Prasanna Kumar 5, Obanikro Estate , Ilupeju , Lagos , Nigeria

Mobile -+234 7082888588 E-Mail: onlyprasannajha@gmail.com

Career ObjectiveA position in Marketing & Product Management with a focus on Project Coordination and Team Leadership in a growth oriented organization.

PROFESSIONAL SYNOPSIS Marketing Professional with close to 8 years of experience in Strategizing , plan-

ning, and executing traditional as well as online marketing programs for brand-ing and prospect generation Products .

Core Competencies include Determining marketing objectives and prepare annual budgets . Planning Marketing activities in conjuction with company’s growth plan and

working strategies to execute the plan . Working experience in field of marketing with various ATL and BTL activities . Experience in Forging and maintaining relationship with online , print and television

media . Good Experience of search Engine Optimization. Master’s Degree in Business Administration (MBA) – Marketing. An effective communicator with excellent interpersonal skills. Independent self-starter with a high comfort level in managing ambiguity._______________________________________________________________________________

CORE COMPETENCIESPlanning & Management Lead the marketing programs for branding and lead generation . Ownership of marketing strategy development and planning for products . Design , planning execution of all marketing program(online and offline) to meet

product awareness goals and development of pipeline for sales team . Marketing Programs team management . Planning & management of annual marketing budget .Brand Management Branded and executed product branding plans at all marketing levels in competi-

tion with other market players . Advertising and PR Campaigns as well as sale events. Analyzing market trends to address business opportunities and issues and to set

the brands annual objectives , strategies , positioning and measure . Analyzing business forecasts, new product plan, and new avenues for expanding

the business base and clientele.Marketing Addressing all queries and requirements to ensure customer satisfaction. Handling marketing communications, customer relationship, Product Launch, In-

ternational Trade fair Activities and Advertising & Promotions to increase the brand visibility.

Handling Events Managements, e.g. Retailers meet to keep them updated about the latest products & ensuring viability in the market.

To work with marketing vendors and designers . Market surveys to define target audience , forecast and budgets .Key Account Management Develop relationships with key decision-makers in target organizations for

business development. Interface with clients & consultant for suggesting the most viable product range

& cultivating relations with them for securing business. ____________________________________________________________________________________

ORGANISATIONAL EXPERIENCE April ’11 till Present with Vansham Intl Co Ltd. Lagos, Nigeria as Marketing Manager. Directed and supervised all activities includes product management , pro-

motions ,product launch , packaging and product campaign n advertising .

Major Achievements Planned and Implemented the program for Marketing of Juice and Snacks .

Presented Marketing initiatives at Customer meetings. New Events and Incentive pro-grams to Promote Brand awareness and increase revenue .

Managed the budget of marketing department Initiated and coordinated advertising campaigns and promotional activities . Prepared the pricing strategy of the product . Implemented Various ATL & BTL activities . Conducted market surveys to define target audience ,constructed , and budgets . Prepared work plan established marketing strategy conducted evaluation and control

via reports .

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Nov’09 to March’11 with Apollo Industries Limited, Vapi as Business Development Manager.

Major Achievements Maintained a high sales volume for the marketing of Bopp Self Adhesive Tapes. Managed and Motivated marketing campaigns like getting newsletter, email

blasts sent to customer . Handled marketing & sales for Bopp self adhesive tapes for the Mumbai Region. Launched trade schemes appropriately to achieve target based volumes. Played a key role in expanding the dealer network. Achieved business plan targets in terms of volume and product mix.

Since June’ 08-Oct’09 with Palm Alloy Steels Pvt Ltd as Business Development Manager.

Major Accomplishments Maintained a high sales volume for marketing of Alloy Steel Casting & Indus -

trial Valves . Designed and Implemented different trade schemes to achieve targets. Achieved business plan targets in terms of volume and product mix. Maintained existing clients. Key accounts handled were RCF, Reliance Industries, Jindal Steel, Hinduja

Group._________________________________________________________________________________ACADEMIC PROJECTS (Under MBA Curriculum)

Title : Market Potential of Roller & Gel Pens. Client : Today’s Writing Instruments Limited, Dadra Duration : 2 months Scope : To evaluate the market share and brand image of Today’s Products

among customers. ____________________________________________________________________________________

ACADEMIC QUALIFICATIONS Master’s Degree in Business Administration (MBA) – Marketing from Pune University

in 2008. B.A.(Economics) – from Banaras Hindu University in 2006._____________________________________________________________________

OTHER MAJOR ACCOLADES Successfully conducted Annual Promotion for the Distributor’s PAN Nigeria for 2011-

12. Various Seminars, Training Workshop for the Sales Team. Successfully handled Distributors meet at different places._____________________________________________________________________

PERSONAL DETAILS Date of Birth : 9th Janauary 1986 Passport Number : G9044905 Valid till : 03/06/2018 Status : Single.