PRASHANT TAK TAK
Transcript of PRASHANT TAK TAK
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INDIRA COLLEGE OF COMMERCE AND SCIENCE
PUNE
A PROJECT REPORT
ON
DEMAND FORCASTING FOR CONSTRUCTION
EQUIPMENT
SUBMITTED TO
UNIVERSITY OF PUNE
IN PARTIAL FULFILLMENT OF
BACHELOR IN BUSINESS MANAGEMENT
(INTERNATIONAL BUSINESS)
SUBMITTED BY
DHARMESH DANGI
2010-2O11
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ACKNOWLEDGEMENT
Words fall insufficient to describe the efforts taken by allthe staff member & colleagues for their encouragement & willing co-
operation for the completion of this project. We would like to place our
sincere gratitude their worthy suggestions & timely co-operation.
Defeat is not when you fall down; it is when you refuse to get up. We
faced many difficulties during our projects tenure, right from the
requirements gathering to implementation. There were times when the
goal looked beyond reach but all difficulties were accepted as challenge.Greater the challenges, greater were the efforts overcomes it.
We cannot retain our self from according heartfelt thanks to our HOD
PROF. Mr. PRASHANT KALSHETTI and ourPROF. Mr. ATUL
FEGADE. He has always been a valuable supports to us during various
stages of the projects. Without his guidance this projects wouldnt have
reached this stage. He aptly can be referred as a synonym for supports &
guidance. We are also thankful to our seniors for their encouragement &willing co-operation.
Last but not the least; we are thankful to our friends for their innovationsuggestions which helped us in completing this project.
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INDEX
Sr. no. PARTICULARS Pg.no.
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CHAPTER 1
INTRODUCTION
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ACE, Action Construction Equipment Limited is the leading mobile crane manufacturing company
in India which has progressed all along to become a professionally managed ISO 9OOI Certified
company. AAction Construction Equipment Limited
Date of Establishment 1995
Revenue 97.6654 ( USD in Millions )
Market Cap 4240.20025 ( Rs. in Millions )
Corporate Address 5th Floor ,T D I Centre,JasolaNew Delhi-110025,Delhi
www.ace-cranes.com
Management Details Chairperson - Vijay Agarwal
MD - Vijay Agarwal
Directors - Amar Singhal, Ashish K Bhatt, G N
Mehra, Girish Narain Mehra, K C Agarwal,
Mona Agarwal, P K Bansal, Sorab Agarwal,
Subhash C Verma, Subhash Chander Verma,
Vijay Agarwal, Vijay Kumar Singh
Business Operation Engineering - Industrial Equipments
Background Action Construction Equipment (ACE) Company
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was promoted by Vijay Agarwal and his wife
Mona Agarwal. It was incorporated on January
13, 1995 as a Private Limited Company and
was converted into a Public Limited Company
on October4, 2005.
Action Construction Equipment Limited is the
leading mobile crane manufacturing company in
India, which has progressed all along to become a
professionally managed IS
Financials Total Income - Rs. 4339.88 Million ( year ending
Mar2010)
Net Profit - Rs. 244.401 Million ( year ending
Mar2010)
Company Secretary Ashish K Bhatt
Bankers
Auditors Rajan Chhabra & Co
The company was formerly known as Action Construction Equipments Limited
and changed its name to Action Construction Equipment Limited in October2005.
Action Construction Equipment Limited was founded in 1995 and is headquartered
in Faridabad, India.
Action Construction Equipment Limited engages in the manufacture and supply of
hydraulic mobile cranes, mobile tower cranes, and material handling and
construction equipment in India.
The company offers hydraulic mobile cranesfor the engineering, construction, and
infrastructure industries for loading, unloading, moving, shifting, and erecting
materials; mobile/fixed tower cranes for civil construction; back hoe and wheeled
loaders for the construction and infrastructure sector for digging, moving, grading,
and loading earth and other loose aggregates.
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Its products also comprise lorry loader cranes to lift and transport loads; forklift
trucks to lift and transport materials; and crawler cranes for use on soft ground for
plant erection and maintenance work or plant renovation.
In addition, the companys products consist of piling rigs for the construction ofbridges, metro rails, and ports; vibratory rollers used to compact loose soil or
asphalt for roads and highway construction; and tractors used for farming,
construction, and industrial purposes. Its products are also used in various sectors,
such as power projects, dams, coal mines, steel industry, railways, cement,
petroleum, defense, chemicals and fertilizer plants, and building construction.
The company was formerly known as Action Construction Equipments Limited
and changed its name to Action Construction Equipment Limited in October2005.
Action Construction Equipment Limited was founded in 1995 and is headquartered
in Faridabad, India.
ACE equipment is being successfully used in many industrial sectors like infrastructure,construction, roads, engineering industry, coal mines, chemical and fertilizer plants, powerstations, ports, heavy project engineering industry, railways, cement industry, oil industry,defence etc. to name a few. ACE range of cranes can be adapted to satisfy a vast range ofpossible applications due to their versatility.
