prale-G ppt

7/31/2019 prale-G ppt

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G for Genius

Presented by:-Bhavesh chhajed

Shilpa

Pooja jain

Supriya

Bhavani

Nikhil

Bilal

Viraj


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Introduction1

History2

Objectives3

SWOT ANALYSIS OF PARLE-G4

Biscuits Industries Major Players5

Overview


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Introduction

Many of the Parle products - biscuits or Parle Products has beenIndias largest manufacturer of biscuits and confectionery, for almost

80 years. Makers of the worlds largest selling biscuit, Parle-G, and ahost of other very popular brands, the Parle name symbolizes quality,nutrition and great taste. With a reach spanning even the remotest

villages of India , the company has definitely come a very long waysince its inception.

confectioneries, are market leaders in their category and have wonacclaim at the Monde Selection, since 1977. With a 40% share of thetotal biscuit market and a 15% share of the total confectionary marketin India , Parle has grown to become a multi-million dollar company.While to consumers its a beacon of faith and trust, competitors look

upon Parle as an example of marketing brilliance.


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History

In 1929 a small company by the name of Parle products emergedin British dominated India. The intent was to spread joy and cheer tochildren and adults alike, all over the country with its sweets andcandies.

The company knew that it wouldn't be an easy task, but they

decided to take the brave step. A small factory was set up in thesuburbs of Mumbai, to manufacture sweets and toffees.

Apart from the factories in Mumbai and Bangalore Parle also hasfactories Bahadurgarh in Haryana and Neemrana in Rajasthan, whichare the largest biscuit and confectionary plants in the country.

Additionally, Parle products alohas 7 manufacturing units and 51

manufacturing units on contract.


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Objective

To build successful channel relationships ( vendor to partner )

To assess the critical success factors when selling throughdistributors

To outline terms and conditions for establishing partnerships

To integrate sales and marketing objectives

To create and understand a channel plan

To ensure that products has availability, visibility and freshness


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LOGO

SWOT analysis of Parle-G

6


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Strength of Parle-G Parle-G is the first company in India in confectionary segment.

Parle-G has the largest chain of manufacturing unit.

Parle-G has the largest chain of products.

Parle-G makes its own wrapper for products so they sell their products at

cheaper rate.

Parle-G still has some loyal customers who prefer its products in rural

areas.


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Weakness of parle-G

Parle-G is not paying so much attention on urban market.

Parle-G has not been able to make products according to test of urban area

people.

Parle-G has less delicious and cheap product in comparison to itscompetitor .


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Opportunity of parle-G

Parle-G is not paying so much attention on urban market.

Parle-G has not been able to make products according to test of urban area

people.

Parle-G has less delicious and cheap product in comparison to its

competitor .


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Threat to Parle-G

Throat cut competition with ITC and BRITANIA and other Localproducts in Retail market with respect to sales margin.

Non availability of stock for Rural and Retail market

Carriage problem hinders the distribution, specifically in Rural market.


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Biscuits Industries Major Players

40%

25%

10%

15%

10%

major market share (organised sector)

parle-G Britania sunfeast priyagold other


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About Parle

Established In 1929

1st Brands Parle Glucose and Parle Monaco

Market Leader in many products

Won acclaim at the monde selection since 1970

35% share of the total biscuit market 15% share of the total confectionery market

14 manufacturing units for biscuits & 5 manufacturing units forconfectioneries

Parle has largest such manufacturing units in India

Annual turnover 2000 corers It has provided its products to the mass with the affordable range


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Parle G Target base

Parle-G is consumed by people of all ages, from the rich to the poor

living in cities & in villages.

While some have it forbreakfast,

For others it is a complete wholesome meal.

For some its the best accompaniment for tea,

While for some its a way ofgetting charged whenever they are lowon energy.

Parle company practices mass marketing for parle-G which appeals

to masses. It is a product liked by everyone and does not cater only

to a specific group or part of the whole market. Thus it is mass

production, mass distribution and mass promotion of parle-G for allbuyers.


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Parle G Price Mix.

Parle G has adopted the market penetration strategy i.e. low price

along with capturing of a large market.

Also they focus on providing good quality products at the same time

which means it uses the value pricing method.

The value-for-money positioning helps generate large sales volume

for the productions.

Parle G is available in Rs.2, Rs 4, Rs 10 & Rs 25 packet

Profit margin for distributors is 4% and for retailers is 10-12%

Parle-G maintained its price of Rs 4.00 for the last 12years & has

seen the variation in its sales due to increase in price by mere 50p.


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Parle G Place Mix.

The extensive distribution network, built over the year, is a major

strength for parle products.

Parle G biscuits are available to consumers, even in the most

remote places and in the smallest of village with a population of just

1500.

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail

outlets directly or indirectly. A two hundred strong dedicated field

force services its huge wholesalers & retailers network.

Additionally, there are 31 depots and C&F agents supplying goods

to the wide distribution network.

Factories at strategic location & Establishment of manufacturingunits in rural areas.


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Parle G Competitors.

Competition to parle G is from following players:-

1)Britania

2) Sunfeast


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prale-G ppt

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