PR Webinar PPT
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Transcript of PR Webinar PPT
![Page 1: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/1.jpg)
![Page 2: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/2.jpg)
Maximizing Your PR Efforts
![Page 3: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/3.jpg)
Agenda• It’s time for a Mind Shift
• Using National Resources
• Building Media Lists
• Messaging
• Audiences
• Be Prepared
• Media Relations
• Q & A
![Page 4: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/4.jpg)
Mind Shift – New Paradigms• It’s about relationships
– You date first
– Build the relationship
• What I want to get out of a relationship
• Who do I want to talk to? – Who fulfills those needs?
• What do they want to get out of a relationship?
• How do I make this happen?
![Page 5: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/5.jpg)
Use National Resources• PR Manual
• Sponsorships
• Social Media
![Page 6: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/6.jpg)
Building Media Lists
• Use contacts you’ve already developed
• Television
• Children and youth producer/reporter (relevant for JA story)
• Community news producer/reporter
• Health and medicine producer/reporter
• News assignment editor – note: if you’re publicizing a weekend event, be
sure to pitch the weekend news assignment editor
• Guest booker
![Page 7: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/7.jpg)
Building Media Lists• Radio
• News director• Public service director (primarily for PSA requests)• Guest booker
• Print• Calendar/events editor• Children and youth editor/reporter (relevant for JA story)• Community news editor/reporter• Health and medicine editor/reporter• Fitness and exercise editor/reporter (relevant for Let’s Move story)• Nonprofit editor/reporter• Some newspapers may have a special Sunday section with a different set of
reporters and editors
![Page 8: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/8.jpg)
Audience
• Strategize
• Prioritize
• Match appropriate channels/media
• Execute
![Page 9: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/9.jpg)
Messaging
• What is the message
• Share the message
• Spokesperson
• Crisis management
![Page 10: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/10.jpg)
Be Prepared
• Do your research
• Talking Points
• Know writer deadlines
• Be responsive
![Page 11: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/11.jpg)
Media Relations
• You can excel!
• Use your contacts for introductions
• Build relationships
• Be a resource
• Be aware of stories generating media coverage
![Page 12: PR Webinar PPT](https://reader035.fdocuments.us/reader035/viewer/2022081821/55a439d41a28abe5738b456b/html5/thumbnails/12.jpg)
Questions