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MyCarIsWorthLess.com 2015 Launch Plan

Four Ways PR Your Path to the RIGHT Way!

Agenda

•  Introduction •  Objectives •  Methodology •  Target Market •  Key Messages

•  Strategy •  Tactics •  Seasonality •  Budget •  Reporting

Introduction

MyCarIsWorthLess.com is set to launch a unique service in Canada and the U.S. called the Diminished Value Protection Plan, a prepaid membership based service that helps eligible members recoup their diminished value after an auto accident. Memberships will be sold through auto dealerships alongside rust protection, gap and other F&I products when purchasing

a new or used vehicle. Memberships can also be sold by dealer service departments any time prior to an accident.

Objectives

•  Introduce this new to market product to consumers

•  First Year sales of $1.2 million •  25% dealer penetration in first year •  20 Million earned media impressions

Methodology

At Four Ways PR we incorporate the four way personality system into every one of our campaigns. By doing so we are able to target, attract and sell your ideas to consumers more effectively. The Four Ways Personality System recognizes the four distinct personality types. We understand these personality types and craft messages that resonate with all types of consumers.

Four Ways PR Your Path to the RIGHT Way!

Methodology

The Four Ways Personality System is a proven strategy for communicating with all types of people. At Four Ways PR we incorporate the Four Way Personality System into every one of our campaigns. By doing so we are able to target, attract and sell your ideas to consumers more effectively.

Four Ways PR Your Path to the RIGHT Way!

Target Market

New and used car purchasers aged 50+ represent the ideal consumer for MyCarIsWorthless.com. These consumers represent both the largest overall market of car buyers (62%) and those with the highest average disposable income levels.

Key Messages

Action “Get CASH after your CRASH!!!”

Relationship “A secure way to protect the value of your car”

Organized “Don’t let someone else’s mistake cost you money”

Logical “Recoup your value within 60 days; insurance covers the repairs but not the diminished value”

Strategies

•  Utilize spokespersons (Viraf Baliwalla / John Oxendine) to create credibility for the plan.

•  Leverage media associations to reach the highest number of journalists.

•  Target journalists who reach multiple media touchpoints.

•  Create memorable experiences for dealers, journalists and consumers.

Tactics: North American International Auto Show

The MyCarIsWorthLess.com product launch will take place at the 2015 North American Auto Show in Detroit Michigan on January 12th through 25th. We will activate at the Auto Show with the following elements.

•  VIP Launch Party •  Launch event / Press conference •  Spokesperson interviews •  Promotions booth during the public

show

Tactics: NAIAS Launch Party

Our Activation will begin with a VIP / DEALER / MEDIA launch party on January 17th. This open bar event will be used a social opportunity to meet the journalists who will cover our product in the media and the dealers who we will need to sell our product to the consumer. We will use the party to build awareness and attendance for our product launch event the next day

Tactics: NAIAS Launch Event

Our Launch Event / Press Conference will take place on January 18th. The launch event will be hosted by our spokespersons Viraf Baliwalla & John Oxendine who will formally introduce our product to the marketplace. Both Viraf and John will be available for one on one media interviews following the event. The launch event has been timed to ensure

maximum media reach. Most major car launches will have been completed and

journalists will be looking for new ideas to cover.

Tactics: NAIAS Promotions Booth

The Interactive MyCarIsWorthLess.com promotions booth will be in operation throughout the consumer portion of the North American International Auto Show. The booth will be designed to allow our reps to inform the public about the availability and value of a MyCarIsWorthLess.com membership. We will build a database of interested customers that can be distributed to the select dealerships that sell our products.

Tactics: Auto Shows Booth Plan

MyCarIs

WorthLess.com

Tactics: Auto Shows

We will replicate the fallowing NAIAS elements for use at the auto shows listed on the next slide. • VIP Launch Party • Spokesperson interviews • Promotions booth during the public show

Tactics: Auto Shows

•  The Canadian International Auto Show (Feb 13–22) •  Vancouver International Auto Show (March 24–29) •  New York International Auto Show (Apr 3-12) •  Seattle Auto Show (Oct 15-19) •  Tampa Bay Auto Show (Nov 14-16) •  Los Angeles Auto Show (Nov 21-30)

Tactics: Zoomer Shows

Now entering its sixth successful year, the ZoomerShow is Canada’s largest consumer show and lifestyle expo for men and women 45+.

