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Using technology to educate, empower and engage: Young Islam Conference –Berlin 2011Berlin 2011
Anja Adler
Social Media Advisor
Stiftung Mercator
Power to the People
• Discussion platform
• Explores “The Role of Islam in Germany”
• 40 young people play the role of DIK participants
• Present a catalogue of recommendations• Present a catalogue of recommendations
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3 Project Phases
• Educate:
Preparation Phase and Seminar to learn about the topic
in January 2011
• Empower:
Simulation and Workshop Weekend to discuss ideas for Simulation and Workshop Weekend to discuss ideas for
recommendation in February 2011
• Engage:
Handing-over of recommendations to Minister of Interior
at DIK meeting in March 2011, continuing project work
to keep alumni in contact
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Technology to educate, engage, and empower
Phase Communication Goals Instruments used
Educate supporting exchange of knowledge, group feeling, „one voice“-policy, establishing central
Facebook group
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establishing central messages by discourse
Engage live coverage to open discussion and engage circles of friends
Facebook fanpage, Twitter#JIK11, Media Group
Empower communicate recommendations and promote support, engage participants to tell their story and continue activism
Online Petition and Voting, Scribd, YouTube Video, Flickr Gallery
Lessons Learned
Facebook Group
• network offered by the
foundation at an early stage kept
group closegroup close
• investing ressources and openess
paid off by good ideas and
feedback
• platform for alumni work
• facilitation and moderation
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Lessons Learned
• no necessity of an own account if
you want to involve the „crowd“
• hashtag #JIK11• hashtag #JIK11
• only makes sense if there are
active Twitter users in your
community
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Lessons Learned
Online Petition and Voting-Tool
• blog as alternative to website
allowed a multimedia approach,
reporting (story-telling) and reporting (story-telling) and
advocacy
• voting-tool served to enable the
participants to become
promoters of their own cause,
involve the community in the
project and to support the
group`s demands
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Thank you for your interest!
More information on the project:
www.stiftung-mercator.de/en/thematic-
clusters/integration/young-islam-conference-berlin-
2011.html2011.html
Also visit:
www.facebook.com/StiftungMercator
And our Newsroom:
www.stiftung-mercator.de/newsroom
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