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COMPANY PROFILE : COMPANY
HISTORY
Action Construction Equipment (ACE) Company was promoted by Vijay Agarwal
and his wife Mona Agarwal. It was incorporated on January 13, 1995 as a Private
Limited Company and was converted into a Public Limited Company on October
4, 2005.
Action Construction Equipments Limited was initially promoted by Mr. Vijay
Agarwal, Mrs. Mona Agarwal, Mr. Khem Karan Arora and Mrs. Laj Arora as
subscribers to the Memorandum. Subsequently, Mr. Khem Karan Arora and Mrs.
Laj Arora ceased to be the members of the Company and the shares were
transferred to the current promoters of the Company. The Company commenced its
activities in the year1995 and started manufacturing Hydraulic Mobile Cranes in
1995 under the brand name 'ACE'. Apart from the company has started
manufacturing of mobile tower cranes and loaders subsequently. ACE is the
leading mobile Crane Manufacturing Company in India that has progressed allalong to become a professionally managed ISO 9001 Certified company. The
Company's manufacturing facility is based in Industrial town of Faridabad and now
the company is in the process of setting up of its second manufacturing plant at
Dudhaula (Faridabad) for manufacturing Back Hoe Loaders and Fixed Tower
cranes up to capacity of six tons. ACE equipment is being successfully used in
many industrial sectors like infrastructure, construction, road, engineering industry,
coal mines, chemical and fertilizer plants, power stations, ports, railways, oil
Industry, defence etc. During the year1995-96, the Company has manufactured
110 mobile cranes and for the year2004-05, the company has manufactured 1146
equipment. In September2006, The company is entering the capital market with aninitial public offer of46,00,000 Equity Shares of Rs. 10/-. The company has fixed
the price of Rs. 130/- per Share.
Action Construction Equipment Limited is the leading mobile crane manufacturing
company in India, which has progressed all along to become a professionally
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managed ISO 9OOI Certified company. ACE is promoted by a technocrat, assisted
by a team of experienced managers and engineers.
The company is more than a decade old enterprise and started with manufacturing
of Hydraulic Mobile Cranes of different capacities under the brand name of ACEat industrial township of Faridabad. ACE equipment is being successfully used in
many industrial sectors like infrastructure, construction, roads, engineering
industry, coal mines, chemical and fertilizer plants, power stations, ports, heavy
project engineering industry, railways, cement industry, oil industry, defence etc.
to name a few. ACE range of cranes can be adapted to satisfy a vast range of
possible applications due to their versatility.
ACE products are supported by an all-India sales and service dealers network
located at all the major locations. These outlets are fully equipped to provide
genuine spare parts and services by company trained engineers. These dealershipoutlets are further supported by a dedicated product support division located at
Faridabad and company offices located at Delhi, Mumbai, Chennai, Kolkatta,
Vizag, Raipur, Ranchi and Trichy. It ensures the fastest supply of spare parts and
services, which is unmatched in the industry.
In its endeavor to grow the business and offer quality products, the company has
entered into series of marketing tie-ups with leading foreign companies like
Autogru PM-Italy, Zoomlion-China, Maber-Italy, Tigieffe SRL-Italy, which
facilitate the availability of latest technology and machines from around the world.
ACE equipment is being successfully used in many industrial sectors like
infrastructure, construction, roads, engineering industry, coal mines, chemical and
fertilizer plants, power stations, ports, heavy project engineering industry,
railways, cement industry, oil industry, defence etc. to name a few. ACE range of
cranes can be adapted to satisfy a vast range of possible applications due to their
versatility.
In India ACE has conquered a consolidated presence in it's sector. An efficient
sales and service network and a comprehensive follow up system makes it possibleto provide, all customers with efficient distribution and service assistance that has
the priority of satisfying their real needs.
The policy of responding with speed and expertise has been rewarded over the
years by a constant growth of the company and today ACE is a leading
manufacturer of cranes in the country.
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ACE has always firmly believed in the quality of it's products and product support,
ever since it's inception and this is the secret of our capacity to satisfy customers.
First rate team work and carefully targeted investment in technology and human
resources has made ACE one of the most efficient business in it's sector.ACE has it's central marketing office in New Delhi and workforce employed in the
sections of production, research and development, materials, marketing, after sales
assistance, finance and administration are engaged to take the company to new
horizons of success. This fact and accurate organizational structure allows
customers to promptly receive technical solutions that fully satisfy their
requirements.
ACE has always firmly believed in the quality of it's products and product support,
ever since it's inception and this is the secret of our capacity to satisfy customers.
First rate team work and carefully targeted investment in technology and humanresources has made ACE one of the most efficient business in it's sector.
The company has sold its equipment to most of the leading private and government
sector companies in India such as Reliance Industries Ltd., Mumbai, Punj Lloyd
Limited, New Delhi , ACC Limited, (M.P.) , Cimmco Birla Limited , Shapoorji
Pallonji Co. Ltd., Mumbai, Central Coalfields Ltd., Ranchi , Western Coalfields
Ltd., Nagpur , South Eastern Coalfields Ltd., Bilaspur, Northern Coalfields Ltd.,
Singrauli, S.C.C.L., Kothagudem Colleries , Jyoti Structures Ltd., Nasik, Express
Crane Hiring Co., Baroda, Grasim Industries Limited, Dharwad, Humphreys &Glasgow Consultants Ltd., Mumbai, Steel Products Ltd., New Delhi, etc. Products
of the company are also being exported to U.A.E., Qatar, Sultanate of Oman,
Kuwait, South Africa, Kenya, Nigeria, Mauritius, Sri Lanka, Nepal, Bhutan,
Bangladesh, Singapore and Portugal.
