TV AdvertBy Michaela McCole, Jodie Willet and Jade Karakaya

Pre Production

Pre-production is the process of preparing all the elements involved in a film, play or other performance. In our work we are doing a TV advert to sell our own deodorant. There are three parts in a production: Pre-production, Production and Post-production. Pre-production ends when the planning ends and the content starts being produced.

Our production company’s USP

Our production company is called “Jewels” our aim is to make and sell deodorants that are right for everyone, we will make a different deodorant for the different jewels you see on our logo.

We have an excellent team of 4 members, which are hard working and determined to make good deodorants.

Who is in your group?

• Michaela McCole –

Age: 16 Role: Product Design & Creation. Website: Michaelamccolecitrine.co.uk

• Jodie Willett –

Age: 16 Role: TV Filming and Directing. Website: Jodiewillettcitrine.co.uk

• Jade Karakaya –

Age: 17 Role: Product USP, and Initial Ideas. Website: Jadekarakayacitrine.co.uk

Unique Selling Point for Citrine

• Citrine is a deodorant with 72 hour protection against body odour, this applies even when exercising. This will be good for customers seeing as most deodorant products only have 48 hour protection and also it usually does not apply whilst exercising.

Audience

Our audience and target market are teenage girls, we aim to make a deodorant which teenage girls would like to buy, for our product “Citrine” as it is a citrus smelling deodorant, we have teamed up and created it to be sweet as well. We know that the teenage stage can be the most crucial for deodorant and that is why we are making this deodorant aimed at teenage girls.