PR Higher Apprenticeship
description
Transcript of PR Higher Apprenticeship
1 of 12
PR Higher Apprenticeship
Unit 9Delivering and evaluating public relations campaigns
2 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Resource requirements for different tactics
3 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of a project timeline
4 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of a timeline for a printed publication
5 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of a campaign calendar
6 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of a campaign grid for a campaign ‘Don’t Go the Extra Mile!’
7 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of a meeting agenda
8 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Example of an event itinerary
9 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Evaluating own contributions and campaign implementation using media analysis
10 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Evaluating own contributions and campaign implementation using market research
11 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Metrics for analysing campaign and personal performance
12 of 12Unit 9: Delivering and evaluating public relations campaigns
PR Higher Apprenticeship
Evaluation points for own contributions and campaign implementation