important in measuring teacher effectiveness.

Research by the OECD shows that across

countries, students that report having a positive

relationship with their teacher are more likely to

say they are:

In addition, there is a strong correlation between

teacher-student relationship and academic

achievement. Teachers that demonstrate

qualities such as empathy, warmth and

encouragement are linked to improved student

achievement as well as attitudes.

Students are also less likely to exhibit resistant

behaviours when taught by person-centred

teachers with high levels of non-directivity,

empathy and authenticity.

Other factors that positively correlate with

academic achievement include students’ belief

in their own abilities (self-efficacy), subjective

wellbeing and self-motivation.

Teachers as leaders are beneficial to schools

and teacher effectiveness, motivation and

retention. Administrative staff play an essential

role in determining the success of a school. In the

most successful schools, administrators support

teachers are taking initiative to improve school

policies, programs, teaching and communication.

The three main areas where teachers as leaders

have the greatest impact is:

Teaching is the single-most influential factor

within the schooling system for student

academic growth. What then, are the facets

that lead to effective, influential and impactful

teachers?

Teachers have influence well beyond their

students; they play a vital part in the school

culture as a whole as well as the education

system. Understanding what makes an

effective teacher, therefore is essential for

flourishing schools, the education system and

the community as a whole.

The quality of teachers is the most influential

factor we have control over, in relation to impact

on students. But what is meant by ‘impact’ and

how can it be measured? Is it higher test scores,

a love for learning, increased engagement with

others or a combination of outcomes?

Teachers as leaders for effectiveness

Blog post by Rebecca Hall

Happy at school

Make friends easily

More satisfied with their school

Feel a sense of belonging

Beyond the school – into the community and the profession

Here teachers have the opportunity to enhance

the professional development of peers, influence

the decision-making process and target student

learning.

Schools can improve in this area by developing

the conditions for teachers to flourish as leaders.

Gone are the days principals shouldered all

the burden. The whole faculty’s inclusion in

the school’s vision through the distribution of

leadership is critical to its success and growth.

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Within their own departments or teams

Across the school

McCrindle Insights - Issue 2 | For forward-thinking decision makers | 2524 | McCrindle Insights24 | McCrindle Insights

In our keynote presentations on the changing world of

work, we highlight the seismic shifts impacting today’s

business leaders and managers. We tell our audiences

that the world of work is much more fluid than it used

to be. The average job tenure is now under 3 years, with

today’s graduates predicted to have 18 different jobs

spanning 6 careers across their working life. The job-

for-life mentality is quickly becoming as much a part of

history as the dial-up modem.

We believe the best way to bring ideas to life is to live

them yourself. We treat each of our staff as a gift, and as

business leaders we want to be good stewards of those

entrusted to us for this season of their lives – however

long or short that may be. To us, being good leaders

of people means helping them grow and develop

professionally, and finding where their passions align

with the goals of the business so they can thrive at work.

We reference a statement by Sir Richard Branson: “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

One of the ways we do this at McCrindle is through celebrating

wins and milestones as a team. We know that what gets

celebrated gets cultivated. We don’t just celebrate revenues

because we see profit like breathing – you need it but it’s not

the purpose of living. The purpose is the impact we make

through our work, and so we celebrate weekly how we’re

making impact. Reaching people through our social and media

commentary, addressing rooms of leaders and decision-makers

across Australia and internationally, and testimonies of how

our research is being implemented all get acknowledged and

applauded at our weekly team meetings. As a team we are

making a real difference and we want each team member to see

their part in that.

We also celebrate work anniversaries, because we don’t just want

to celebrate people when they leave. We thank them for their

ongoing contribution and reflect on how they’ve grown along

with the company. We recently celebrated two of our team, Ben

and Ashley, marking 5 years at McCrindle. In today’s world of work

5 years is a significant milestone, and even more so for Gen Y &

Teamculture

Gen Z who have much shorter tenures on average. Ben leads our

Design Team at McCrindle and has pioneered infographics and

our approach to data visualisation. Ashley started as a Research

Assistant before moving to a Communications role managing

our speaking team. She now leads our Communications Team

and along with Mark is our most-requested keynote presenter.

Both Ben and Ashley embody excellence in their craft and

demonstrate how one can grow and innovate with the business.

