PRBT is a Caller Ring Back

Personal Ring Back Tone (PRBT)

PRBT (RBT) is a Caller Ring back Tones service for BSNL Subscribers


Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call is answered. RBTs can be modified as per user preferences, and can be personalized for individual callers

PRBT application provides just that! Backed by secure and scalable technology, vast repository of songs, live audio and monthly updates, operators are assured of customer satisfaction and market dominance.

The main features of PRBTs are

Flexibility----

Supports multiple carrier technologies including GSM, CDMA, and Landlines

Enables users to access features to customize via different interaction modes including Voice-DTMF, WAP, and SMS

Supports both Pre-paid and Post-paid mobile phone users

Provides multilingual support across all interaction modes: With multilingual support, users

Personal Ring Back Tone (PRBT)can browse content in different languages-English, Tamil, or Hindi

One Touch PRBT: Love the tone, make it your Own, press ‘ * & 9’

By Pressing * & 9 while hearing a Dialer Tune of other subscriber

When a caller listens to Called party’s PRBT and likes the song, they can simply set it as their own PRBT by just clicking the Star ‘*&9’ key.

One Touch PRBT is an innovative market solution to capitalize the opportunity in the market with just one press of a button!

Prior to the launch of One Touch PRBT, a subscriber had to spend a lot of time, energy & money to navigate and discover the song of their choice to be set as their PRBT. The introduction of innovative product made it extremely simple for consumers to select their song. Now the subscriber can own the PRBT tune with just one press of one button

Love the Music – Make it your own Press Star‘*&9’

Benefits – delighted customers, operators, & content providers

The feature has significantly contributed to all the key stake holders in the mobile Value Added Services (MVAS) eco-system

Personal Ring Back Tone (PRBT)1. Consumers obtained instant gratification - Delighted on being able to easily & quickly set the song they

like as PRBT or activate PRBT at a click of a single key, whenever they want.

2. A significant increase in number of net addition per month of RBT subscriber.

3. High Penetration results from the “viral” effect that the service creates. Each customer who subscribes to PRBT acts as a catalyst in encouraging others to take up the service. We’ve observed that while one user browses and selects a song as their PRBT, several others opt to set their PRBT via the One Touch PRBT feature, their circle of friends’ copy the settings and it cascades through the social network.

4. The shelf-life for mobile music has increased. With the viral nature of One Touch PRBT, even songs not available for preview on operator portals are still being downloaded and set as PRBT.

Customizability

Allows users to play PRBT at a specified date or time

Supports SMS activation of pre-defined RBT especially when the user is not available over the phone: For example, the user can send an SMS to the system stating "PRBT Meeting 1 hour"; this is announced as "The user is in a meeting" to the callers for an hour

Allows for multiple PRBTs that can be customized to identify different caller groups

Allows users to copy each other's PRBT settings. All they have to do is enter their mobile number to copy the PRBT settings like song played, etc.

Supports live streaming of sports, events, besides providing event updates and scores of various sports, etc

Supports a group of PRBTs in a shuffle mode so as to play different songs to every consecutive incoming call


A User can change songs with following channels

Select song on outbound Call

Select song on outbound Call

SMS DT <BTCODE>

To 56700

SMS DT <BTCODE>

To 56700

WAP SITE

WAP SITE

*&9 to COPY

*&9 to COPY

Call Customer

care

Call Customer

care

SONG CHANGE OPTION

SONG CHANGE OPTION

Call 56700Call 56700


User can have when a new song is selected user can • Single Song in the profile • Add the song in existing List

• Multiple Songs in the profile • Replace old Song

SMS Song Search

•User sends a SMS with a few keywords like the name of the movie or certain words in the song.

•The search results are sent to the user and the user has the option to reply either with the song number or MORE.

•If the user selects a song number, the selected song is set as the CRBT.

•If MORE is selected, then more results are sent to the user based on the initial keywords that the user had sent.

•The user is charged Rs 10 for this entire process of requesting a song and downloading it.

•Once downloaded, Regular monthly subscription charges apply.


Call 56700

Users can dial 56700 System will check if the caller is a Subscriber to Dialer Tunes. If not, it will ask for confirmation to subscribe to the service.•Once confirmed, the charges would be deducted from the account

•User can then browse through the songs list and select any song.•If no song is selected, default song will be set as Dialer Tune

Personal Ring Back Tone (PRBT)SMS to 56799

•Each Dialer Tune will have a code called BT Code.•Users can send SMS –SUB to 56799•Users can also search for Dialer Tunes by sending the song name to 56799SMS to 56799

Charges: Subscribers have to pay Rs 25/-Per month for this service for a duration of 30 days.Song Charges: Users can change songs any time during the service. Rs 12 are charged for per song change which is valid for 30 days

PRBT is a Caller Ring Back

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