Tactics: US Print Media

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Jenna Fryer – Logical (Associated Press) Jessica Anderson – Relationship (Kiplinger’s) Kirk Bell – Organized (Chicago Tribune / NY Daily News) Jim Mccraw – Relationship (Nytimes & 4 others)

Tactics: U.S. Broadcast Media

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Our Spokespersons will be available for live and recorded interviews and profile segments. Jean Chatzky – Logical (Money Matters, NBC Today Show) Michael Corn- Action (Good Morning America) Don Nash- Organized (Today Show) Melissa Francis - Organized (Fox Business Money)

Tactics: U.S. Online

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Steve Siler - Action (Car & Driver, Siler Road) Alex Nishimoto - Relationship (MotorTrend) Jonathan Ramsey - Action (Autoblog) David Thomas - Logical (Cars.com)

Tactics: Canada Print Media

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Denis Duquet – Action (Canadian Press) Dianne Nice – Relationship (Globe and Mail) Jim Henry– Organized (Freelance) Alan Shanoff– Action (Toronto Star)

Tactics: Canada Broadcast

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Our Spokespersons will be available for live and recorded interviews and profile segments. Zach Spensor – Logical (Global TV / BC, Driving TV, Driving With Zack Radio) Jim Kenzie – Action (TSN, Motoring TV, Wheels.ca, Star) Mohammed Bouchama – Relationship (CP24, Corus Radio) Matt Galloway – Logical (CBC Toronto)

Tactics: Canada Online

Utilizing the Four Ways System we will effectively engage the following journalists to cover the MyCarIsWorthLess.com membership plan. Dan Heyman – Organized (autofocus.ca) Leslie Wimbush – Logical (driving.ca) Peter Bleakney – Organized (wheels.ca) Michael Clark – Relationship (autofocus.ca)

Tactics: Distribution & Reporting We will take advantage of traditional and new new media distribution and media monitoring services provided by: Bloomberg Business News Canada News Wire BusinessWire Reuters MeltWater

Seasonality Seasonal  Engagement  Calendar  

Item   Date  Launch Event January Auto Show Activations January to April Vancouver Zoomer Show March Ottawa Zoomer Show April Short Lead Press Coverage January to March Long Lead Press Coverage May to July Fall Auto Shows October to November Toronto Zoomer Show October

Budget MyCarIsWorthLess.com  PR  Budget  

Item   Budget  Events   $672,477.00  Wire  Services  /  Media  Monitoring   $61,360.00  AD&M   $48,126.15  CD&E   $83,304.45  

Total  Budget   $865,267.60  

Reporting

Each Wednesday Four Ways PR will deliver a report outlining the following metrics: Earned media impressions Trade show engagements Social media activity On the ground feedback from consumers

THANK YOU!

MEDIA ADVISORY

January 16th 2014

MyCarIsWorthLess.com TO INTRODUCE A SECURE WAY TO PROTECT THE VALUE OF YOUR CAR AT NORTH AMERICAN INTERNATIONAL AUTO SHOW

WHO: MyCarIsWorthLess.com

WHAT: Launch of a secure way for consumers to protect the value of their car.

WHEN: Tomorrow - Saturday January 17th: 2pm to 3:30pm

WHERE: COBO Hall Salon D – North American International Auto Show

Everyday North American’s experience the diminished value of their automobile through not at fault accidents. Join us tomorrow as we introduce a secure new way to protect the value of your car.

A live webcast of the event will also be available at www.mycarisworthless.com/webcast/

Contacts:

Jon Chaters jchaters@4waysPR.ca (416) 996-7978 Four Way Public Relations

Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202

Office: (416) 867-1234 Fax: (416) 867-3553

MyCarIsWorthLess.com Join us as we celebrate the

impending launch of of our new program.