Blog post by Grant Dusting

What do you value in your organisation, and how do you celebrate that?


How can McCrindle assist me?

Good question.

We love seeing organisations grapple with internal and

external data to find the trends that are shaping their

performance. It’s wonderful seeing people draw on robust

evidence to inform strategic planning and crucial decisions.

Over more than a decade, McCrindle has been helping

provide a clearer picture to our clients. By providing

thousands of keynotes, hundreds of research projects and

infographics, we have given confidence to leaders in an

increasingly complex world.

We’ll give you greater clarity, insights and recommendations.

We’ll help tell the story from the data in a way that empowers

you to lead and communicate effectively.

So you’re ready to get started?

We’re really excited to welcome you aboard!

You’re about to find insights into your organisation

and industry that will inspire decision making, which

will shape the future. Both for you and your sphere of

influence.

We would love to invite you to one of our industry events.

Or if you would like to discuss a specific project, head to

the back cover and get in touch!

“The data has also been used to shape dialogue with the NSW Government

regarding educational infrastructure in the future.”

A S S O C I ATI O N O F I N D EPEN DA N T S C H O O L S N S W

“McCrindle helped us clearly identify the most important landscapes that will

drive future strategy.”

S Y D N E Y WAT ER

Who is McCrindle for?

As social researchers we love working with people. Often

we’ll be guiding them on their journey through exciting

growth and transition by using data to inform strategic

decisions.

Forward thinking strategic planners are often the ones who

find most value from McCrindle. We in-turn enjoy building

long-term mutually beneficial relationships.

How McCrindle maywork alongside you

Analytics

Research

Visual Communication

Speaking& Advisory

At a glance...

Bring data to life and tell your story

Presenting your message through clear, concise communication

is paramount to success. See your statistics come to life in visually

engaging ways.

Infographics | Visualised Reports | Animation

Know the times and shape the trends

We can analyse trends across Australia using publicly available

data. The insights achievable are endless when combining internal

and external data.

Geomapping | Census Scans | Data Analytics

Engaging audiences and commicating the trends

A keynote presentation or workshop should engage, inspire

and inform audiences. See your event achieve success with the

McCrindle team delivering key insights.

Speaking | Workshops | Advisory

Listen and learn from your audience

Aussies are a fascinating group of people. By capturing new

insights through primary research we can find out how they live,

work, learn, earn, spend and play.

Surveys | Focus Groups | In-Depth Interviews

At McCrindle we are problem solvers, strategic advisors and communicators. Our clients are forward thinking in their approach

and desire clarity for the key decisions they are making. Our projects often explore complex topics. Our approach is to understand,

analyse and then communicate key findings in visually engaging ways. We have dedicated teams in:

A U S T R A L I A

ACT

423,800

70,924 | 17%

134

NSW

8,016,100

1,218,692 | 15%

3,101

25,454,528

QLD

5,052,800

819,469 | 16%

1,745

Population

Student Population

Number of schools

WA

2,606,300

417,859 | 16%

1,094

NT

245,900

40,542 | 16%

188

TAS

531,500

81,046 | 15%

261

SA

1,742,700

268,418 | 15%

716 VIC

6,526,400

971,604 | 14%

2,238

3,888,554 9,477

NSWVIC

QLDWASA

TASACT

NT

NSWVIC

QLDWASA

TASACT

NT

Student population / population

% Goverment / Catholic / Independant

Total number of schools by affiliation

65%64%67%67%65%70%61%73%

21%21%18%17%17%

18%25%

12%

14%15%15%16%18%12%14%15%

Goverment6,646

Catholic1,753

Independant1,078

L EG END

In the meantime, if you have any questions,

please contact us:

Phone 1800 TRENDS

Email [email protected]

Website mccrindle.com.au

Getting started in uncovering a clearer picture for your future decision making is easy. Simply head to mccrindle.com.au to find out more about us and to get in touch.

Once we’ve received your request, a McCrindle solution designer will be in touch. During the call, they’ll discuss with you your goals for the project and any specific challenges you currently face.

Along the way you’ll be given some guidance to assist, even before a project has begun.

We’re always excited to start on new projects with great people.

Next steps...

S P E C I A L E D I T I O N : F O R F O R WA R D - T H I N K I N G D E C I S I O N M A K E R S

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