Practical Crowdsourcing by Ideavibes
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Transcript of Practical Crowdsourcing by Ideavibes
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PracticalCrowdsourcingPaul Dombowsky
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Time: 11:30 to 1:30am
Speakers: Paul DombowskyFounder and ceo of Ideavibes / Fundchange
Follow-up: SlidesDemo of Ideavibes Crowd Engagement Platform
Workshop Overview
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11:30 Introductions
11:45 Survey of what’s happening in crowdsourcing from participants
12:00 What is Crowdsourcing?ExamplesBest PracticesChallenges and OpportunitiesTools
1:10 Wrap-up and Questions
Agenda
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Opening
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…the world is becoming too fast, too complex and too networked for any organization to have all the answers inside.
• Yochai Benkler, Yale University from the Wealth of Networks
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DefinedCrowdsourcing is an engagement process whereby organizations seek input from either open or closed communities of people, either homogenous or not, to contribute ideas, solutions, or support in an open process whereby the elements of creativity, competition and campaigning are reinforced through social media to come up with more powerful ideas or solutions than could be obtained through other means.
Why Bother?Organizations have a difficult time engaging with their communities to strengthen their relationship and be customer/citizen focused. Internal or external, the community has ideas that can be harnessed that come from diverse backgrounds, experiences and education.
Crowdsourcing
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Generations – Who Participates?
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Millennials (born ’91 and after)
Gen Y (born ’81-’91)
Gen X (born ’65-’80)
Boomers (born ’46-’64)
Civics (born ’45 or earlier)
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Where is Crowdsourcing being used?
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Citizen EngagementAs a Business Model Corporate
Vancouver
Seattle
NYC
quirky.com
threadless.com
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Who is your crowd?
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Customers
Prospects
Mailing Lists
Partners
Brand Fans
Network ExtensionCompetitor’s Customers
Brand Fans
Mailing Lists
Industry Observers
The crowd you know The crowd you don’t know
Social Media Makes the Connection
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Community
Open SpaceHow we gather
Social MediaHow we talk
LeadershipHow we inspire &
enable
Open Innovation
CrowdsourcingWhere ideas come from
Where Innovation Fits – Citizen Engagement
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The Appeal
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• Crowdsourcing surfaces new perspectives• Invites participation from nontraditional
sources • Infuses real energy into the process of generating ideas
and content• Empowers people when they feel their voice is being heard• Technology can enable participation by disenfranchised
(ie. PCs in libraries/shelters with citizen engagement campaigns)
• Builds engagement and relationships with new audiences
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Crowdsourcing works best if:
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• Focuses on a well-stated challenge• Links to clear, well-articulated outcomes• Balances input from ‘non-experts’ with guidance
from ‘experts’• Targets communities with particular perspective or
experience, rather than general crowds• Makes clear how participating will be valuable to the
crowd
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IdeaStorm was created to give a direct voice to Dell’s customers and an avenue to have online “brainstorm” sessions to allow them to share ideas and collaborate with one another and Dell. Their goal through IdeaStorm is to hear what new products or services you’d like to see Dell develop.
In almost three years, IdeaStorm has crossed the 10,000 idea mark and implemented nearly 400 ideas!
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Example 1 – Product Development - Branded
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Quirky is an all in one product development shop for inventors.
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Example 4: Product Development - Inventions
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Ignite uses crowdsourcing for the source and crowd directed agenda at an upcoming event.
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Example 2: Conference Agenda
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NYC Citizen Engagement Program
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Example 3: Citizen Engagement
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• Pick the right model• Pick the right crowd• Offer the right incentive (being heard is #1)• Don’t replace employees with the crowd• Benevolent Dictator• Keep in simple – break things down• Sturgeon’s Law – 90% of input is bunk• The crowd is generally right – if you are accessing the
right crowd
Rules of Crowdsourcing
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• Excessive lobbying and promotion• Narrow crowds product narrow results• No follow-through causes creditability hit• If you say you are generating solutions for X, communicate
what happened and why• Broad ideation campaign descriptions will result in less focused results BUT too narrow will restrict creativity• Dismissing ideas that seem far fetched• Ideation often requires refinement – understanding what
your crowd is saying by ‘x’
Things to watch for
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• Do it on a small scale using basic social media• Facebook Fan Page, Twitter Polls, YouTube
Responses
• Do it on a larger scale using existing applications• Ideavibes, Ideascale, Chaordix
• Partner with a Brand• Pepsi’s project at SXSW – amplified crowds
3 Ways to Crowdsource
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• Easy to set-up and deploy• Able to run multiple campaigns at once• Can run Crowdsourcing and Crowdfunding Campaigns• Build stickiness and community around those that engage
(sign-in and see past votes, comments, ideas)• Hosted solution (in Canada)• Able to be implemented on existing website or set-up in new,
destination site• Social Media connected• One of few sub $1000/month solutions
Ideavibes Citizen Engagement Platform
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How Does Ideavibes Compare?
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• Enterprise Collaboration or Idea Management– Large – multi-functioning platforms for Idea Management– Integrated into change management and process improvement
lifecycles• Middle-tier Focused Crowdsourcing Apps– Purpose-built customizable apps focused on crowdsourcing
and crowdfunding– Departmental employee corporations– Multiple crowdsourcing and crowdfunding campaigns
• Ad-hoc website or Social Media widgets– Developed by web teams with basic functionality– Functionality as opposed to business process driven
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• “The Wisdom of Crowds” – book by James Sudwecki• “Crowdsourcing” – book by Jeff Howe• Blog: crowdsourcing.org• Blog: blog.ideavibes.com
Resources
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