Friday January 16th 9pm COBO Hall – Salon D

North American International Autoshow

Jenna Fryer (Associated Press) - Personality Type: Action To:Jenna Fryer From: Subject: Get CASH for your CRASH Hello Jenna MyCarIsWorthLess.com gets you cash after your crash. For those unplanned moments when out of no where you’re car is hit, going through insurance for the damage is stressful enough; losing value on your car is just another kick-in-the-gut when you’re already down. Recoup the diminished value on your vehicle quickly and easily without the unwanted stress. We will be launching this product to dealerships starting at the North American International Auto Show in Detroit, The Canadian International Auto Show & the New York International Auto Show. Your readers will be able to start requesting this product from their local dealerships immediately following the Detroit Auto Show. Should you have any questions about this product, please feel free to reach out to me. Thank you,

To: Henry Payne From: Subject: Recoup your value within 60 days; insurance covers the repairs but not the diminished value Hello Henry It’s simple really. When you purchase a vehicle from a dealership you need insurance to drive your car off the lot. What you aren’t covered for is the diminished value of your vehicle once it’s been hit. Insurance companies will cover the cost of repairs but the diminished value, well that’s up to you to take to court. Only 1% of people will actually go through with the process due to the time and eventual cost of going to court. For a 1 time fee of $1800 at time of purchase of your vehicle (New or used), you are covered for 5 years for up to $5000 in value. Get the money back in 60 days vs who knows how many days after dealing with insurance and the courts with no guarantee. We will be launching this product to dealerships starting at the North American International Auto Show Jan 17, 2015, The Canadian International Auto Show Feb 13-22, 2015, Vancouver International Auto Show Mar 24-29, 2015 the New York Auto Show Apr 3-12, 2015. Your readers will be able to start requesting this product from their local dealerships immediately following the North American International Auto Show. Should you have any questions about this product, please feel free to reach out to me. Thank you,

Example of Tweets: Steve Siler (Action-way personality):

We have the scoop for you! @mycarisworthless is an ingenious way to get cash for your crash! I look forward to sending you an email explaining this new & exciting product!

Alex Nishimoto (Relationship-way personality):

Hi Alex! @mycarisworthless is a secure way to protect the value of your car. I look forward to sending you an email explaining this safe product.

Example of Email: Hello Steve / Alex, Car accidents are not fun. In fact, they can cost you a lot of money. This is where MyCarIsWorthLess.com comes in. MyCarIsWorthLess.com is the first company of its kind to offer a diminished value protection plan. With a simple online calculation of the diminished value, it allows clients to recoup money for diminished value on a non-fault car accident. The protection plan is sold as a prepaid membership based service through auto dealerships. The best part is that we do all the work for the client with money back guaranteed in 60 days or less! A diminished value product has successfully launched in three states in the USA – Georgia, Alabama and North Carolina and MyCarIsWorthLess.com is now looking forward to expanding this product nationally. As a journalist focusing on automotive and consumer news, this type of service is an asset to your audience and makes for a great topic to cover. For more information concerning this protection plan, please visit www.mycarisworthless.com or contact me at 416-569-1857. Media Contact Rasha Cheaib Media Relations Officer 416-569-1857 rasha@mycarisworthless.com

