Trevor McKinnon

Director Learning

Innovations and Future Technology

It’s right here and it’s right now !

Despite what Health AdministratorsAnd Local Health Networks

CIO’s might think !

But what is social media?Social media is best understood as a group of new kinds of online media, which share most or all of

the following characteristics:Participation

OpennessCommunity

Connectedness

Participation

social media encourages

contributions and feedback from

everyone who isinterested. It blurs

the line between media and audience.

Social Media Characteristics

Openness

most social media services are open to feedback and

participation. They encourage voting,

comments and the sharing of information. There are

rarely any barriers toaccessing and making use

of content password protected content is

frowned on.

Social Media Characteristics

Conversation

whereas traditional media is about “broadcast” (content

transmitted or distributed toan audience) social media is

better seen as a two-way conversation.

Social Media Characteristics

Community

social media allows communities to form

quickly and communicate effectively.

Communities share common interests, such as

a love of photography, a political issue

or a favourite TV show.

Social Media Characteristics

Connectedness

Most kinds of social media thrive on their connectedness,

making use of links to othersites, resources and people.

Social Media Characteristics

“Social media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done, there is surprise it’s not better.”

Officially, though, social media is not like teen sex.

* Phew!

* Phew!

Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control.”

Social media is democratizing communications….. Big time.

• SOCIAL MEDIA IS LIKE WORD OF MOUTH …….ON STEROIDS.

London Riots Cleanup

• What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform

where they share what they care about with the world.”

Twitter feed

It does and will Effect ?

How we

Work.

How we

Play.

How we

Learn.

How we

Share.

How we

Discover.

How we

Create.

How we

Complain.

How we

Celebrate.

How we

Mourn.

How we

Applaud.

How we

Influence.

How we

Collaborate.

How we

Investigate.

How we

Evaluate.

And even how we …

Media is the connectivetissue of society

Media is how you know when and where yourfriend's birthday party is.

Media is how you knowwhat's happening in London.

Media is how you know , who's in charge in Tegucigalpa, or the price of tea in China.

Media is how you know why Kierkegaarddisagreed with Hegel.

Media is how you know about anything more than

ten yards away.

All these things used to be separated

into public media. (like visual or print communications made by a small

group of professionals),

and personal media. (like letters and phone calls made by ordinary citizens).

Now those two modes have fused.

All Media

IS NOW SOCIAL MEDIA or at least

Socially Enabled

Social media

Ten quick rules for using Social Media

Rule # 1:

Listen..

Rule # 2:

Engage.

Rule # 3:

Be Real.

Rule # 4:

Be Respectful..

Rule # 5:

Have Fun..

Be careful about what you sayAnd how you say it.

Rule # 6:

Keep your friends close and others …not so close.

Rule # 7:

Consider the destiny of your data.

Rule # 8:

Take control of your privacy..

Rule # 9:

Maintain professional standards online..

Rule # 10:

Trevor McKinnonDirector Learning Innovations

and Future Technology

Thank you

tmckinnon@ceti.nsw.gov.au