PR AKHIR
35
VICTORY PR CONSULTANT Jl. Agung Raya Kav. 80 – 81 Jakarta Pusat 10180 Telp No. : 021-8081234 Fax No. : 021- 80888888 Email : [email protected] Name of PR Consultant: Victory PR Consultant Logo of PR Consultant : Product : Air Freshener Product Name : X fresh Logo : 1
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Transcript of PR AKHIR
VICTORY PR CONSULTANT
Jl. Agung Raya Kav. 80 – 81
Jakarta Pusat
10180
Telp No. : 021-8081234 Fax No. : 021-
80888888
Email : [email protected]
Name of PR Consultant: Victory PR Consultant
Logo of PR Consultant :
Product : Air Freshener
Product Name : X fresh
Logo :
1
Packaging & Logo :
Price : Rp 35.000,-
2
Company : Fragrancy Corporation
Target Market :
a. Social grade : A & B class (Upper and Middle class)
b. Gender : Male & Female
c. Age : 25-45 years old
d. Income : Up to Rp 10.000.000,-
e. Geographic : City
f. Lifestyles : Hedonistic types (pleasure seeking)
g. Behavior : Buying habit
VICTORY PR CONSULTANT
Jl. Agung Raya Kav. 80 – 81
Jakarta Pusat
3
10180
Telp No. : 021-8081234 Fax No. : 021- 80888888
Email : [email protected]
Venue : Shangri-La Hotel
4
Address : Kota BNI, Jl. Jend. Sudirman Kav 1, Jakarta 10220
Tel (62 21) 570 7440 Fax (62 21) 570 3530
Press Conference : 14.00-15.00
Launching : 15.30-18.00
Theme : Simple nature
Decoration : Due to the event’s theme, we plan to decorate the
ballroom with flowers and also dominated by nature colours (dominated
by green and yellow), without adding too much ornaments, to keep the
decoration as simple as well. Besides that, we keep the setting of the
room in elegant look consider that the target market of the product is
from A & B class, which are included in high end-user. To support the
information of the product, there will be X banners and also product
displays.
5
THE SHANGRI-LA BALLROOM
Press Conference & Launching Location
Press Conference Setting
Product Launching Setting
6
We choose Shangri-La Hotel as the event venue because it is a well-known
hotel which has a great place and service but the price is still reasonable.
Besides, the design of its ballroom is elegant which appropriate with the
high end user style. Though the press conference and launching event will
be held at different time, but both press conference and launching event
will be held in the same ballroom to maximize the time and minimize the
7
budget. Therefore, there are not too much differences of the design at
press conference and launching.
8
C
B
9
ARTIST MANAGEMENT LIST
1. MC (Ivy Batuta)
Manager : Jonatan
Contact No: 08159967980
2. MC (Ferdy Hasan)
Manager : Daddo Parus
Contact No: 0816717026
3. Singer (Judika)
Manager : Dinovti Dwi Darmawan
Contact No: 08164840662
4. Dancer (The Gift Dancers)
Manager : Dianella
Contact No: 08176647122
TIME TABLE
10
Press Conference: 14.00-15.00
TIME DESCRIPTION SPEAKER PIC
14.00-14.30Registrations &
Coffee Break
Customer
ServiceStefanie Irma
14.30-14.40 Opening Remark CEO Susan
14.40-15.55Question Answer
Session
PR ConsultantHedi
14.55-15.00 Closing Moderator Martinus Tan
15.00-15.15Sholat Time for
MuslimsAndriani
Launching Time: 15.30-18.00
TIME DESCRIPTION SPEAKER PIC
15.30-16.00 RegistrationCustomer
ServiceAndriani
16.00-16.10 Reception MC Johanna Tania
16.10-16.20 Opening & Speech CEO Susan
16.20-16.35 Product KnowledgeProduct
ManagerCynthia Febrina
16.35-16.50
Performance by
Judika & The Gift
Dancers
MC
Stefanie Irma
16.50-17.05 Video Knowledge MC Natasia Regina
17.05-17.15 Door Prize MC Johanna Tania
17.15-17.20 Cut Ribbon MC Cynthia Febrina
17.20-17.50
Performance by
Judika & Dinner
Time
MC
Martinus Tan
17.50-18.00 Closing MC Andriani
THE VENDOR LIST
1. Creativebox Design & Printing
11
Address: Universitas Trisakti Kampus A Gedung N-103
Jl. Kyai Tapa No.1 Grogol Jakarta 11440
2. Bubblez Entertainment
Address: Muara Karang Blok N 7 Selatan No. 26 Jakarta Utara 14450
HP: 0812 943 7674
3. PT Tirta Indah Abadi
4. Shangri-La Hotel
Address: Kota BNI, Jl. Jend. Sudirman Kav 1, Jakarta 10220
Tel (62 21) 570 7440 Fax (62 21) 570 3530
NEWS FROM FRAGRANCY CORPORATION
PRESS RELEASE
12
NEW AIR FRESHENER FROM FRAGRANCY
Fragrancy Corporation, Japan based household products manufacturer,
has just launched Xfresh, the new air freshener, at Shangri-la hotel today.