Journalist #1: Michael Corn Good Morning America, Executive producer E-Pitch: SUBJECT: The first and only non-insurance way to get cash for your crash Hello Michael, We caught your segment on prepping your car for the winter season the other day and given the huge recent snowfall it came in very handy! It shouldn’t surprise you that 80% of all auto collisions occur in the winter but it might surprise you that in most states, the lost value from your collision is not covered by your insurance. In fact, to recuperate any of this loss, you need to spend your time and money in and out of courtrooms. Until now. MyCarIsWorthLess.com is the first non-insurance, organization that returns your losses to you, up to $5000, within 60 days of your collision! MyCarIsWorthLess.com is the only way to recover your losses and to avoid lengthy court dates. I thought a story on how to recover your losses in this icy, accident prone winter would be of interest to you and your audience. I’d be happy to arrange an interview with our resident expert and founder, Viraf Baliwalla. I’ve also attached a press release. Please let me know if you have any questions or require any additional information. Cheers, Alex Cioppa Journalist #2: Jean Chatzky SUBJECT: Recoup your losses and don’t pay for someone else’s mistake with MyCarIsWorthLess.com Hello Jean, You might already know that in most states, when you’re in a car collision, insurance will cover the damages but it won’t help you recover your car’s lost value. Even if insurance will help you recoup your losses, or if you take your case to court, it won’t happen quickly without a guarantee of money returned! It takes time, money and effort. No matter what, you lose. MyCarIsWorthLess.com is the first of its kind. This non-insurance organization is a membership that guarantees you up to $5000 to recoup your losses in a collision, within 60 days! A story on how MyCarIsWorthLess.com is a great, financially sound add-on that helps delivers high return on investment might be of interest to you and your readers. I’ve attached a press release, fact sheet and backgrounder and I’d be happy to arrange an interview with our founder and resident expert, Viraf Baliwalla. Let me know if you need any additional info or if you have any questions. Thanks, Alex

Email  pitch  to  Alan  Shanoff  at  the  Toronto  Star  (Action)  

 Re:  Get  CASH  after  your  CRASH!  

Good  Morning  Mr  Shanoff,  

Each  year  Canadians  lose  $1.2  Billion  in  diminished  value  of  their  vehicle  from  being  involved  in  a  ‘no  fault  of  their  own’  type  of  accident.  Few  consumers  realize  that  although  insurance  covers  the  cost  of  the  repairs,  their  vehicle  is  still  valued  less  as  a  result  of  the  accident.    In  the  past,  compensation  was  potentially  received  after  the  expense  of  hiring  lawyers  and  lengthy  legal  proceedings.  

MyCarisWorthLess.com  takes  the  stress  away  from  consumers  by  recuperating  the  diminished  value  on  behalf  of  the  consumer.  This  new  product  pays  consumers  the  diminished  value  within  60  days  of  accident,  stress  free.    Sold  at  point  of  vehicle  purchase,  and  good  for  five  years,  our  product  gets  consumers  their  money  back  into  their  wallets,  quickly.  

Mr  Shanoff,  this  product  is  coming  to  market  during  our  launch  at  the  NAIAS  in  January  17th,  2015.    We  see  you  as  a  journalist  who  would  like  to  keep  consumers  appraised  of  new  auto  industry  products  through  your  news  articles.      

I  will  follow  up  with  you  by  phone  tomorrow,  to  ensure  all  questions  are  answered.  

Kind  Regards  

Deborah  Goss  

FourWaysPR.com  dgoss@FourWaysPR.com  Mobile  647-­‐302-­‐9618  Office  905-­‐271-­‐6806        

 

 

 

 

 

 

 

Email  pitch  to  Dianne  Nice  at  the  Globe  and  Mail  (Relationship)  

     

Email  heading:  A  secure  way  to  protect  the  value  of  your  car  

 

Hi  Dianne,  

I  would  like  to  introduce  myself  as  one  of  a  team  of  seven  at  Four  Ways  PR  who  are  working  with  our  client  MyCarisWorthLess.com  to  launch  a  new  product  that  will  be  released  at  the  NAIAS  in  Detroit  on  January  17th,  2015.    

We  have  discovered  that  few  consumers  realize  how  their  finances  are  impacted  until  they  are  involved  in  a  ‘no  fault  of  their  own’  type  of  accident.    Each  year  Canadians  lose  $1.2  Billion  in  ‘diminished  value’.  

While  the  comfort  of  Insurance  takes  care  of  the  repairs  to  our  vehicles  after  an  accident,  even  when  the  repairs  are  complete,  we  are  still  out  of  pocket.  We  generally  discover  that  our  vehicle  is  worth  less  than  a  comparable  vehicle  that  is  accident  free.      

