Pr and digital_innovations_adrian pavelescu
23
To differentiate through innovation
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Transcript of Pr and digital_innovations_adrian pavelescu
To differentiate through innovation
New media, new ways
Fast changing environment
Light speed evolution of technologies
Avalanche of data
Integrated communicationbecomesmorecomplex
New models every day
New models
Pretty overwhelming…
Alternatives:
Feel
Test
Or…
Back to basics
Clear objectives for each component >>
Aware of barriers:
Hard to reach
Hard to be heard
Hard to be remembered
This might be your target
Use the new technologies to differentiate
In order to:
Draw attention
Engage
Persuade
A short case study
Launching campaign
1. Direct mailing
2. Scan the QR with your smart phone
3. Open the Outbox Augmented Reality app
4. And scan the other side of the card
The AR movie
5. Monitoring & follow-up
Instant SMS
Follow-up e-mail
New technologies
are
new opportunities.