Fragrancy Corporation officially announces to the public that Xfresh is an
environmentally friendly air freshener which safe to be used either by
human or also the environment. The announcement was made at Shangri-
la hotel today, following several negotiations with Johnson & Son Inc.
Sophie, the Chairman of Fragrancy Corporation Indonesia, said “I always
believe that if we say we care to our environment, then we have to start
from now on to attend and protect it, even from the small thing. Hence,
we produced Xfresh not only to fulfill our public’s needs, but also the
environment’s needs”. She added: “Both public and environment have a
right to get the best from us”.
CONTINUED P#2
P#2
Xfresh is new product from Fragrancy Corporation which intentionally
designed as environmentally friendly air freshener. It has two fresh
fragrances, lemon and jasmine. The packaging itself is made from coconut
shell, and especially for the refill, the packaging is made from paper,
13
therefore both of the packaging are safe to be used and able to be
recycled.
Fragrancy Corporation is a well-established household products
manufacturer with headquarter in Osaka, Japan. Fragrancy Corporation is
always equipped and advanced with the newest technology machines to
maintain the quality of the products. Fragrancy Corporation’s ranges of
products include brands such as Royal Body Shop, Blink Shampoo, Freeze
Tooth Paste, Fantasy Air Fresheners, Fruity Air Freshener and lately is
Xfresh Air Freshener.
ENDS
Susan, Press OfficerFragrancy Corporation
081317611238
For further information about the Xfresh, please contact:
Cynthia Tel: (021) 345 2345Information Service Manager Fax: (021) 356 2354MIDPLAZA JAKARTAJl. Jend. Sudirman Kav.15 Date: 15 April 2008Jakarta Selatan Ref: Xfresh 001/Fi
DESIGN SOUVENIRS
1. Pen
14
2. Notes
3. Towel
4. Pin
15
5. Keychain
6. Sticker
7. Envelope
16
8. Goodie Bag
PRINT MEDIA
17
N
oName of Media
Type of
MediaAddress
1
Autocar Lifestyle
(Automotive
)
Jl. Lombok 73 Jakarta
Pusat
2
Cosmo Girl,Cosmopolitan &
FHMLifestyle
(Woman
and Girl
Magazine)
Jl. Lombok 73 Jakarta
Pusat
3
NOVA
Lifestyle
Alamat Redaksi:
Gedung Gramedia
Majalah 3th floor,
Jl. Panjang 8A, Kebon
Jeruk, Jakarta Barat
11530
Phone : (021) 5330150,
5330170 Fax: (021)
5321020
4
Harian The Jakarta Post
News
Jl. Palmerah Selatan 15
Jakarta 1020 Telp.
(021)5300476,5300478
Fax: (021) 5492685
5
Harian Umum Kompas
News
Jl. Palmerah Selatan 26-
28 Jakarta Pusat 10270
Tel: (021) 5302200,
5347720, 5347730
Fax: (021) 5466085
Po Box 4612 Jakarta
12046
6 Harian Umum Media
Indonesia
News Kompleks Delta Kedoya
Jl. Pilar Raya Kav. A-D
18
Kedoya Selatan Kebon
Jeruk
Jakarta Barat
Jl. Gondanglia Lama No.