There  is  a  currently  a  method  of  recuperating  your  diminished  value,  however,  this  involves  hiring  a  lawyer,  court  costs  and  the  stress  of  taking  the  guilty  party  through  the  system.  MyCarisWorthLess.com  takes  the  stress  out  of  recuperating  your  diminished  value  by  offering  a  protection  plan  purchased  at  point  of  vehicle  purchase,  good  for  five  years,  and  giving  consumers  extra  peace  of  mind.    This  product  supplies  restitution  in  lost  value  within  60  days,  without  the  hassle  of  going  to  legal  and  putting  your  hard  earned  money  back  into  your  pocket.  

Dianne,  we  have  spent  some  time  researching  previous  articles  written  by  you  and  feel  that  your  community  approach  to  informing  consumers  about  finances  would  be  most  helpful  for  consumers  on  this  new  product.  

I  would  like  to  follow  up  with  a  phone  call  tomorrow  to  discuss  the  product  further  and  respond  to  any  questions  you  may  have.  

I  look  forward  to  speaking  with  you.  

Kind  Regards  

Deborah  Goss  

FourWaysPR.com  dgoss@FourWaysPR.com  Mobile  647-­‐302-­‐9618  Office  905-­‐271-­‐6806  

 Phone Pitch:    [General Script]    Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a potential story/feature for your show – are you familiar with us?    Well let me give you a brief explanation of who we are and what we do. MyCarIsWorthLess.com is an online protection plan sold through auto dealerships for vehicle owners to recoup money for diminished value on a no-fault car accident. Through a simple calculation, the damage repairs are totaled and instead of going through a long court process to claim fees, our services do the work for the customer and gets the money back in up to 60 days.    This product, being the first of its kind available to a large consumer market, would be great to feature on your show. Viraf Baliwalla, who developed MyCarIsWorthLess.com is doing interviews this month and we’d love to have him speak with you about this on __(show name)__. May I give you my contact information to arrange this?      Example  [Modified Script – Relationship Personality]    To: Mohamed Bouchama, AutoShop [TV]    Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how are you today?    …great, thanks! I’m familiar with your show AutoShop and I’m calling with a story/product feature idea, are you familiar with us?    MyCarIsWorthLess.com is a brand new service for car owners and new car buyers. What it is, is a diminished value protection plan sold through dealerships to new car buyers. The way it works is, with a simple online calculation of the diminished value, it allows customers to recoup money for diminished value on a no-fault car accident. The best part is that it’s no hassle for the customer because the whole complicated process is taken care of by us, with money back guarantee in 60 days or less. We want to make it really easy but secure and hassle-free for car-owners. It’s sold just like any add-on feature, such as rust protection or Sirius radio.    As the first product of it’s kind, this is really valuable information for your audience and a great topic for the show. I’d love to arrange for an interview on Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a moment to further discuss this?      

E-Pitch:    Example 1  [Modified for Logical Personality]    To: MattGalloway, CBC’s Metro Morning    Subject: [Story Idea] Car owners can now recoup diminished value with new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt Galloway]    Hello Matt and Metro Morning,    On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a potential national consumer news story for Metro Morning. Please consider the following:    MyCarIsWorthLess.com, a consumer helpline and online diminished value calculator, is launching a new service called the Diminished Value Protection Plan across Canada and the U.S.    The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident.    Founder and serial entrepreneur Viraf Baliwalla has successfully launched the service in Regina and is now looking forward to its national launch.    As a reporter focusing on national and consumer news, this would be a great story for your show, and a great product to feature with the auto industry approaching its peak buying season.    To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com.    Media Contact  Michelle Ronchin  Four Ways PR | Media Relations Officer  647-818-9758  michelle@fourwayspr.com            

Example 2:  [Modified for Action Personality]    To: Jim Kenzie, Kenzie’s Corner [TV]    Subject: [Story Idea] Car owners can get cash from a crash – new service set to launch from ‘MyCarIsWorthLess.com’    Hi Jim,    I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with news of a new service for car owners set to launch in Canada and the U.S. – the Diminished Value Protection Plan is the first of its kind and after its highly successful Regina launch, it’s only a matter of time before nation-wide consumers get their hands on it.    Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star.    MyCarIsWorthLess.com is not only a consumer helpline and online diminished value calculator, but also a protection plan soon to be available to the consumer market.    The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident.    This type of service is very valuable to your audience and makes a highly engaging topic to cover.    To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com.    Media Contact  Michelle Ronchin  Four Ways PR | Media Relations Officer  647-818-9758  michelle@fourwayspr.com        

