PR DOES'NT STAND FOR PRESS RELEASE
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Transcript of PR DOES'NT STAND FOR PRESS RELEASE
PR doesn’t stand for press release
PR + Linc
PR + Linc
PR + Linc
How does your organisation view public relations?
PR + Linc
PR + Linc
PR helps you communicate & deliver on your brand promise
PR + Linc
Reputation – result of what you say, what you do, what others say about you.
PR + Linc
To create a strong brand, you need to start inside. PR has a role to play in engaging staff.
PR + Linc
Brand promise is delivered via words AND actions. PR provides the
opportunity for both.
PR + Linc
PR should also hold a mirror up to the rest of the organisation
PR + Linc
And takes the opportunity to listen
PR + Linc
PR is about much more than publicity:It provides opportunities for creating, renewing and improving
relationships.It provides the necessary feedback to drive continual improvement.
It establishes, recovers, improves and maintains reputations for individuals, groups and companies.
Craig Pearce
PR + Linc
Andrew WaltonHBF
Nick Marvin Perth Wildcats
Thank-you for joining us.
This presentation will be available on SlideShare