46 Jakarta 10350
7
Femina groups Lifestyle
(Woman
Magazine)
JL HR Rasuna Said Blok B
Kav. 32-33
Jakarta 12910
Telp. (021) 5253816,
5209370, 526 6666
Fax. (021) 5209366, 526
2131
Email :
om
8Wanita Indonesia Lifestyle
(Woman
Magazine)
Jl. Tebet Barat Raya no.
52 Jakarta Selatan
12810
9
Go girl! Lifestyle
(Girl
Magazine)
PT. APRILIS MAJU MEDIA
(GOGIRL! MAGAZINE)
Jl. Kebayoran Lama Raya
No.236
Jakarta Barat 11560
10 Men’s Health Lifestyle JL. HR Rasuna Said Blok
B Kav. 32-33
Jakarta 12910
Telp. (021) 5253816,
5209370, 526 6666
Fax. (021) 5209366, 526
2131
Email :
19
om
11Majalah Kartini Lifestyle
(Woman
Magazine)
Jl. Garuda no. 80A
Jakarta Pusat
12
Nyata
Lifestyle
Gd. Graha Pena Lt. 7
Jl. Raya Kebayoran
Lama No. 12 Jakarta
Telp. (021) 53699506 /
Fax. (021) 5349205
E-mail: nyata_tabloid@
yahoo.com
13
Seventeen Lifestyle
(Girl
Magazine)
Jl. Rawagelam II No.4
Pulo Gadung Jakarta
Timur
14
Aneka YesLifestyle
(Girl
Magazine)
Jl. Salemba tengah no.
58 Jakarta Pusat 10440
Telp. 230-6188 Imel:
15
GIRLS & KAWANKU Lifestyle
(Girl
Magazine)
Jl. Panjang no. 8a kebon
jeruk Jakarta Barat
11530
telp: 5330150 - 5330170
Email: girls@gramedia-
majalah.com
20
TV MEDIA
No Name of mediaType of
mediaAddress
1
TVRI
(Televisi republik
Indonesia) News &
Education
Jl. Gerbang Pemuda
Senayan
Jakarta 10270
PO. BOX 3256
http://www.tvri.co.id
2
Trans TV
(Televisi
Transformasi
Indonesia) News &
Entertainment
Gedung TransTV
Inhouse Production Lt. 5
Jl. Kapten P. Tendean no
12-14A
Jakarta 12790
Telp (021)79177000
http://www.transtv.co.id
3
TPI
(Televisi Pendidikan
Indonesia)
Education
Jl. Pintu Dua, TMII, Pondok
Gede
Jakarta 13810
http://www.tpi.co.id
4RCTI
(Rajawali Citra
Televisi)
Entertainment
Jl. Raya Perjuangan, Kebon
Jeruk
Jakarta 11530
Telp (021)5303540
21
http://www.rcti.tv
5
ANTV
(Andalas Televisi)News &
Entertainemnt
PT CAKRAWALA ANDALAS
TELEVISI IND.
Sentra Mulia Building, 18th
Floor
Jl. HR. Rasuna Said Kav.X-6
No.8
Jakarta Selatan 12940
Tel: (62-21) 522 2086
Fax: (62-21) 527 7068
Website: www.an.tv
Email: [email protected]
Situs Internet :
http://www.anteve.co.id
6
TV7 / TRANS7
(Duta Visual
Nusantara Tivi
Tujuh)News &
Entertainment
Gdg TransTV & Menara
Bank Mega Lt. 20
Jl. Kapten P. Tendean no
12-14A
Jakarta 12790
Telp (021)79177000
http://www.trans7.co.id
7
SCTV
(Surya Citra Televisi)
Entertainment
PT SURYA CITRA TELEVISI
IND.
