Pre con briefing bio 2013
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Transcript of Pre con briefing bio 2013
Wisconsin DelegationPre- Conference Briefing
BIO International Convention
McCormick Place, Chicago, IL
April 22-25, 2013
Agenda
Objective of 2013 Pavilion at BIO
To provide connecting opportunities to the Wisconsin
companies & to create awareness of assets using the
marketing assets of the “In Wisconsin” brand
Exhibition HoursMonday, April 22
12:00 PM – 5:00 PM
Tuesday, April 23
10:00 AM – 6:30 PM
5:00 PM- 6:30 PM Exhibition hospitality receptions
Wednesday, April 24
10:00 AM – 5:00 PM
3:45 PM – 5:00 PM BIO Exhibition Power Hour
5:30 PM - 6:30 PM Business Forum Wine & Cheese Reception
Thursday, April 25
10:00 AM – 12:00 PM
10:00 AM – 11:00 AM BIO Exhibition Power Hour
11:00 AM - 12:00 PM BIO Partnering Town Hall
Exhibitor Booth Partnering Hours
Monday, April 22
12:00 PM – 5:00 PM (last meeting starts at 4:30 PM)
Tuesday, April 23
10:00 AM – 5:00 PM (last meeting starts at 4:30 PM)
Wednesday, April 24
10:00 AM – 5:00 PM (last meeting starts at 4:30 PM)
Thursday, April 25
10:00 AM – 12:00 PM (last meeting starts at 11:30 PM)
Booth in Brief
Internet access at each kiosk
Free wifi throughout convention center
Laptops and iPads
Video screens
Interactive Media Table
Lead retrieval
Standing meeting areas
Semi private meeting area with seats
Electronic Resources
Booth web page
www.inwisconsin.com/bioinwisconsin• Set as home page on each device• Contains links to
BioForward Wisconsin Bioscience Directory
UW Wisconsin Discovery Portal
Connect ED
PDF Document library
Video reels – standard and reception• http://business.inwisconsin.com/
Partnering in the Pavilion
Check in desk
Partnering in the Pavilion
7 physical spots ( EX-2011A through H)
“8” total meeting points in the online system
Printout or email schedules each day for use at check in desk
Record impromptu meetings afterwards (on schedule in at check in desk)
Scan badges to easily gather contact information
2013 Wisconsin Delegation
Sponsors
• Aurora• Axcesor• Centergy• City of Fitchburg• DDN• Flugen• Hall Render• Intense Engineering• Lucigen• Marshfield Chamber• Marshfield Clinic
• MGE• Prevention Genetics• Promega• Quintessence• SciLog• Thrive• URP• UW• WEDC• WIST
Scholarship Companies
• AviMed Pharmaceuticals • BB Pharma• BloodCenter• C56 Technologies• Cellara• Centrose• dnastar • GeneTel Laboratories• Intuitive Biosciences• Invivosciences• ioGenetics
• Microscopy Innovations• Neurosolis• Peptimed• PhysioGenix• Primorigen Biosciences• Scarab • StableBody Technologies• US Foods & Pharm /
Anavox
Pavilion Volunteers
Rachel Bolger Agilent Tom Foti AldevronCami Anderson BioForwardKatie Bolger BioForwardKathyCollins BioForwardBrian Moeller BioForwardBryan Renk BioForwardDavidMannCellular DynamicsPeggy Sullivan CentergyJoyce Frey City of FitchburgMike Zimmerman City of FitchburgPat Pieters Edstrom Bob Hougard FindorffPaul Radspinner FlugenKerri Phillips ForteJodi Hoeser Intense EngineeringDave McCabe Intense EngineeringJohn Printen Life Tech
Bobbie Bradley Marshfield ChamberKaren Olson Marshfield ChamberMarsha Barwick Marshfield ClinicSimon Lin Marshfield ClinicKristin Martinez Marshfield ClinicRoy Radcliff Marshfield ClinicBryan Weichelt Marshfield ClinicPam Christenson MGEJim Mohrbacher MGEDave Cooper NanomedixDeven McGlenn NeocloneMichael Infanger VeranaSarah Bownds WEDCAaron Hagar WEDCLisa Johnson WEDCGail MacAskill WEDCMark Rhoda-Reis WEDCPaul Fowler WIST
Staffing the Pavilion
First rule of staffing an exhibit, you gotta want to be there!• Rested• Alert (not distracted)• Engaging• Clean• Staff in “staggered” shifts with appropriate break times.• Dress alike, be identifiable, custom name badges or pin.• Wear comfortable shoes! It matters.
Staffing the Pavilion
• Be approachable with a ready greeting.• Open-ended conversation starters or questions• Body language (face the aisle, don’t cross arms, don’t
lean or sit)• Don’t talk amongst yourselves or clump in groups• No eating or drinking in the booth.• No cellphone or email in the booth.• Don’t abandon your post (even when it’s slow)• Don’t “socialize” with friends or customers (when it’s
busy).
Short and Sweet
Give the basic info on the show floor. If you tell your prospects the whole story there is no reason to hear more at a latter date.• elevator statement• value proposition
“Rule of threes”• Three “Features”• Three “Benefits”• Three “Slogans”
Top Ten Epic Fails at a Tradeshow:10 Not following-up with your leads in a timely manner
9 Not tracking leads
8 Not communicating with the booth staff (relay your key messages)
7 Booth staff that isn’t engaging with attendees
6 Spending too much time with the wrong prospects (not qualifying)
5 Trying to say TOO much on the tradeshow floor
(save selling for the follow-up)
4 Not saying enough
(Every prospect should understand your elevator statement)
3 Eating, drinking, sitting, yawning in the booth
2 Giving away gifts or info without scanning or engaging the prospect.
1 Not “showing up” in the first place.
(empty booth with pipe and drape + sign)
Official BIO Convention Resource Page
http://convention.bio.org/resources
MyBIO Mobilehttp://itunes.apple.com/us/app/mybio-2012/id525570133?ls=1&mt=8
Convention Center Guide PDF
http://www.advantageboston.com/bcec/bcec-planning-guide.aspx
Convention Center Guide Mobile Apphttp://itunes.apple.com/us/app/mybcec-for-boston-convention/id347104218?mt=8
Post- Convention Follow Up
Lead Follow Up
Post-convention survey• Actions taken on last year’s results:
More cohesive design
More business engagement
Briefing info on participating companies
Post-convention WI delegation meeting