Benjamin Cave – Trainer

@cave_ben2 May 2023

Open Data Change

Assess for Success

Monitoring your organisation's journey

Open data pathway does for organisations what open data certificates does for datasets

Purpose #1

Assess how effectively an organisation publishes and consumes open data

Purpose #2

Help organisations understand how they can improve their open data practice

Purpose #3

Provide an effective reporting tool to help deliver the message of organisational change

Minimal awareness of open data and no recognition of its potential value to the business

Ad hoc / tactical / inconsistent use of open data

Targeted use of open data amongst specialist teams

Integrated use of data and publication of open data driving business value and new business models

● Senior management championing open data and sharing stories exemplifying the benefits and value it can bring

● Teams across the business consistently using open data to generate answers to problems, innovate and operate more effectively

● Training, engagement and events promoting the value of open data being shared internally and externally so employees and customers feel encouraged and empowered to use and publish data

Managed and supported use of open data across the organisation.

Adapted from a slide by Georgia Phillips

understand that the value isn’t in the data itself but in what you do with it

make data part of their core strategy or a critical part of their strategy

use data to inform what they do and the decisions they make

invest in training their domain specialists to understand and use data to enable business specific outcomes

Integrated use of data and publication of open data

driving business value and new business models

Adapted from a slide by Georgia Phillips

Open has potential if we…

http://pathway.theodi.org/statistics

Open data pathway● http://pathway.theodi.org● self-service assessment tool

o answer questions & document evidence to score progresso set goals for improvemento get suggested improvements

● compare progress with other organisations● suitable for any organisation

Open data maturity model

http://theodi.org/guides/maturity-model

Theory behind the pathwayo identifies 15 areas of activityo which are grouped into 5 themes

Two parts:o the grid is the actual modelo the guide is background documentation and help

Maturity LevelsInitial – Inconsistent and ad hoc activities

Repeatable – Refined processes but isolated within teams

Defined – Standardised practices across the organisation

Managed – Effectiveness of internal process and activities measured

Optimised – Fully integrated and refined process, maximal efficiency

ThemesData Management Processes

Quality control, publication workflow, use of standards.

Knowledge & SkillsKnowledge sharing, training and skills development

Customer Support & Engagement

Investment & Financial PerformanceAligning investments with value and seeking savings from

data re-use

Strategy & Governance Strategy and policy

12 Key ActionsSenior support before

launchCombine top-down &

frontlineCommunicate openly &

oftenQuick wins aligned to

goals

Identify the right people to

help

Central change management

Clear change leadership

Shout about impactSeek

partnerships with othersPromote professional development

Build consistent metrics

Clear vision; clear examples

http://pathway.theodi.org/

Understanding open data business models

Understanding the landscape

To enhance participants’ ability to develop new business models for open data

Course aim

Define the purpose of a business modelDefine the value of open data to your businessDescribe key archetypes of open data business models

Outcomes

Business models

‘A business model is the logic of an organization to create value’

Osterwalder et. al. Business Model Creation

Step 1 – Defining the value of your open data service

What is the value of open data?Open data is free - value no-longer comes from data itself, but products and services – added value developed for the marketEase of use

Behaviour changeImprove innovationIncrease performance

Reduce client costReduce your costsReduce riskIncrease accessibilityBuild new partnershipsImprove a brandSolidify value propositionBenchmark your performance

Step 2 – Finding the right revenue model

What models are working for open data right now?

Sectors of OD businesses

Most popular data types

How they got the data

Open Revenue Models

Premium

Freemium

Cross Subsidy

Demand-Platforms

Razors/Blades

White LabelSupply Platforms

Advertising Data Acc.

Business strategies

Organisation – Boost the brand

Platform – Collaborate to collect

Services – Features for funds

ExerciseMap the following:

Step 3 – Knowing when to start charging

https://citymapper.com/london

29 cities worldwide$10m VC round in 2014

Rapid growth Model:

Expansion -led

1,500 developers

Three pricing tiers

£300k annual turnover Model:

Flexible price

Premium product setData supply agreement

$930m takeoverModel:

Acquisition

Pricing considerations

1. Calculate the price to the customer of retrieving data on their own

2. Add time/inconvenience estimate3. Divide by likely number of future uses4. Add any in-kind value estimate

The above should be higher than the cost of the product for 50% of likely customers

Session 2

Building a business model

Creating something that works for you

Use the Osterwalder Business Model CanvasLead a group discussion on developing a business model canvasProduce a complete business model canvas for their product/service

Outcomes

The canvas

Image: JAM

The process

Image: Harry Verwayen

Session 4

Integrating your business model into your work

Turning theory into practice

Prepare a pitch for a new business modelSummarise criteria for reassessing of a business modelAnalyse future innovation opportunities in your open data business

Outcomes

Step 4 – Remodelling

Question

What would cause you to reexamine your data business model?

When to Innovate

1. Changes in the market2. Changes in the data3. Changes in the customer needs4. Changes in the team5. Changes in the product

performance

Benjamin Cave – Trainer

@cave_ben2 May 2023

Thank-you