Succession planning for sole practitioners Peter Scott Peter Scott Consulting .
PR & marketing for law firms - Sole Practitioners Group Dec 2015
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Transcript of PR & marketing for law firms - Sole Practitioners Group Dec 2015
January February Etc
Business plan Income Income Income
# Leads
# Opportunities
£ sales
Marketing plan
The activity that will deliver this
Where to start:
Wordpress.com
Blogger.com
Your website
Topics:
The implications of legal changes & problems your ideal clients face
Become a blogger
• Paragraphs with more than 45 words or 3+ commas
• Therefore, regarding, aforementioned and other pointless filler words
• Anything in Latin
• Full names of legal acts & adjudications
• Anything technical, especially referencing specific clauses, paragraphs etc in acts & judgments
What do your targets read?
Study the publication & its website
Relevant sections
Who writes on your subject
• Letters to the editor
• Authored articles
• Always emphasise “the important implications to your readers are xxx”
• Utilise your blog (and vice versa)
Utilise your legal knowledge as a lawyer:
• Impending laws & regulations
• Seasonal problems
• Consultations
• What it will mean for your clients
• dddddd
More information:
Getting to the top of Google
Thursday 29 January 2015
Others in 2015:Thought leadership for law firms
Creating a successful business bookMaximising your rankings in Chambers
Creating & nurturing prospects effectively