Pragmatic Learning Corporate Presentation March 2012

presents

TM

www.pragmaticlearning.in

Outbound Marketing

is FAST

becoming “Irrelevant”

Making a Marketer’s

JOB

Really “Challenging”

TRAI ‘s Do Not Call Registry continues to SWELL

More than 500 TV Channels

. Google Reader

iGoogle

SPAM Filters

STOP Pushing

START Attracting

facebook

Podcasts

YouTube

Customers are looking for you and your products, here

Pragmatic Learning Pvt. Ltd.

Education, Research and Training company with a focus on Web 2.0

and Social Media

Businesses Higher Educational Institutions

Agenda

• Products and Services

– LinkedIn Company Page Services

– LinkedIn Class

– Socially Sales

• Our Team

• Our Web 2.0 Presence & Engagement

• Next Steps

TM

LinkedIn Company Page Services

For a Powerful Business Presence on LinkedIn

Why a LinkedIn Page ?

• Qualified Professionals as Prospects

• Decision-Making Audience

• Real Recommendations for your Products

• Persona Power

LinkedIn – The Community

15, 10%

135, 90%

Members ( in Million )

India Rest of World

Source : LAB42

77% members above age of 25

Average household income > $ 100K USD

LinkedIn – The INDIA Community

2.3%

5.5%

5.2%

4.8% 4.4%

14,234,701 as on 27th February, 2012

Myth - LinkedIn Company Page

It is ONLY about in the

Our Approach – Integrated

Your LinkedIn Company Page

Existing LinkedIn Assets

Existing Web Presence

Key Company Leaders

Approach

The Methodology

Diagnostic Planning Implementation Implementation

As-Is Assessment • Secondary Research • Study Existing Web

2.0 Efforts Questionnaire Design

Objective Setting • Case Studies • Interviews • Record Aspirations &

Commitment • Define Objectives;

detail them • Expectation Statement

Build • LinkedIn Presence • Set-Up Integrated Process

for Updates and Activity • Team – Roles and

Responsibilities • Initial Communication • Training • Create a Program to

Source Content

Ph

ases

Deliverable

3 Weeks 4 Weeks 4 Weeks

Maintain • Post Content

Inhouse Purposeful # Repurposing

• Respond / Acknowledge • Campaigns

Manual • Imagery • Sourcing • Creative Posting • Repurposing • Acknowledgement

# Content – Scope of Pragmatic Learning

Agenda



– LinkedIn Class

– Socially Sales

• Our Team


• Next Steps

TM

LinkedIn Class

LinkedIn Class

Sales Human

Resources

Corporate Functions /

CXO Students

A hands-on Skills Upgradation and Training Program to maximise the professional potential of LinkedIn. "LinkedIn Class“ helps Organisations, Professionals and Students understand the application potential of LinkedIn and use it to achieve professional goals effectively.

LinkedIn Class – Course Structure

Use Case Content and Class Coverage

Establish Professional Reputation

Strong Online Professional

Presence

Outstanding LinkedIn Profile

Managing Connections

Applications : To showcase professional work

Establish Professional Reputation

Build a Reputation

LinkedIn Status Update and User Homepage

LinkedIn Today : Everyday Learning and connecting to cutting-

edge market information

LinkedIn Groups : Understand and Use Groups to engage with

community, participate in industry discussions and follow

thought leaders

LinkedIn Answers : Seek and provide answers

Recruitment : High Quality,

Credible and Cost-Effective

Advanced Candidate Search

Reference Search

LinkedIn Company Pages : Seamless Recruiting Tool

LinkedIn Recruiting Solutions : An Overview

Improve Leads and Maximize

Conversions with LinkedIn

Marketing and Sales

Increase Lead Generation Organically

LinkedIn Polls and Events

LinkedIn Sales Solutions : An Overview

LinkedIn Company Page : The Power of Personas and

Recommendations

LinkedIn Ads

Personal Productivity and Privacy LinkedIn Apps on the Go

Toolbars

Understand and Apply Privacy Settings

Function Specific Sessions

Agenda



– LinkedIn Class

– Socially Sales

• Our Team


• Next Steps

TM

Socially Sales

Socially Sales TM

Increase Sales Generate

Quality Leads

Engage Customers &

Prospects

Optimize Marketing

Costs

A hands-on Skills Upgradation and Training Program in Web 2.0 that helps B2B and B2C Relationship Business Teams leverage Web 2.0 and Social Media, the right way, to Generate Leads, Engage Customers and Grow Sales.

Socially Sales - Course Structure TM

Category Tools Use Case Content and Class Coverage

Introduction Why Web 2.0 and Social Media

for Sales?

Inbound Vs. Outbound Marketing

Google

People want to Buy

Social

Networking

LinkedIn

Presence – Get Found LinkedIn Profile

LinkedIn Recommendations – In and Out for Network and Companies

LinkedIn Status Update

LinkedIn Today

Find and Engage Managing Connections

LinkedIn Groups

Answers

Signal

LinkedIn Company Page

LinkedIn Polls

Personal Productivity and

Privacy

LinkedIn Apps on the Go

Toolbars

Understand and Apply Privacy Settings

Use Premium Sales Solutions LinkedIn Sales Solutions

Google+

Presence – Get Found Understand Google+ interface

Complete Profile

Google+ Stream

Find and Engage Google+ Circles for sharing and tracking interests

Use Google+ searches for cutting-edge information


Privacy

Privacy Settings

Google+ on the Go

Facebook

Presence – Get Found Facebook Profile

Status Update

Facebook Pages and Groups

Find and Engage Use Facebook Groups to Engage Customers and Generate Leads


Privacy

Understand Privacy Settings

Facebook on the Go

Socially Sales - Course Structure TM

Category Tools Use Case Content and Class Coverage

Social

Networking Twitter

Presence – Get Found Twitter Profile and Landing Page

Purposeful Tweets

Build a Following

Find and Engage

Search

Follow

List Building

Build relationships with Media

Hashtags

Demonstrate customer engagement and service

Personal Productivity and Privacy Privacy Settings

Twitter Analytics

Twitter Mobile

Online

Publishing

Blog Online Presence and Thought

Leadership

Maintain a Quality Blog

Integrate with Social Media

Image

Sharing

Presence Understand and Identify Image Sharing Tools

Integrate with Social Media and Tag effectively

What to Publish?

Online Video

with

YouTube

Presence Getting Started with YouTube

Create a Channel

Get your Videos Found

What to Publish?

Location-Based

Services

Location

Sharing

Establish Presence Understand Foursquare, Google Check-Ins, Facebook Check-Ins

Identify most appropriate tool based on prospects and mobile phone availability

Agenda



– LinkedIn Class

– Socially Sales

• Our Team


• Next Steps

TM

Web 2.0 Enthus

TM

Our Sessions

facebook

YouTube


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Next Steps

TM

Pragmatic Learning Corporate Presentation March 2012

Technology

Transcript of Pragmatic Learning Corporate Presentation March 2012