PR Campaign

10
OVERVIEW Miriom College students typicolly spend their ollowonces on five things: food, tronsportotion, cell phone prepoid, school requirements, ond shopping. Food ond tronsportotion, being unovoidoble expenses, toke o big chunk off their overoge doily ollowonce of 200 Pesos. School requirements olso bring obout unovoidoble expenses (e.g. Photocopies, school projects, required donotions, sqnctions). Cell phone prepoid hos become o necessity, ond shopping is every girl's fovorite octivity. ln ierms of soving hobits, these students moy be broodly clossified into three: ('l) those who sove for shori-ierm gools, (2) those who sove for long-term gools, qnd (3) ihose who do not sove qt oll. Students who sove do so through different woys such os consciously leoving o certoin omount of money qt home, poluwogan, budgeting, keeping excess ollowonce, ond even skipping meols. Those yvho do noi sove, on ihe other hond, either connot sove becouse of too much expenses or they just do not woni to' ., Most of these students sove for short ierm gools like buying whot they wont or for gimmick with their friends. Only few ore considering the importonce of soving for their future. The former either rely on their bonk occounts funded by their porents for their future, or worse, they do not cqre oboui their future finonciol heolth. But becquse torgeting io chonge this perspective requires o more comprehensive siudy ond heovier efforts, this compoign will primorily focus on those who ore hoving o hord time soving up or those who do 1o'l olreody do. While giving suggestions on how to sove for iheir short term gools, it will indirectly influence them on soving for ihe long term ones becouse it is just o motter of perspeciive; the gools chonge, the process does not. RATIONATE Developing o hobit of soving ond controlling their spending os eorly qs now will prepore the studenis for hondling their finonces when they g$cduqte from college. lt will spore them the trouble of wonying their broins out oboui how to survive in the world out there

description

PR campaign done for Miriam College.

Transcript of PR Campaign

Page 1: PR Campaign

OVERVIEW

Miriom College students typicolly spend their ollowonces on five things: food,

tronsportotion, cell phone prepoid, school requirements, ond shopping. Food ond

tronsportotion, being unovoidoble expenses, toke o big chunk off their overoge doily

ollowonce of 200 Pesos. School requirements olso bring obout unovoidoble expenses

(e.g. Photocopies, school projects, required donotions, sqnctions). Cell phone prepoid

hos become o necessity, ond shopping is every girl's fovorite octivity.

ln ierms of soving hobits, these students moy be broodly clossified into three: ('l)

those who sove for shori-ierm gools, (2) those who sove for long-term gools, qnd (3)

ihose who do not sove qt oll. Students who sove do so through different woys such os

consciously leoving o certoin omount of money qt home, poluwogan, budgeting,

keeping excess ollowonce, ond even skipping meols. Those yvho do noi sove, on ihe

other hond, either connot sove becouse of too much expenses or they just do not woni

to' .,

Most of these students sove for short ierm gools like buying whot they wont or for

gimmick with their friends. Only few ore considering the importonce of soving for their

future. The former either rely on their bonk occounts funded by their porents for their

future, or worse, they do not cqre oboui their future finonciol heolth. But becquse

torgeting io chonge this perspective requires o more comprehensive siudy ond heovier

efforts, this compoign will primorily focus on those who ore hoving o hord time soving

up or those who do 1o'l

olreody do.

While giving suggestions on how to sove for iheir short term gools, it will indirectly

influence them on soving for ihe long term ones becouse it is just o motter of

perspeciive; the gools chonge, the process does not.

RATIONATE

Developing o hobit of soving ond controlling their spending os eorly qs now will prepore

the studenis for hondling their finonces when they g$cduqte from college. lt will spore

them the trouble of wonying their broins out oboui how to survive in the world out there

Page 2: PR Campaign

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APPENDICES

tiltm

ABOUT THE CAMPAICNThis campaigin aims to devellop a healthy habit of savinq amonng ilhe

Miriam Colilege students, emphasiziflg its importance arid benefiis- lt

oonoentrates on presenting basic and easy-to{rasp ooncepts aboutspending and saving thfougih a difrerent apiproach.