 Phone Pitch:    [General Script]    Hi _____, my name is Michelle, I’m calling from MyCarIsWorthLess.com with a potential story/feature for your show – are you familiar with us?    Well let me give you a brief explanation of who we are and what we do. MyCarIsWorthLess.com is an online protection plan sold through auto dealerships for vehicle owners to recoup money for diminished value on a no-fault car accident. Through a simple calculation, the damage repairs are totaled and instead of going through a long court process to claim fees, our services do the work for the customer and gets the money back in up to 60 days.    This product, being the first of its kind available to a large consumer market, would be great to feature on your show. Viraf Baliwalla, who developed MyCarIsWorthLess.com is doing interviews this month and we’d love to have him speak with you about this on __(show name)__. May I give you my contact information to arrange this?      Example  [Modified Script – Relationship Personality]    To: Mohamed Bouchama, AutoShop [TV]    Hi Mohamed, my name is Michelle, I’m calling from MyCarIsWorthLess.com, how are you today?    …great, thanks! I’m familiar with your show AutoShop and I’m calling with a story/product feature idea, are you familiar with us?    MyCarIsWorthLess.com is a brand new service for car owners and new car buyers. What it is, is a diminished value protection plan sold through dealerships to new car buyers. The way it works is, with a simple online calculation of the diminished value, it allows customers to recoup money for diminished value on a no-fault car accident. The best part is that it’s no hassle for the customer because the whole complicated process is taken care of by us, with money back guarantee in 60 days or less. We want to make it really easy but secure and hassle-free for car-owners. It’s sold just like any add-on feature, such as rust protection or Sirius radio.    As the first product of it’s kind, this is really valuable information for your audience and a great topic for the show. I’d love to arrange for an interview on Auto Shop with MyCarIsWorthLess.com developer Viraf Baliwalla. Do you have a moment to further discuss this?      

E-Pitch:    Example 1  [Modified for Logical Personality]    To: MattGalloway, CBC’s Metro Morning    Subject: [Story Idea] Car owners can now recoup diminished value with new service set to launch from ‘MyCarIsWorthLess.com’ [ATTN: Matt Galloway]    Hello Matt and Metro Morning,    On behalf of Viraf Baliwalla and MyCarIsWorthLess.com, I am writing with a potential national consumer news story for Metro Morning. Please consider the following:    MyCarIsWorthLess.com, a consumer helpline and online diminished value calculator, is launching a new service called the Diminished Value Protection Plan across Canada and the U.S.    The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident.    Founder and serial entrepreneur Viraf Baliwalla has successfully launched the service in Regina and is now looking forward to its national launch.    As a reporter focusing on national and consumer news, this would be a great story for your show, and a great product to feature with the auto industry approaching its peak buying season.    To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com.    Media Contact  Michelle Ronchin  Four Ways PR | Media Relations Officer  647-818-9758  michelle@fourwayspr.com            

Example 2:  [Modified for Action Personality]    To: Jim Kenzie, Kenzie’s Corner [TV]    Subject: [Story Idea] Car owners can get cash from a crash – new service set to launch from ‘MyCarIsWorthLess.com’    Hi Jim,    I’m contacting you on behalf of Viraf Baliwalla and MyCarIsWorthLess.com with news of a new service for car owners set to launch in Canada and the U.S. – the Diminished Value Protection Plan is the first of its kind and after its highly successful Regina launch, it’s only a matter of time before nation-wide consumers get their hands on it.    Here is an inside scoop on MyCarIsWorthLess.com and I’d love for you to be one of the first to feature it on Kenzie’s Korner and in your section in the Toronto Star.    MyCarIsWorthLess.com is not only a consumer helpline and online diminished value calculator, but also a protection plan soon to be available to the consumer market.    The protection plan is sold as a prepaid membership based service through auto dealerships, alongside other standard add-ons (rust protection, etc.). It allows members to recoup their diminished value after an auto accident.    This type of service is very valuable to your audience and makes a highly engaging topic to cover.    To discuss interview times with Viraf, please contact me at 647-818-9758. For more information, visit www.mycarisworthless.com.    Media Contact  Michelle Ronchin  Four Ways PR | Media Relations Officer  647-818-9758  michelle@fourwayspr.com        

