Predictable irrational behaviour - Jørgen Juul - 2010 03 22
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Irrational behaviour By Jørgen Juul
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Transcript of Predictable irrational behaviour - Jørgen Juul - 2010 03 22
Slide 3Our ability to handle relativity can fool us
The two fields A and Bare exactly the same color
Slide 9
Approximately 25% Approximately 75% 0%
If we Photoshop an uglier version of the other guy it will be the other way round.
Slide 15After buying something expensive..
..people are prepared to pay more for accessories, because they don’t seem so expensive compared to the total cost.
Salesmen knows that it is a good idea to make the expensive sale first. Not the other way round.
Slide 20Predictably irrational
It can work for you or against you.
Anyway. Be carefullbefore you kill the option no one wants.
It might be the option that makes them want what you want them to want.