PR for IT and Technology

STORYMAKER GMBH TÜBINGEN | PEKING08.04.23 Seite 1

PR for IT and TechnologyCase: SAP

STORYMAKER GMBH TÜBINGEN | PEKING

CustomerSAP APJ

AssignmentsAnalyst and influencer relations and organization of CNTV interviews at the

SAP SAPPHIRE NOW 2011:

• Invitation of analysts, opinion leaders and tech bloggers• Registration of analysts and bloggers• 2 Analyst luncheons• Various small group and one-on-one interviews for analysts• CNTV interview organization• Participation of influencers in Sapphire events• On-site support for bloggers at the Social Media Hub


Walter China

STORYMAKER TÜBINGEN | BEIJING

SAP SAPPHIRE NOW 2011, Beijing


Results• A total number of 44 international and Chinese analysts/influencers and 26

Bloggers participated in SAP’s first China Sapphire Now.

• About 35 analysts and social media influencers took part in the luncheons, many committed to articles.

• Around 16 analysts and influencers had the chance to closely interact with SAP executivesin small group briefings.

• 10 CNTV interviews with SAP executives and opinion leaders were conducted.


CustomerSAP Labs China

AssignmentsMedia relations for the Business One Summit in China, March 2012:

• Warm-up activities• Beijing summit• Shanghai summit


Walter China

SAP Business One Summit 2012Beijing and Shanghai


Results• Strong coverage in Chinese media: More than 360 reports in IT as well as

Business media

• High participation: More than 70 journalists participate the event

• Successful relationship management: Around 15 influencers and analysts participated in the event


客户瓦尔特中国（上海），亚太地区总部

任务• 负责组织 2011 中国国际刀具技术研讨会• 负责组织“十五年助力中国造” 瓦尔特中国 15 周年新闻发布会• 负责邀请中德 VIP 参加 15 周年庆祝晚宴

• 出版企业通讯

• 负责组织 15 位中国记者团赴德国“探索瓦尔特”，参观了 EMO2011 ，瓦尔特总部、工厂及其合作伙伴，还参与了相关文化活动，对德国的创新文化进行了深入了解。

www.storymaker.cn

PR for IT and Technology

Business

Transcript of PR for IT and Technology