Pre-Submission Report_Anshuman Tewari

7/28/2019 Pre-Submission Report_Anshuman Tewari

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DEVELOPING STRATEGIES FOR ENTERPRISE MOBILITY

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(TIMES INTERNET LTD.)

Summer project Pre-Submission Report submitted in partial fulfillment of the

requirements for the post graduate diploma in management

By

Anshuman Tewari (1003)

Supervisors:-1. Siddharth Sharma (Alumni Guide)

2. M. Sivagnanasundaram (Faculty Guide)

KIRLOSKAR INSTITUTE OF ADVANCED MANAGEMENT STUDIES

PUNE, 2011-13

ACKNOWLEDGEMENT


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I take immense pleasure in thanking Prof. M. Sivagnanasundaram, Dr. Arvind N

Sinha and to our beloved alumni Siddharth Sharma Sir for having permitted me to carry

out this project work.

Needless to mention that Mr Prakash Dadlani of TML who had been a source of

inspiration and for his timely guidance in the conduct of our project work.I would also like to

thank Mr Saurabh Sharma, Mr Vidit Kataria and Mr Gaurav Rana my fellow trainees for all

their valuable assistance in the project work.

Finally, yet importantly, I would like to express my heartfelt thanks to my beloved

parents for their blessings, my friends/classmates for their help and wishes for the successful

completion of this project.

Anshuman Tewari


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TABLE OF CONTENTS

Executive Summary.4

Introduction..5

Objectives of the study.5

Models introduced in the study6

Brief about the organisation.6

Methodology followed 7

Tabulation and findings ...7

Interpretations and conclusions / summary..8

Recommendations8

Limitations of the study9

Scope for future improvements9

Appendices9

Bibliography.9


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EXECUTIVE SUMMARY

Times Mobile ltd. is a new entity a part of the The Times Group which aspires to expand

there mobile marketing business. Doing a project with Times Mobile Ltd. is one of a kind of

experience which comes with a great learning phase in my life. Title of my project is

Developing strategies for Enterprise Mobility. This project fetched me a great corporate

experience.

I am currently working on developing strategies for enterprise mobility. I am trying to

develop new strategies which can add a new dimension to the working and growth of

enterprise mobility which basically deals with mobile marketing which is the upcoming

marketing or you can say has all ready arrived and is definite is the new age marketing. I am

currently working in Noida office of Times Mobile Ltd. My project deals with the findings of

the new areas and new way of the business and market expansion of the Times Mobile Ltd..

My project is also on finding and associating new channel partners to increase the business in

2 tier city for expansion by advertizing in print and electronic medium for channel partners

requirement. Times Mobile Ltd is a new entity and a new sister company of Times group.

Times Mobile is expanding its business and is in search of new ways and areas of expansion,

so my report is concentrated on this expansion mode. My project is on its present working

and its future expansions and works. The major cities they wish to see their future businessand expansions are Meerut, Lucknow, Kanpur, Allahabad, Jaipur, Udaipur, Bhilwara

Bhopal, Gwalior, Indore, Jabalpur, Ambala, Karnal, Panipat, Sonipat Jalandhar, Amritsar,

Ludhiana, Chandigarh, Ahmedabad, Surat, Gandhinagar, Nagpur, Pune, Nashik, Solapur

Chennai, Madurai, Coimbatore, Hyderabad, Kurnool and Khammam. Target segments

vertical wise are:

Enterprise VAS Reseller (SMS/ Voice) Wesbite Development/Domain/Web Hosting Companies SME (Directly, Operator, Indiamart, Google, TBSl) Small Ad Agencies Freelancers

Expansion strategies will also depend on the competitive landscape. And on the key players

in the market.

Strategic focus will be on the following:

Branded Channel Partner, build brand Gradually upgrade Partner Build delivery strength in all verticals 10 Large Partners in each region, prepaid (Cash Wallet) Minimum business commitment of > Rs.2 Lacs per monthFinally this project is to find the best strategies for the enterprise mobility


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INTRODUCTION

The various learning expected out of this project are as follows:-

Social Media Marketing

How to arrive at a social media strategy aligned to business objectives? How to select platforms that work for your business - an integrated approach? How to set realistic goals for your brand? Content Strategy - Why it's critical for the brand? The Art and Science of Creating and Curating Content? How to map, measure using free and paid-for tools? Paid media - How to use small budgets intelligently? Creating a Social Media Program(FB Page) from scratch.

Mobile Marketing

Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscapeand Mobile marketing ecosystemVarious players and platforms involved in mobile

marketing system. WAP banner advertising, How to leverage it for your brand? Does your brand need an app? How we can use apps for marketing? Need of an app or a Wap site? How to leverage mobile games to our advantage? Which are the different mobile Ad Networks available? How to leverage Mobile

ad networks?

