Towards theConsumption Model NirvanaThe rules of technology are changing in ways never seen before. With focus, thoughtful planning, and a dose of courage, the consumption model nirvana is within your reach.

Contents

Who Moved My Buyer? 02

Dawn of the Consumption Revolution01

Case in Point 03

Putting Wind in Your Sales in the Era of Consumption04

Case Study: ING DIRECT Accelerates Innovation with ‘Bank in a Box’05

Unleashing Business Opportunity through the Power of Consumption06

Reinventing the Technology Wheel07

Dawn of the

Consumption RevolutionWe’re standing at the dawn of a new era for buyers and sellers of technology, brought about by the convergence of a series of macro forces. With this new model come new rules, opportunities and risks … and fundamental shifts in the balance of power.

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Who Moved My Buyer?Increasingly, IT projects aren’t being delivered by the traditional IT department, but by internal business units who are sidestepping the CIO and buying cloud services independently. How can IT ensure it remains relevant, meets business users’ needs, and keeps risk at bay?

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Consumption Model Enables Dimension Data to Streamline and Standardise its Operations … and Deliver Greater Business Value to its Clients

Mark van Bavel, Dimension Data’s CIO, explains how Dimension Data is leveraging consumption economics in a project that’s unlocking possibilities to take the client experience to new heights and sharpen the organisation’s competitive advantage.

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Putting Wind in Your Sales in the Era of Consumption The impact of consumption economics on service providers’ businesses shouldn’t beunderestimated. This trend fundamentallyimpacts the way they’re structured, their product development efforts, sales forces, and the service levels and outcomes that they’re expected to deliver. Those that win will be those with products and services that offer high levels of perceived value, are easily consumable … and may be adopted via a ‘frictionless’ sales process.

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ING DIRECT Accelerates

Innovation with ‘Bank in a Box’Client: ING DIRECTCountry: Australia

ING DIRECT is the world’s leading direct savings bank and is wholly owned by the global ING Group. With a large project backlog, the development and test infrastructure at ING DIRECT Australia couldn’t meet the bank’s appetite for innovation. The bank’s in-house team of 49 developers and 18 testers needed a faster way to create copies of the bank’s environment so they could accelerate time-to-market for new products and services. ING DIRECT wanted to fully automate end-to-end provisioning, making staff more productive and focusing on the things that matter.

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Unleashing Business Opportunity through the Power of Consumption

The full potential of consumption economics to transform the business landscape is only starting to emerge. This model has the potential to revolutionise your go-to-market ... generate new revenue streams … and empower you to serve your customers in ways you’ve never imagined. Read on to find out how other businesses are successfully exploiting the new rules of tech to turn their ideas into achievements.

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Reinventing the Technology WheelHardware and software manufacturers need to reinvent themselves to survive the potentially devastating impact that consumption economics could have on their traditional business models.

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