Precision Geocoding through Quality Addresses

Address Quality for Location Intelligence

Flight path:Decision Making

Reality

Estimate

LI Data Quality

Accurate results need accurate dataNot all data is created equal15% irrecoverable, 30% fails the precision test

27.3% 22.7%

15.5%

15.6%

Improving Data

Eliminate data that does not measure up to standards

Verify and/or correct the available data

How to recognize erroneous data?How to avoid false positives or negatives?How to minimize data waste?

Data Verification & Correction

Recognizing erroneous data starts with:

Validating every recordAn extensive reference database

Fixing erroneous dataAgain, work entry by entryRequires knowledge of the correct format and value of the data

This can be done by hand, or automated

How critical is it to correct the data?

LI doesn’t make small mistakes

Location data and analysis improve business functions in multiple ways

LI and Retail

Shopping centers rely on analytics to:

Reach the target audience

Optimize distribution and supply logistics

Analyze local trends and customize marketing campaigns

Create localized merchandizing for customers

Example

LI and Real Estate

Real estate benefits from:

Accurate zoning

Integration between multiple data sources

Accounting for external features such as roads, adjacent

neighborhoods, and shops

Avoiding potential disaster areas

(floods, tornado lanes)

Example

Flight path

After standardization & verification

Before standardization & verification

GIS and Insurance

Insurance companies use analytics to:

Determine property values

Assess risk based on topographical factors

Identify affected zones for health insurance

Determine hazardous zones globally

Plan and implement disaster recovery efforts

Example

Flood risk

9,766 geocode to rooftop

5,330 geocode to region

5,096 no geocode

16,552 geocode to rooftop

2,699 geocode to region

941 no geocode

Before standardization/verification

After standardization/verification

Source: http://www.environment-agency.gov.uk/Basemap: Bing

GIS and Healthcare

Hospitals, relief centers, and government

agencies benefit from:

Faster epidemic targeting

Accurate patient record keeping

Identifying trouble areas by cross-referencing patient data

Tracking foreign infection carriers by address

Example

Outbreak zone

After standardization & verification

Before standardization & verification

Loqate provides a range of tools and features to improve GIS applications

Address Verify

Address Geocode

Address Powersearch

Transliteration

Address Verify

Robust verification in 240+ countries:

Normalize address input

Verify the addresses that are valid

Correct the invalid addresses

Assign a validity and completeness score to each address

Improve the accuracy of Location Intelligence by correcting and validating addresses

1. Parse 2. Match 3. Format

4142

Bahia Blanca

Villa Devoto

C1419BAL

PREMISE

THOROUGHFARE

DEPENDENT LOCALITY

LOCALITY

ADMINISTRATIVE AREA

POSTAL CODE

4142

Bahia Blanca

Villa Devoto

BUENOS AIRES

AUTÓNOMAS CIUDAD

DE BUENOS AIRES

C1419BAL

Verify any address worldwide…

Bahia Blanca 4142 Villa Devoto C1419BAL ARG

Bahia Blanca 4142

Villa Devoto

C1419BAL BUENOS AIRES

Argentina

Address Geocode

High quality worldwide geocoding provides:Premise, Thoroughfare, Locality and Administrative area accuracy levels

Point, Interpolated, and Averaged levels of verification

We provide the most accurate result along with its degree of accuracy

Location reference data that matches valid addresses to point-level geo-coordinates

Better accuracy – Address Verify and Address Geocode together

Unverified address data

Bahia Blanca 4142 Villa Devoto C1419BAL ARG

Loqate Verified & Geocoded

GeoDistance: the radius of the circle

This field holds the radius of accuracy in meters, giving an indication of the likely maximum distance between the given geocode and the physical location.

Address Powersearch

Instantaneous auto-complete in 30 countries:

Provide valid input to LI applications

Return geocodes for addresses automatically

Power user-facing applications

Capture address data quickly and accurately for geocoding

Example

Transliteration

Convert between Latin and 8 native character scripts

Distinct from translation

Make use of addresses collected from different countries

Expand the borders of your analysis beyond North America and Western Europe

200433上海市上海市杨浦区黄兴路 1729

1729 HuangXingLuYangpuqu200433 Shanghai

[HANS]

[LATN]

Benefits of Loqate

Increased data utilization

Improve the accuracy of the used data

Keep your data up-to-date

Loqate reference data is upgraded regularly, with

new data added at every release

Benefit from internationally certified data

US, Canada, Australia, Japan, and more to come

Functional Architecture

COUNTRY

C++PARSE

MATCH

FORMAT

QUERY

INDEX

Modules Components On-premise

VERIFY

GEOCODE

POWER SEARCH

REST

SOAP

ATOM

Cloud

More information

www.loqate.com/gis

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