PR: 9 Circles of Hell
Transcript of PR: 9 Circles of Hell
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9 CIRCLES OF HELLWarning! Brings installs!
PR:
Webinar #6
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1 Circle: planning 2 Circle: press-release writing 3 Circle: distribution 4 Circle: back to the planning5 Circle: to be or not to be?6 Circle: tiny gifts 7 Circle: Twitter, Facebook, Linkedin…8 Circle: published! 9 Circle: estimating results
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PR is a planned long term effort aimed to establish and maintain friendly relations and mutual understanding between the project and the public.
Publications Events
NewsCommunity
Identity Media
LobbySocial Investments
We need PENCILS!
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PlanningIf you are thinking about PR campaign consider
your goals in the first place.
1. Terms: 3-4 weeks before the release.
2. Announcement, information about the release, post-release PR.
Agency In-house PR
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Planning
1. Goals, KPIs.2. Detailed media analysis -> your message list.3. Strategy, media planning.4. Collection of the nesessary contacts.5. Press-kit development.6. Press-kit distribution.7. Publications provision.8. Commenting.9. Your shares, your teams shares, friends shares,
bloggers shares, shares shares...
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Press-kit development
1. Press-release:• main messages and product benefits;• key differences and advantages of the product;• main features;• main use cases;• warning! Mistakes, typos...
• company description - up to 3 sentences;• contacts.
2. Assets:• sreenshots of the game;• video which will impress within 10 seconds.
While working in social networks with opinion leaders get ready to prepare the whole article by yourself. Just a press-release won’t be enough.
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Distribution
1. Segment: Tier 1, Tier 2 etc.2. Twitter, Facebook, LinkedIn.3. Use Mailchimp, Sunscriber etc.4. Filter, distribute more.5. Press-kit distribution.6. Publications provision.7. Comments.8. Your shares, your teams shares, friends shares,
bloggers shares, shares shares...
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Distribution
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Back to the planning1. Publication ensurement.2. Publications schedule.3. In-time comments4. Your shares, your teams shares,
friends shares, bloggers shares, shares shares...
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To be or not to be?
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Tiny gifts, promo-codes
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Twitter, Facebook, Linkedin
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Instagram, also
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Estimating results
Task #1. Clear definition of each campaigns goals. Targets definition. Adaptation of measurement indicators modular system according to targets and goals.
Task #2. Provide emptive measurement of communication campaign final results.
Task #3. Create and refine measurement tools up to chosen indicators.
Task #4. Measurement stage is mandatory. Seek to make measurement an element of communication campaign.
Task #5. Evaluation transparency and reproducibility.
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Estimating results
DLsCPI% organic growth
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ZENNAAll copyrights reservedAbout us:
Zenna has always been striving to achieve the best results.
United we win,united we stand!
Why work with us?
Founded in 2012 by internet marketers, infected with the virus of mobile apps, Zenna started with a simple idea: to help apps reach the TOP-lists. Now we’re grateful to have the best people, best work and best clients.With all the excellence, creativity and humor, we become better day by day by making superior apps that people don’t want to close.
• We are the first successful agency for marketing and promotion of apps & games in Asia, North America, Western and Eastern Europe. Zenna team consists of 25 people from three various continents.
• We’ve developed sustained experience & expertise in promoting games and apps over the last 2 years. At the very moment, we have 7 apps in the TOP of local stores in the USA, Japan, South Korea, Canada, Western and Eastern Europe.
• Our clients’ total revenue is up to $200M. Among them are Game Insight, Linekong, Kabam, Sport.com, Plarium and many other highly respected developers and publishers.
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ZENNA Services:
Support mobilemarketingCommunity management (SMM)App Store Optimization (ASO)PR-pitchingPromo video productionUser-car
Traffic mobile marketingNon-incentive installs (CPI/CPC)Incentive installs
Complex mobilemarketingComplex strategic marketingRevenue share cooperation model
Product mobilemarketingMonetization & gameplay auditAnalytics integrationFinance managementPlaytestsLocalization & adaptation
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ZENNAAll copyrights reservedOur Clients:
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+7(495)777-36-79 [email protected]: zenna.apps
Ukraine, Kharkiv,Moscovsky ave., 199-D5
www.zennaapps.com