Alumni Consultative Group10th March 2012

Abi KellyInterim Director of Public Relations

Public Relations overview

• Bit about me• Scope of the role• Immediate challenges• Progress to date• Emerging priorities• Next steps

Scope of the Role

• Embed the new team: Move to Level 5 – PR & Events/ Press office/Engagement

• Strategic oversight through Executive Board• Review PR activities across the organisation

and make recommendations for improvements

Immediate Challenges

Corporate Positioning

Culture and ways of working

Press Office

Press Office

Website and social media

International PR

PR and Events

Public Lectures

Emerging priorities

• Social media development – as part of Digital Campus

• Research Impact – REF case studies • Strategic positioning - Public Affairs/ ‘Big

Picture’ stories, stakeholder bulletin • Social Renewal PR campaign – Jan 2012• Engagement and support for British Science

Festival – Sept 2013

Next Steps

• PR Think Tank – 12th March 2012 • PR Review – EB paper in April 2012• PR Strategy – Council 10th Sept 2012