GRAHA SCTV 2nd Floor
Jln. Gatot Subroto Kav.21
Jakarta. 12930
Telp: (62-21) 522 5555
Fax: (62-21) 522 4777 -
0220
www.sctv.co.id
22
8
INDOSIAR
Entertainment
PT INDOSIAR VISUAL
MANDIRI.TBK
Jalan Damai No. 11 Daan
Mogot
Jakarta 11510
Tel: (62-21) 567 2222, 568
8888
Fax: (62-21) 565 5675 - 60
Website :
www.indosiar.com
Corporate Secretary :
Humas :
Marketing :
Sales : [email protected]
Finance :
Produksi :
Program :
News : [email protected]
Webmedia :
9 METRO TV News PT MEDIA TELEVISI
INDONESIA
Jalan Pilar Mas Raya Kav.
A-D
Kedoya, Kebon Jeruk
Jakarta 11520
Tel: (62-21) 583 000 77
23
Fax: (62-21) 583 000 66
Website: metrotvnews.com
Email:
om
10
GLOBAL TV
Lifestyle
PT GLOBAL INFORMASI
BERMUTU
Head Office:
Wisma Indovision Lt.17
Jl. Raya Panjang Z/III Green
Garden
Jakarta 11520
Telp (62-21) 582 8555
Fax: (62-21) 582 3636
Website:
www.globaltv.co.id
Email:
d
Technical Department:
Komplek RCTI
Jl. Raya Perjuangan Kebon
Jeruk
Jakarta
Telp (62-21) 536 0601
Fax: (62-21) 536 0602
11
TvOne
News
Kawasan Industri Pulo
Gadung
Jalan Rawa Teratai II No. 2
Jakarta Timur 13260
Telp 461 3545 / 461 5044
Fax : 461 6255
12 JakTV Entertainment Jalan Jenderal Sudirman
24
Kav. 52-53 (Kawasan
SCBD)
Jakarta
13
O Channel
Lifestyle
SCTV Tower
JL.Asia Afrika Lot.19
Kawasan Senayan City
Jakarta Pusat
14 Jogja TV TV General Jogja TVJl. Wonosari km.9 Sendangtirta Berbah Sleman Yogyakarta Tel: +62-274-451900, 7488899, 560686 Fax: +62-274-451800, 560686
15
Elshinta TV
News
Komplek Indosiar, JL.Damai
No.11
Jakarta Barat
RADIO MEDIA
N
oName of media
Type of
mediaAddress
1
U FM (94.7 Mhz)
Lifestyle
Gedung Bank Bali
Jln. Jend. Sudirman Kav.27
Jakarta Selatan 12920
Telp 021 - 523 7946 Fax :
021 - 5237940
http://www.mail-
archive.com/
2 Smart FM Entertainment Ged. Bumi Daya Plaza Lt.2
Jl. Imam Bonjol no. 61
25
(95.9 MHz)Jakarta 10310
Nomor telepon 39833777
Fax :39834055
Website:
www.smartfm.com
3
Cosmopolitan FM
(90.4 MHz)
Lifestyle
Gedung Sarinah Lt. 8
Jl. Mh Thamrin II
Jakarta Pusat
Telp 3146545
Fax :3146558
www.cosmopolitanfm.com
4
Radio Elshinta (90.0
MHz)News
Jl. Raya Joglo No. 70
Jakarta 11640
Telp 5869005 Fax :
5861180
5
Hard Rock FM (87.6
MHz)
Entertainment
Gedung Sarinah Lt. 8
Jl. MH. Thamrin No. 11
Jakarta 10350
Telp 3908471 Fax :
3908473
www.hardrockfm.com
6
Indika FM (91.6 Mhz)
News
Mitra Building Lt. 9
Jln. Jend. Gatot Subroto
Kav. 21
Jakarta 12930
Telp 021 2550 9988 Fax :
021 - 25509989
7 IRadio (89.6 Mhz) Entertainment Gedung Sarinah Lt.8
Jln. M.H. Thamrin No.11
Jakarta Pusat 10350
Telp 021 - 398 32162 Fax :
021 - 39831265
26
www.indikafm.com
8
KISFM (95.1 Mhz)Entertainment &
Lifestyle
Wisma Nusantara Lt. 25
Jln. M.H. Thamrin No.59
Jakarta 10350
9Trax FM (101.4 MHz)
Entertainment
Gedung Sarinah Lt. 8
Jl. Thamrin No. 11
Jakarta Pusat 10350
Telp 3144760 Fax :
3144761
10
Mustang FM (88.0
MHz)
Entertainment
Wisma Nusantara Lt. 25
Jl. Thamrin No.5
Jakarta Pusat 10350
Telp 39835900 Fax :
39835900 Ext. 108
www.mustangfm.com
11
Radio Sonora (92.0
Mhz)
News
Ged.Perintis Lt. v,
Jl. Kebahagiaan 4-14
Jakarta Barat 11140
Telp 6340544, 6337783
Fax :6340646
www.sonora.co.id
12
Delta FM
News
Ratu Plaza Office Tower Lt.