IWe ailll have difierreint reasons for saving. Be it ff mat pretty dress you

saw at the maill the otlher day or a vacation triptn a [onrgterm goal, we

have some tips that you miglht f[nd,useful in savinrg tlp mooilailr'

..you will find there issatisfaction in

rational shvingthan in irrationaT sper?dj.ng. "

-The Art of MoneY Getting,by P.T' Baqnum

1

Jolflr rHE 30-DAYFRUGAL LrvrNG

CneTLENGEIHERI,S ,,

HOW

&mo%e

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ON BNTNKING AND STARTING HABITSrt\fJ lartirg a habit is no simple task. Breaking one is a ufn{ediffer€fit story. Oft€in, starting a hablt m€ans keaking arno&er, and ilwon't hrypan overnight. .lfs a process ttrat reqrxres patier,lce a,nd 'diis-cipline, among ofters" But don't be discouraged. lt's a fact of Life tftatwe lrave lo acfinoradedge, and ifs the way lrc bok at it lhat rnatters.llts not easy, hut ifs not irnpossible.

Here are sorne guidslines to help you get started:

1e,crt.rowlEDcE THE NEEDAsknoxfledge the need to ctrltrd yoilr spendi*g and irrprove

oin ye.rr saving thabits- List doirvn tfe r,easons vrhy you thir*yor need to llrave a heatthy hahiit of saving and whal benefits,itwill give you.

SET A GOAL 2Ihink of t\,fial yor want to actrrieve wd set ytx"rnrind sr a.dhiev-

ing Slat goaL Ackno$dedging tte need ie not eflu.rgh. Yo,u neEdio {ollow lftrough with an end goal afld the wBl to get there. \i/fiiedown yaur goal and th€ step yori have to take to achieve it.

FIND OUT WHAT KIND OF sPINDERYOU ApiI,TAKE THE CITIIZI

1. Wh€n N'rn at lfre ma$ and I see sorne$ring I redly like. I...a. buy it wfiatever it tales. {spend eve*ythhg yan have, bwrow

*te msney, etc.)b. bny it if I can affod itc. think about it tirst" think abo.rt it some more, th€fl decide.d don't fuy it no questions asked.

2. I hry crfuinal b,rryrded c*rcthes and other accessoriesa. very ofien.b. ofienn.

c. rarely-d. nwer. I rately buy dothes or accessories.

3. Dufhg schoo! days. I eat out in restaurants..a. rnore than once a week.b. at least once a week.c. occasiondly.d. rarely.

GOAL

whv ,do i fi,Eed to save? Steps to lake:

htrhat rror{ts forme?

4

3 nu nrscrPr.rNEDNow ttnt you ,have a goal

and lfre intent t0 achiwe it,ysJ rl?jsl rernain discri$kradthroughout$e prof,ess"Expsct selbacl$. The tkEl E'!,v

days or weo*s rnight be hard.hut juct iher6 rn fiere. Atitllesatyifica freire ard there will'do wqderg in the lrorlg run.

KI.JO}Y IATT]AT I\TORKS 4FORYOU

Thereis noexact fronrula thatunorrksfs eyeryqre, so yor haveto knoyv \ihat worr($ {or you. You€ain hB given diff€rsnt sugges-tlorr,6 ofi hsr/ to save rnofley butnome wsu*d,wofk because nonezuits you.

4. I go out on Eimrnict<s witil rny {riends.'a. 'more than once a tupek.h. at least snce I \,\E€k.

c. ocwsisldly.- ral.ly.

5. I saye up fitr|ey...a- ior things I want. to huy a{}d br$eistlre-h- rnosflyfo$ings { }Alant and wne f*r the fuhr*e-c. rmosuy far the future and sorne ior the lfrings I want..d. mos$y for :fte future amd hardiy ever fo tfie trings 1 want.

($ee IeSrJiliE ne*page)

6o.tt*g trw*:g is *& r/$,V$lng $,ilrt a ileerll€;

qrculing il iu /r* {{.,a|€r soa{rng inle scmd.

' JnVanese:*wr6

Page 10: PR Campaign

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