The company has an in-house R&D department, which has been working
consistently for improving and upgrading the existing range of products and
continuously working towards developing new products.
Product Range of the company includes:
y Hydraulic Mobile Pick-n-Move Cranes -- it include 3X, Rhino-60, 90 and
120, 12XW, 15XW,20XW
y Forklift Truck
y Loaders including Front end loaderFEL-75, Backhoe loader
y Tower cranes -- Mobile Tower Crane-2418 and 3625
y Aerial Work Platforms
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y Mast Climbing Platforms / Lifts
y Lorry Loaders / Truck Mounted Cranes
Awards/Achievements
y The company has been awarded with CNBC TV18 Emerging India Award
in the Infrastructure Category for the year2006 sponsored by ICICI Bank
and powered by CRISIL.
y ACE has been certified as an ISO 9001 company by CVI.
y In 2008 the company signed a Memorandum of Understanding with a
Chinese company
KEYEXECUTIVES
S.No Name Designation
1 Vijay Agarwal Chairman
2 Ashish K Bhatt Company Secretary
3 Subhash C Verma Independent Director
4 G N Mehra Independent Director
5 Amar Singhal Independent Director
6 K C Agarwal Independent Director
7 Mona Agarwal Whole Time Director
8 Sorab Agarwal Whole Time Director
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Clientele
Reliance Industries Ltd., MumbaiPunjLloydLimited,NewDelhi
ACC Limited, (M.P.)CimmcoBirlaLimitedShapoorjiPallonjiCo.Ltd.,MumbaiOswalChemicalFertilizersLtd.,NewDelhiGannonDunkerley&Co.Ltd.,CalcuttaKECInternationalLtd.,JaipurGammonIndiaLtd.,MumbaiPSL Holdings, MumbaiAE(I)Ltd.,NewDelhiPrakashIndustries,NewDelhiPetronCivilEngineeringLtd.,MumbaiPetronEngg.ConstnLtd.,MumbaiIndureLimited,NewDelhiDodsal Limited, MumbaiCentralCoalfieldsLtd.,RanchiWesternCoalfieldsLtd.,NagpurSouthEasternCoalfieldsLtd.,BilaspurNorthernCoalfieldsLtd.,SingrauliS.C.C.L.,KothagudemColleries
PunjabStateElectricityBoard,RoparPunjabStateElectricityBoard,PatialaRajasthanStateElectricityBoard,JaipurC.P.R.I.,BhopalCOFMOW,NewDelhiOrdnanceFactory,AmbernathNHPC,FaridabadChennaiPortTrust,ChennaiSouthEasternRailway,BhubaneshwarSouthernRailway,ChennaiU.P.StateBridgeCorporationLtd.,LucknowNTPCLtd.,DadriBurnsStandard,BurnpurDepartmentofIrrigation,RoorkeeMinistryofDefence,NewDelhiDelhiJalBoardP.W.D.,Rishikesh
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HaryanaVidyutPrasanNigamLtd.,PanchkulaMPEB,KorbaMPEB,SarniNepalIrrigationSectorProject,Nepal
IndianOilCorporationLtd.,VadodaraBHEL,CalcuttaandNagpurNALCO,AngulParadipPortTrustNTPC,VindhyachalRichardsonCruddasGujratIndustriesPowerCo.VikramSarabhaiSpaceCentreMangaloreRefineryandPetrochemicalsLtd.HaryanaStateSuppliesandDisposalSouthCentralRailwayIntegralCoachFactory,ChennaiAirportAuthorityofIndia,MumbaiMunicipalCorporation,HyderabadIndianpetrochemicalCorp.Ltd.,NagothaneBridgeandRoof,CalcuttaA.A.I.,ChennaiNTPC,Vizag
GujratElectricityBoard,BarodaNuclearPower,KotaNTPC,RihandDGQAIFFCOBSNLBBMBIISCOECLNumaligarh Refinery
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PRODUCT
Product Name Year MonthSales
Quantity
Sales
Value(Rs.Million)% of STO
Cranes2010 03 2828.00 2947.44 67.32
Tractor2010 03 2562.00 787.90 18.00
Material Handling/Construction
Equipment & Others
2010 03 537.00 535.86 12.24
Excise Duty2010 03 0.00 107.14 2.45
The Industry spans a range of products and
services
Products and spare parts constitute the bulk
of the industry
Services segment is still nascent and presents
good opportunities for growth
The unorganised sector contributes about 15%
by
value, though the majority of players belong
here
Construction & Material Handling Equipment
(2004)
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Source: CII-KPMG Report on Indian
Infrastructure, KPMG
n Products n Spare Parts n Unorganised
Sector
n Services n