19
Jl. Jend. Sudirman kav 9
Jakarta 10270
Telp (021) 7278 4033
Fax : 723 7616
13 Prambors radio
(102.2 Mhz)
Entertainment Ratu Plaza Office Tower
lantai 20
Jl. Jend. Sudirman kav 9
Jakarta 10270
Telp (021) 722 3313
Fax : (021) 722 3350
27
14
Gen FM (89.7 Mhz)
Entertainment
Menara Imperium Lt. P7
Metropolitan Kuningan
Super Blok Kav. No. 1
Jl. HR. Rasuna Said
Jakarta 12980
Telp (021) 8370 7171
Fax : (021) 8370 7172
15
Female Radio
(99.5 Mhz)
Lifestyle
Ratu Plaza Office Tower Lt.
20
Jl. Jend. Sudirman Kav. 9
Jakarta 10270
telp. 722 3522 - fax. 722
3350
28
No.
Description Quantity Fee Total
1 Food & Beverage
Half Meeting Package (for minimum 15 persons) 300 pax Rp313.500
Rp94.050.000
2Decoration & Sound Sytem / Lighting
Decoration(backdrop, displays, X banner)
Rp4.950.000
Sound System/Lighting Rp5.500.0
00Rp5.500.00
0
Rp10.450.0
003 Artist Management
MC (Ivy Batuta) 1 peopleRp10.000.
000Rp10.000.0
00
MC (Ferdy Hasan) 1 peopleRp28.000.
000Rp28.000.0
00
Singer (Judika) 1 peopleRp25.000.
000Rp25.000.0
00
Dancer (The Gift Dancers) 5 people Rp400.000
Rp2.000.000
Rp65.000.0
004 Goodie Bag
Bag300
pieces Rp10.000Rp3.000.00
0
Sticker60
pieces Rp20.000Rp1.200.00
0
Pin300
pieces Rp5.000Rp1.500.00
0
Pen300
pieces Rp1.500 Rp450.000
Notes300
pieces Rp3.000 Rp900.000
Towel300
pieces Rp10.000Rp3.000.00
0
Press Release300
pieces Rp10.000Rp3.000.00
0
Envelope for Press100
pieces Rp300.000Rp30.000.0
00
Rp43.050.0
005 Print Material
Guest Book 2 books Rp25.000 Rp50.000 Invitation 300 Rp6.000 Rp1.800.00
29
Budget for Xfresh Launching
December 1st, 2008
pieces 0
Brochures300
pieces Rp10.000Rp3.000.00
0
Rp4.850.00
06 Other Charges
Door Price
Price 1 : Warm Stone Massage At Intercontinental Hotel 2 Rp350.000 Rp700.000
Price 2 : Dinner at Java Restaurant 2 Rp250.000 Rp500.000
Photocopy300
pieces Rp100 Rp30.000
Telephone & FaxRp2.000.0
00Rp2.000.00
0
1 Room Rent for PR CrewRp1.500.0
00Rp1.500.00
0
1 Room Rent for Artist Crew
Rp1.500.000
Rp1.500.000
Lunch for CrewRp1.500.0
00Rp1.500.00
0 Aqua 5 boxes Rp27.000 Rp135.000
Tips Rp1.500.0
00Rp1.500.00
0
Transport Rp2.000.0
00Rp2.000.00
0
Rp11.365.0
007 Unexpected Cost
15% x Rp 228.765.000 Rp34.314.7
50
GRAND TOTAL Rp2 63 . 079
.750
30
