Prato, 13th march 2013 - plustex.eu · Prato, 13th march 2013 Project Philosophy General Objective...
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Prato, 13th march 2013
Transcript of Prato, 13th march 2013 - plustex.eu · Prato, 13th march 2013 Project Philosophy General Objective...
Prato, 13th march 2013
Prato, 13th march 2013
Project Philosophy Project Philosophy
General Objective
To communicate the areas involved as business fields for traditions, creativity and skills, ideal meeting point for emerging designers and innovative companies
Specific Objectives
�Innovation (styles and materials)
�Internationalization
�Contamination between sectors
�New uses of materials
It’s a laboratory of ideas aimed at collaboration between companies in different sectors that are committed in
areas other than their own to produce innovative objects in materials and design.
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Project PhilosophyProject Philosophy
Once i went to a socking factory to ask if they could
realize a lamp for me.
We do not create lamp, they answered.
And i said: you see you will do it
(Bruno Munari – artist and designer - 1962)
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Rethinking the product is…Rethinking the product is…
� INNOVATION
Companies use their
specific expertise to study together with other companies the application of their production for new uses and new business
� INTERNATIONALIZATION
Companies involved prepare
themselves to debut on the international market with training courses on selected market and how to gain access to it
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How it worksHow it works
1. The companies are selected by a group of designers and marketing experts…
2. working groups are created and companies are selected to be involved…
3. … to create prototypes …
4. … and targeted promotion
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A team of young designersA team of young designers
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Green hill & Sutil (2012)Green hill & Sutil (2012)
•CB Studio(interior design)
•Layup(carbon)
•Limonta Sport
Technology
(grass carpet)
•TN
(steel)
•Bertozzi Felice(marble)
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Peacock (2012)Peacock (2012)
•TN(ferro battuto)
•Domus impianti
(automation)
•Freak Out!(Design)
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Eco “E” Trolley (2010)Eco “E” Trolley (2010)
Cristiano SpagnesiCarpentry
Sunrise EnergiaEnergy
Il Gatto e la VolpeArtistic decoration
Line for stageTools for shows
Poggini LucaCarpentry
Furpile IdeaTextile
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Past editions/ HONG KONG Past editions/ HONG KONG 20082008
Innocenter
16 October/ 3 November, 2008
� Created Prototypes : 18
� Companies involved: 24
� More than 1000 visitors
In 2008 “Rethinking the product”
was also a contest for young designer of Hong Kong.
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Past editions/ TOKYO 2009Past editions/ TOKYO 2009
Design Interior Festival
11-13 November, 2009
� Created Prototypes : 18
� Companies involved : 34
� About 500 contacts
The event has been added to the
“Italy in Japan” agenda
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Past editions / MOSCA 2010Past editions / MOSCA 2010
Moscow International Salon
INTERIOR SHOW ISIS
25-28 November 2010
� Created Prototypes : 13
� Companies involved : 24
� About 500 contacts
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Past editions / LONDRA 2011Past editions / LONDRA 2011
100% Design
Earls Court
September 2011
� Created Prototypes : 45
� Companies involved : 37
� About 600 contacts
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Past editions / LONDRA 2012Past editions / LONDRA 2012
100% Design
Earls Court
September 2012
� Created Prototypes : 47
� Companies involved : 60
� About 800 contacts
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Winner EEA 2011Winner EEA 2011
� Category “Supporting the
Internationalization of business”
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Final Summary
� Companies : 179
� Prototypes : 141
� Editions : 5
� Sectors involved: 6Forniture, Home textiles, fashion, interior design, kitchenware, electonics…
� Incoming : 3
New business relationships
between companies
New clients in new sectors
Newbusiness opportunities
New image of companies involved
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PartnershipPartnership
Editions 2008-2011
TOSCANA PROMOZIONE
2010 – Camera di
Commercio di Pistoia2011 - Camere di
Commercio di
Pistoia e di Pisa
2012 – Camere di
Commercio di Pistoia, Pisa, Lucca e Terni
2013 – In progress…www.rethinkingtheproduct.it
For further information
