Pr. Michael Braungart, Ten+One, Bradford University November 2010
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Transcript of Pr. Michael Braungart, Ten+One, Bradford University November 2010
Dr. Michael Braungart
TEN + ONEEllen MacArthur Foundation
Cradle to Cradle®
CRADLE TO CRADLE® in BELGIUM
“The Belgian EU Presidency wants to promote the concept of
‘sustainable materials management’,…which covers the whole life-cycle of products
in a so-called ‘cradle-to-cradle’ approach.”
July 2010
Cradle To Grave® Design Paradigm
Environmental Disasters
Cradle To Grave : TARGET IS ZERO
•Reduction•Avoidance •Minimization•Prevention
ECO-EFFICIENCY
Loss of Topsoil
We lose 4000 – 6000 times more topsoil than we rebuild
Indoor Air-Pollution
Source: http://www.gonaturalbaby.com/blog/indoor-air-pollution/326/
Toner Dust & Indoor Air Quality
SOURCE: Hamburger Umweltinstitut e.V.
Bad Design: Chromatogram For Children‘s Toy
Off Gassing: Computerscreen
Ben
zene
Carb
on
Tetrach
lorid
e (-> so
lvent)
Pen
tanal
Meth
ane, C
hlo
roid
o- (->
solven
t)
To
luen
eH
exanal
Acetic A
cid, b
utyl ester
Octan
e
Eth
ylben
zene
Ben
zene, 1,3-/1,4-d
imeth
yl-C
yclon
hexan
on
eH
eptan
alB
enzen
e, 1,2-dim
ethyl
n-N
on
ane
Ben
zene, (m
ethyleth
yl)-H
exanal, 2-eth
yl-alp
ha-P
inen
eB
enzen
e, pro
pyl-
Ben
zene, eth
yl-meth
yl-T
rimeth
ylben
zene
Octan
alb
eta-Pin
ene
Decan
eH
eptan
e, pen
tameth
yl-1-H
exano
l, 2-ethyl
Ben
zene, m
ethyl-(m
ethyleth
yl)D
-Lim
on
ene
Ben
zene, m
ethyl-p
rop
yl-B
enzen
e, ethyl-d
imeth
yl-B
enzen
emeth
ano
l, alph
a, alph
a, dN
on
anal
Ben
zene, (m
etho
xyl-meth
ylethyl)
Un
decan
eC
ycloh
exen-o
ne, trim
ethyl
Decan
alD
od
ecane
Trid
ecane
Tertad
ecane
Co
paen
e
1H-C
yclop
rop
[e]azulen
e, 1a,2,3,4,4F
amesen
eP
hen
ol, (d
imeth
ylethyl)m
etho
xy-2,6-D
I-T-B
UT
YL
-4-ME
TH
YL
EN
E-2
Bu
tylated H
ydro
xytolu
ene
Imp
un
ity from
So
lvent
Neurotoxic at certain concentrations
Suspected carcinogen
Off Gassing: Siemens Vacuum Cleaner After 15 Minutes
58
20
Asbestos-free Brake Pads
A Solution?
Electron microscopy pictures of brake dust. O. von Uexku¨ ll and Michael Braungart et al. / Journal of Cleaner Production 13 (2005) 19–31
Are We Too Many?
“No goal is more crucial to healing the global environment, than stabilizing human population.”
Al Gore
Are We Too Many?
unwelcome to the planet?
Are THEY Too Many?
The Biomass of ANTS is 4 Times Greater Than HUMANS
ECO-EFFECTIVENESS
Cradle To Cradle® : The Goal Is QUALITY
ECO-EFFICIENCY
•Define•Increase•Support •Optimize
OPTIMAL
OPTIMIZABLE
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERIZED
IDENTIFY THE BEST: ABC-X CATEGORIZATION
Stef Kranendijk CEO
It’s a task we’re proud to undertake, for the betterment of our products, our brand,
the people and our planet.
Eco-Effective
Eco-Efficient
CLIENTS & SUPPLIERS
regard themselves as
PARTNERS, aiming for the
HIGHEST QUALITY
Cradle To Cradle®: Doing The Right Things!
DOING THE RIGHT THINGS
DOING THINGS RIGHT
TRIPLE Top Line
Cradle To Cradle® Design Paradigm
• Waste equals Food(NUTRIENTS are NUTRIENTS)
• Use Current Solar Income
• Celebrate Diversity
Biological Metabolis
m
Technical Metabolism
BiologicalNutrient
KLM - Compostable Airplane Seat Prototype
Technical Nutrient
AVEDA and METHOD: Cradle To Cradle ® Design
"The greenest house is the one that never gets
built.“
— Whit Faulconer, GreenBlue
?
BUILDINGS LIKE TREES CITIES LIKE FORESTS
BUILDINGS LIKE TREES CITIES LIKE FORESTS
Adam J oseph Lewis Center for Environmental Studies I Oberlin College, OH
Ford Rouge Center
WILLIAM McDONOUGH
Herman Miller “Green House” Factory
Eco-Effective Architecture
• More Impact• MORE
– Habitat– Biological Diversity– Clean Water– Fresh Air– Beauty– FUN!
BIONORICA: Building Like A Tree
Building: BIONORICA NEUMARKT
Windmills On Transmission Towers
For more information: www.duurzaamgebouwd.nl/bookstore
• Defining a C2C Building
• Criteria• Implementation• C2C Energy• Measuring:Intentions,Milestones & Roadmaps
C2C is POSITIVE Footprint
EPEA INTERNATIONALE UMWELTFORSCHUNG GMBHTROSTBRÜCKE 4D-20457 HAMBURGGERMANYT. +49 40 43 13 49 0F. +49 40 43 13 49 49www.epea.com
Michael [email protected]