PR News Measurement Conference
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Transcript of PR News Measurement Conference
![Page 2: PR News Measurement Conference](https://reader035.fdocuments.us/reader035/viewer/2022062404/55492f35b4c9059f4c8c0a41/html5/thumbnails/2.jpg)
There are Tons of Ways to Measure Twitter Specific Metrics
• Crowdbooster – mentions, replies & followers• Hootsuite – mentions, replies & followers• Twitter Counter - # of followers• Rowfeeder - mentions• Topsy and Topsy Analytics
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But How Do You Tackle What Makes The Most Sense?
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In Our Quarterly Report We Look At…
• Website traffic referred by Twitter to the number of retweets the articles/tweets received.
• Noteworthy follows or lessons learned from Twitter
• Combining qualitative and quantitative information in a meaningful way
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Compare Retweets to Web Traffic
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Picking the Right Management Tool
• Hootsuite• Sprout Social• Crowdbooster• Tweetdeck• Thrive
And many more…
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We Experiment!
Though it can be uncomfortable…
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Promoted Trends
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Promoted Tweets
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Understand the Influence of Your Followers
Klout Chrome Extension
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Get to Know Loyal Twitter Followers
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Track Tweets with Scripts
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Or Tools Like Rowfeeder…
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Find New Ways to Make Your Conversations Meaningful
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Remember! Twitter is About Relationships
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Tips for Twitter Measurement
• Monitor relevant keywords• Track specifics and trends• Report back• Integrate Twitter when possible • Constantly experiment• Focus on what matters!