Albert Llorens AlbaredaOnline Manager 360º English Summer S.A. Group

13 Febrero 2014

So

Contents

1 Email Marketing

SEO & SEM – Content Marketing

Facebook – Twitter – Google +

Digital PR and Marketing Online

Challenge -> #TrendingTopicESRP

Before starting…

2

3 Analytics

4 Social Media Marketing

4.14.1

4.14.1

4.14.1

SM Strategy – Content Strategy

Tendencias: SOLOMO

Before starting… Placement test

Storytelling

Before starting Let’s do the duty!

(Digital) Public Relations

Organised and planned activities (in the web) with the aim to create or maintain trustworthy relations with stakeholders.

Stake-holders

Mutual Understanding

Messages

¿Diferences with Ad? ¿And with Marketing?

Before starting¿Where do we come from? Where do we go?

… - 1995 Internet forEngineers http LaboratoryLaboratory

1995 - 2005 Internet of Businesses E-commerce PresencePresence

2005 - 2015 Internet for People Web 2.0. ParticipationParticipation

2015 - 2025 Internet of things Smart BusinessBusiness

Youtube: Empresas 2020 – Genís Roca /Roca Salvatella

RRPP/ Marketing Online

A. Email Marketing

B. Posicionamiento (SEO/SEM)

C. Content Marketing

D. Analytics

E. Social Media Marketing

LANDINGPAGES

1. Email Marketing

EET

*Publics Segmentation *Subject

*Time *Spam

1. Email Marketing

Bounced / Unsubscribed

Open Rate 25% CTR – Click Through ratio 5%

2. Positioning; SEM

SEM: Search Engine MarketingKey Words

PPC

Segmentation

SEO: Search Engine OptimizerKey Words

Search Engines

Position Techniques

PenaltiesPenguin/Panda Updates

Top 10

2. Positioning; SEM

SEM: 10-15%

1st: 33%

2nd: 18%

3rd: 12%

4th: 8%

5th: 6%6th–10th: 5% - 2%

How to be number 1 in Google?

1 Keywords Analysis: Nº of searches for that keyword?

2 URL: Relation URL – Keywords

3

4 Page Rank

5 Links: Link Building actions

6

Content: Relevance and creativity

SEO Social, Local y móbil

2. Positioning; SEOContent Marketing

7

Landing Page: Titles, tags, content...

Content Marketing

3. Analytics

1.Visits2.Pages views3.Pages/Visits4.% Bounce5.Time in the webpage6.New/Recurrent Visits7.ROI

ROOM Nº: 631936

Contents

1 Email Marketing

SEO & SEM – Content Marketing

Facebook – Twitter – Google +

Digital PR and Marketing Online

Challenge -> #TrendingTopicESRP

Before starting…

2

3 Analytics

4 Social Media Marketing

4.14.1

4.14.1

4.14.1

SM Strategy – Content Strategy

Tendencias: SOLOMO

4. Social media Marketing

4. Social media Marketing

4. Social media MarketingSOCIAL MEDIA STRATEGY

Why should I have corporative SM profiles?

Questions you should answer before having a corporative social

media profile.

Which would be my SM objectives?

How will I measure the success?

CONTENT STRATEGY by

4. Social media MarketingSOCIAL MEDIA STRATEGY

Confidence – Conversation - Conversion

Pros, Cons and Differences

4. Social media Marketing

To FacebookExamples

February 2011 – Worldwide record of nº of “Likes” in 1 day.

Oreo: 114.619 likes.

To FacebookExamples

Barack Obama: “4 more years”

+ de 4 millones de Likes

What about G+ ?

Mezcla público / privadoPosicionamiento

Tendencies

The Challenge

Create a …

trendingtopic

About? You decide

5 key points to create a #TrendingTopic

Content: Choose a creative hashtag (better if there is a story behind)

2

Involve People: diffferent people needed tweeting about it.

1

3

Exponential frequency: Important but over considered. #croquetes

Size doesn’t matter, time does. You don’t need the same to be TT.

4

5 Have fun! No fun no #trendingtopic

PAST EXPERIENCES

#SOYRRPP / #NOSOYRRPP

Mamá, papá, #soyrrpp y no, no reparto flyers! #noesrrppPromocionar una discoteca con chupitos gratis #noesrrppEl arte de comunicar y convencer! #soyrrpp #storytellingLo importante no es el qué, es el como. #soyrrpp

Can you do it better?

Good luck and have fun!

What? Have fun using Twitter and the Hashtag:

#loveRRPP #loveESRP

When? Today Thursday 13th from 21:00 to 23:00

How? Creative Tweets – Exponential FrequencyQuote/Retweet – Involve other users

Results #createatrendingtopic

#loverrpp

#loveESRP

(nº of retweets)

@AlbertLlor: No words... Lo hemos conseguido #loverrpp trending topic en barcelona! Muchas felicidades a todos y gracias! #havefun pic.twitter.com/IJMa5jh6kw

26 RT

@claudiabess17: Ajuda als alumnes de primer de la #esrp a ser trending topic amb els hastags #loveRRPP i #loveESRP copiant aquest comentari! @ristomejide

10 RT

@Nataliecost: No es por enamorarte pero soy pequeña RRPP #loveRRPP pic.twitter.com/B2KJM6hDx0

14 RT

Results #createatrendingtopic

A las 22:51 conseguimos ser TT en Barcelona

Muchas gracias a todos los alumnos, exalumnos, profesores y amigos que

lo hicisteis posible.

#loveRRPP#loveESRP

@AlbertllorFebrero de 2014