SEO PR

Jiyan Wei

• Director, Product Management @ Vocus• ‘Owns’ PRWeb and Vocus SB edition• Spoken @ SES, SMX, PubCon, Newcomm Forum, etc. • Published in SES Magazine, PRSA Tactics, Visibility Magazine, DMNews, etc. • Blogs @ newinfluencer.com and bloggingprweb.com •MSc in Media/Comm. @ the LSE.

Agenda

1. The New News2. SEO PR3. Tips

The New News

Traditional News

Traditional News

Traditional News• 27.6% decline in the

readership of newspapers.• 23.4 % decline in viewership

of local TV news.

- Pew Research Center for the People and the Press

News Goes Online

News Goes Online

- Nielsen / NetRatings

News Goes Online

SEO PR

A process by which a business uses their news content to connect with key audiences online.

Benefits to SEO PR

1 – Direct Web Traffic

2 – Influencer Awareness

3 – Search Visibility

Direct Traffic

Influencer Awareness

Influencers

How Journalists Keep up on News

Source: Bulldog Reporter / TEKgroup International

Search Visibility

Tips for SEO PR

Tip 1: Use Search Friendly Language

Make sure you are using keywords that people are searching for.

Tip 1: Use search friendly keywords

Tip 2: Focus on one or two topics

With your links, content, images, etc. No one wants to read a release about everything.

Tip 2: Stay Focused

Tip 3: Use Images

Satisfy influencer demand and increase your digital footprint.

Images help tell a story89% of journalists ‘strongly agree’ or ‘agree’ that images enhance the experience associated with a news release.

Tip 3: Use Images

More than 50 blog articles from 3 releases

Tip 3: Use Images

• Over 3,000 unique readers per month

• 90% from image search

Tip 4: Use Video

Video can increase time-on-page, click-through rates, and also increases the size of your digital footprint.

Use Video

• Over 3,503 unique visitors in January

• Average time-on-page of 4:54

Tip 5: Optimize your release for search

Other Stuff

• Anchor Text Links• ALT keywords• URL Keywords• Description tag • Title tag

Thank You!

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