Pre-Trade Show Pre-Trade Show Marketing TipsMarketing Tips

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Why Promote Your Booth Before Why Promote Your Booth Before the Show?the Show?

Increases traffic to Increases traffic to trade show displaystrade show displays Increase Brand AwarenessIncrease Brand Awareness

What You Need…What You Need…

An ample amount of time to promote your An ample amount of time to promote your display systemsdisplay systems prior to the event prior to the event

Your current customers’ contact Your current customers’ contact informationinformation

Direct mailersDirect mailers A computer or smart phoneA computer or smart phone Promotional itemsPromotional items

Give Yourself Enough TimeGive Yourself Enough Time

A month prior to the convention is plenty of A month prior to the convention is plenty of time to begin promoting your time to begin promoting your portable displayportable display..

This gives your target audience time to This gives your target audience time to plan on attending the event.plan on attending the event.

Have a List of Your Customer’s InfoHave a List of Your Customer’s Info

Your loyal customers deserve to know Your loyal customers deserve to know about your trade show exhibit at the about your trade show exhibit at the upcoming show, so send out direct mail upcoming show, so send out direct mail pieces informing them of the event.pieces informing them of the event.

In this mailer, let them know they will get a In this mailer, let them know they will get a free gift or special coupon only at your free gift or special coupon only at your display booth.display booth.

A Computer or Smart PhoneA Computer or Smart Phone

Before the show, post details of your booth Before the show, post details of your booth display on your social media networks display on your social media networks (Facebook, Twitter, etc.). (Facebook, Twitter, etc.).

This is a great and inexpensive way to This is a great and inexpensive way to reach out to a larger audience. reach out to a larger audience.

Also, while you are at the event, continue Also, while you are at the event, continue posting pictures of yours and other posting pictures of yours and other trade trade show boothsshow booths, blogs, and anything else , blogs, and anything else you want your followers to knowyou want your followers to know

Promotional ItemsPromotional Items

It doesn’t have to be expensive, but the It doesn’t have to be expensive, but the right trade show booth giveaways will right trade show booth giveaways will cause attendees to remember you long cause attendees to remember you long after the show. after the show.

Any Other Questions?Any Other Questions?

Give Smash Hit Displays a Call at (877) Give Smash Hit Displays a Call at (877) 215-5355215-5355

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