Practicology 2014 Website Usability Report Highlights
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Joanna Perry Head of Marketing Practicology
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Highlights from the Practicology 2014 Website Usability Report - presented at the WhatUsersDo Retail Breakfast Briefing in October 2014.
Transcript of Practicology 2014 Website Usability Report Highlights
Joanna Perry
Head of Marketing
Practicology
Website Usability Report 2014
Methodology
Each site was evaluated in September 2014 We looked at site performance, the end-to-end
customer journey as well as how customer-centric the fulfilment proposition is
We focused on the UK websites of each retailer and assumed we were a consumer in the UK
The ranking
Don’t forget about your desktop site
Mobile is crucial but more than half of online sales come from desktops still
36% of online retail sales are from mobile or tablet – 6.5% smartphone and 29.5% tablet
52% of traffic is from mobiles and tablets
Don’t let mobile/tablet/touch site design be at the detriment of your desktop experience
Inspiration and advice
Inspiration and advice
Site search and findability
Product listing pages
Product descriptions
Product descriptions – remember SEO
Merchandising on product pages
Merchandising on product pages
Getting social
Peer pressure
Fulfilment – how competitive are you?
22 of the 25 offer buy and collect
4 offer reserve and collect
24 offer guaranteed Saturday delivery
8 offer guaranteed Sunday delivery
11 offer returns to Collect+ locations
Delivery information
Do your customers fully understand the communication they will receive around delivery?
In the bag
Be my guest
Site performance
Site performance
Download the report here
www.practicology.com/website-usability-report-2014
@practicology
020 7323 0539
