PR in the Manufacturing Industry

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STORYMAKER GMBH TÜBINGEN | PEKING PR in the Manufacturing Industry Case: Walter China

Transcript of PR in the Manufacturing Industry

Page 1: PR in the Manufacturing Industry

STORYMAKER GMBH TÜBINGEN | PEKING

PR in the Manufacturing Industry

Case: Walter China

Page 2: PR in the Manufacturing Industry

STORYMAKER GMBH TÜBINGEN | PEKING

CustomerWalter China (Wuxi), Asia Pacific Headquarter in Shanghai

Assignments• Organization of the conference China International Cutting Tool Technology

Summit 2011,Press Conference on the occasion of the conference and the 15th anniversary of

Walter China,Invitation of VIP-guests to the gala evening, Tiger adoption CSR project.

• Newsletter

• Organization of 15 Chinese journalists to visit the EMO fair, the Walterheadquarters and some selected branches

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Walter China

STORYMAKER TÜBINGEN | BEIJING

China International Cutting Tool Technology Summit 2011

15th Anniversary of Walter in China

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Walter China

STORYMAKER TÜBINGEN | BEIJING

Journalist Tour to EMO and Walter

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STORYMAKER GMBH TÜBINGEN | PEKING

Results• Close to High participation and coverage of the media for all projects

• Over 300 media reports about Walter in 2011

• In-depth coverage about Walter at the EMO fair

• Achieve high-end reports of key business media

• Improvement of relations to media and trade organizations

STORYMAKER TÜBINGEN | BEIJING

Page 6: PR in the Manufacturing Industry

STORYMAKER GMBH TÜBINGEN | PEKING

客户瓦尔特中国(上海),亚太地区总部

任务• 负责组织 2011 中国国际刀具技术研讨会• 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会• 负责邀请中德 VIP 参加 15 周年庆祝晚宴

• 出版企业通讯

• 负责组织 15 位中国记者团赴德国“探索瓦尔特”, 参观了 EMO2011 ,瓦尔特总部、工厂及其合作伙伴,还参与了相关文化活动,对德国的创新文化进行了深入了解。

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