PR in the Manufacturing Industry
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Transcript of PR in the Manufacturing Industry
STORYMAKER GMBH TÜBINGEN | PEKING
PR in the Manufacturing Industry
Case: Walter China
STORYMAKER GMBH TÜBINGEN | PEKING
CustomerWalter China (Wuxi), Asia Pacific Headquarter in Shanghai
Assignments• Organization of the conference China International Cutting Tool Technology
Summit 2011,Press Conference on the occasion of the conference and the 15th anniversary of
Walter China,Invitation of VIP-guests to the gala evening, Tiger adoption CSR project.
• Newsletter
• Organization of 15 Chinese journalists to visit the EMO fair, the Walterheadquarters and some selected branches
STORYMAKER GMBH TÜBINGEN | PEKING12.04.23 Seite 3
Walter China
STORYMAKER TÜBINGEN | BEIJING
China International Cutting Tool Technology Summit 2011
15th Anniversary of Walter in China
STORYMAKER GMBH TÜBINGEN | PEKING12.04.23 Seite 4
Walter China
STORYMAKER TÜBINGEN | BEIJING
Journalist Tour to EMO and Walter
STORYMAKER GMBH TÜBINGEN | PEKING
Results• Close to High participation and coverage of the media for all projects
• Over 300 media reports about Walter in 2011
• In-depth coverage about Walter at the EMO fair
• Achieve high-end reports of key business media
• Improvement of relations to media and trade organizations
STORYMAKER TÜBINGEN | BEIJING
STORYMAKER GMBH TÜBINGEN | PEKING
客户瓦尔特中国(上海),亚太地区总部
任务• 负责组织 2011 中国国际刀具技术研讨会• 负责组织“十五年 助力中国造” 瓦尔特中国 15 周年新闻发布会• 负责邀请中德 VIP 参加 15 周年庆祝晚宴
• 出版企业通讯
• 负责组织 15 位中国记者团赴德国“探索瓦尔特”, 参观了 EMO2011 ,瓦尔特总部、工厂及其合作伙伴,还参与了相关文化活动,对德国的创新文化进行了深入了解。
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