Automotive Journalist Priority List

PRINT JOURNALISTS

CANADA

U.S. NAME PUBLICATION TYPE NAME PUBLICATION TYPE

Dianne Nice Globe and Mail Relationship Jenna Fryer Associated Press Logical

Alan Shanoff

Toronto Star Action Jessica Anderson

Kiplinger’s Relationship

Denis Duquet Canadian Press Action Kirk Bell Chicago Tribune /

NY Daily News Organized

Jim Henry Freelance Organized/ Logical

Jim Mccraw NY Times & 4 Others

Relationship

ONLINE / WEB JOURNALISTS

CANADA

U.S.

NAME SITE TYPE NAME SITE TYPE Dan Heyman Autofocus.ca Organized Steve Siler Silerroad

Productions Action

Lesley Wimbush Driving.ca Logical Alex

Nishimoto motortrend.com Relationship

Peter Bleakney

Wheels.ca Organized Jonathan Ramsey Autoblog.com Action

Michael Clark Autofocus.ca Relationship David Thomas Cars.com Logical

BROADCAST JOURNALISTS

CANADA

U.S. NAME SHOW TYPE NAME SHOW TYPE

Zack Spencer

Driving Television [Global TV], Driving with Sack spencer [Radio]

Logical

Jean Chatzky Money Matters [Retirement Living], NBC Today Show

Logical/ Organized

Jim Kenzie Motoring TV [TSN], Action Michael Corn Good Morning

America Action

Mohamed Bouchama

Auto Shop [CP24] Relationship Don Nash Today Show Organized

Matt Galloway Metro Morning [CBC Radio] Logical Melissa

Francis Fox Business Money

Organized

FOR IMMEDIATE RELEASE

MyCarIsWorthLess.com ANNOUNCES EXCLUSIVE PROTECTION FOR YOUR CAR IN A NOT AT FAULT ACCIDENT AT THE NORTH AMERICAN

INTERNATINAL AUTOSHOW Detroit, January 17, 2015 Many North Americans are not unaware that insurance companies, in case of a not at fault accident, only cover the repairs but not the diminished value. In order to remediate to this situation, MyCarIsWorthLess.com is proud to announce an exclusive protection plan to recoup the value of their vehicle within 60 days in a not-at-fault accident. MyCarIsWorthLess.com today introduced a secure way to protect the value of your car across Canada. “Being involved in a car accident is never a fun experience. In fact, several Canadians have to pay up to the value of the damages of their car without receiving any form of compensation, although they weren’t at fault.” – Viraf Baliwalla, Serial Entrepreneur Every year, North Americans lose over $1.2 billion in diminished value through not-at-fault accidents. Many families end up absorbing the cost. With that in mind, MyCarIsWorthLess.com offers this exclusive protection plan. It is designed to recoup the diminished value of your car from the at-fault party up to a value of $5,000. About MyCarIsWorthLess.com MyCarIsWorthLess.com is the first company in Canada offering a diminished value protection plan. It is available through a prepaid membership based service. It will also be offer in a near future via authorized auto dealers. This diminished value is also available in three states in the USA – Alabama, Georgia and North Carolina.

MyCarIsWorthLess.com will uphold its promise to recoup the value of the car in a not-at-fault accident up to $5,000 within 60 days. This will avoid the entire possible outcome from costly legal implications. MyCarIsWorthLess.com is the easiest and fastest way to get your compensation after an accident. Contact For all media inquiries including request for interviews with Viraf Baliwalla, please contact Sebastien Dorelas, Media Relations Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202 Office: (416) 867-1234 Fax: (416) 867-3553

Four Ways PR 3199 Lakeshore boulevard west, Building F, Room 202

Office: (416) 867-1234 Fax: (416) 867-3553