PRCA National Conference 2014: Tony Langham presentation
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Transcript of PRCA National Conference 2014: Tony Langham presentation
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#ReputationMatters
Objectives
Stimulate debate
Intellectual content
Encourage conversation
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http://www.slideshare.net/Mattcartmell/220714-toolkit-the-economics-of-reputation-37538296?ref=http://
www.prca.org.uk/default.asp?pid=2095
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What is reputation?
Why has reputation become a critical issue?
How does reputation create value?
How can reputation be measured?
How is reputation created?
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SHEILA MITCHELL, Marketing Director, Public Health England
NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank
GEORGE PASCOE-WATSON, Partner Portland
CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications
ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority
SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever
AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva
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George Pascoe-WatsonPartnerPortland
Amanda MackenzieChief Marketing and Communications OfficerAviva
Zitah McMillanDirector of Communications and International Financial Conduct Authority
What is reputation to you? Why has reputation become a critical issue?
How is reputation created?
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“The communications professionals view”
“The public’s view”
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PR Council
IOD Scotland
Lansons
Social Media
Your organisation?
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