Did he decide to have a second date?

Did she decide to make a business deal?

To explain why some relationships develop and

others do not…

Michael Sunnafrank came up

with a theory…

…that argued that individuals gauge the potential rewards and

costs of a relationship in an initial encounter…

…and if the rewards outweigh the costs…

…then the individual will pursue the relationship.

Kind of like how Edward and Bella decided to pursue a

relationship (but usually less dramatic).

Predicted Outcome

Value Theory

This theory is most

commonly used by

Interpersonal Communication Studies scholars.

This theory can

to predict either the

OR

of almost any type of relationship!

Some scholars criticize the theory, arguing that it leans

too heavily on other theories.

However,

not all agree.

In fact, this theory was generally met with

approval by the Communication Studies

field.

So why should YOU

care?

Because it has everyday applications in your life!

This theory has been used to predict the success or

failure of:

Romantic relationships…

Student-teacher interactions…

And even the success of college roommate

relationships.

Cool, huh??

Couldn’t agree more!

The End.