How we can use SMS marketing in more interesting and creative way? How mobile can provide various targeting possibilities? Are QR Codes useful? How QR Codes can be used creatively and effectively?

Mobile inventory

OBJECTIVES OF THE STUDY

The market research that has been conducted was mainly based on the identification of the

target market. The group is working from a point of advantage as it has collaboration with a

German Machinery. This machine is very much new to the Indian market .It is high on

quality, equally reliable and has lots of diversification and customization to offer.

Thus, the primary objective of the study was:


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To know all the nitty-gritty about almost all the suppliers of this market.

What all resources these suppliers have and how their distribution is channel. To determine the market size and market potential of the organized and unorganized

builders.

Market segmentation of this niche, user friendly and eco friendly product. Identifying the retail network base as well as the customer oriented base.

MODELS INTRODUCED IN THE STUDY

BRIEF ABOUT THE INDUSTRY

Times Internet Limited (TIL) is the internet & mobile venture of the Times Group. It

occupies leadership in the Mobile-Internet convergence space.

TIL draws its rich lineage from the Times Group, 173 year young Indian Media

Conglomerate.

TIL has led the internet revolution in India and has emerged as India's foremost web entity,

running diverse portals and niche websites.

Its global top content sites are: timesofindia.com, economictimes.com &

navbharat.indiatimestimes.com.

TILs content offerings span across News, Cricket, Lifestyle, Infotech, Movies, Music,

Broadband, Art, Fashion, Gaming, E-Mail, Blogs, Dating, Chat, Travel, Business Solution,

Online Remittances

Key Highlights: Pioneered the extremely successful and popular short code 58888

Launched Indias first MPapers TOI Mobile & ET Mobile

First to launch a mobile TV channelTimes Now

Niche channels gaining high popularityzigwheels.com, gaana.com

Specialties


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Mail, Social Networking, Shopping, News, Issues, Entertainment, Auto, Business, Media etc

METHODOLOGY FOLLOWED

Types of research used:-

Proposed Methodology:

Primary Research:

i) Interaction with the clients.ii) Interaction with their vendors.iii) Interaction with the new prospects for channel partners.

Secondary Research:

i) Internet.ii) Websites of mobile marketing.iii) Analysis and MIS report.

Sample Design:

Target Population:

1) Marketing Agencies.2) Channel Partners.

TABULATIONS AND FINDINGS

The various learning expected out of this project are as follows:-

Social Media Marketing

How to arrive at a social media strategy aligned to business objectives? How to select platforms that work for your business - an integrated approach? How to set realistic goals for your brand? Content Strategy - Why it's critical for the brand? The Art and Science of Creating and Curating Content? How to map, measure using free and paid-for tools?

Paid media - How to use small budgets intelligently? Creating a Social Media Program(FB Page) from scratch.


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Mobile Marketing

Mobile Marketing is beyond SMS Marketing. Understand the new mobile landscapeand Mobile marketing ecosystemVarious players and platforms involved in mobile

marketing system.

WAP banner advertising, How to leverage it for your brand? Does your brand need an app? How we can use apps for marketing? Need of an app or a Wap site? How to leverage mobile games to our advantage? Which are the different mobile Ad Networks available? How to leverage Mobile

ad networks? How we can use SMS marketing in more interesting and creative way? How mobile can provide various targeting possibilities? Are QR Codes useful? How QR Codes can be used creatively and effectively? Mobile inventory

Summary

Mobility is an integral and growing part of the majority of businesses An integrated mobile strategy brings obvious benefits

Cost/resourcing Greater business control An empowered, more efficient, effective workforce

Recommendations

Mobility strategy needs to be holistic Proactive rather than reactive approach Complementary not competing technologieshorses for courses Knowledge and consideration of future wireless technologies essential mapped onto

current and evolving future needs


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LIMITATIONS OF THE STUDY

The mobile marketing sector is very new, so data on mobile marketing is not thatreadily available.

Time was a big constraint.

SCOPE FOR FUTURE IMPROVEMENTS

Introduction to the new technologies like Augmented Reality. By increasing the domain.

APPENDICES

BIBLIOGRAPHY

Referred URLs:-

http://indiatimes.com/

http://www.timesmobile.org/

PDF referred:

Deloitte-Implementing an Enterprise Mobility Strategy
http://indiatimes.com/http://www.timesmobile.org/http://www.timesmobile.org/http://indiatimes.com/

Pre-Submission Report_Anshuman Tewari

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