PR 4 startups by @susanfsu of @500startups @500distribution
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4 STARTUPS PR Susan Su
Transcript of PR 4 startups by @susanfsu of @500startups @500distribution
4 STARTUPSPR
Susan Su
Public relations and press relations.
AKA, getting people in the media to talk about u.
WHAT IS PR??
Awareness — people find out about u
Social proof of brand — reminder & motivation to activate
Fundraising — all ur selling, now 4 investors
WHAT IS PR GOOD FOR?
PR, the tide that lifts all your marketing*
*only works if your other marketing actually floats.
WHAT IS PR GOOD FOR?
Tracking 4 PR is hard.
A few solutions:
● Coded URLs● Coded promos● Referral traffic● Time/date correlation
but a LOT of it is going to be direct!!
TRACKING PR
Ok, I’m convinced.
GIMME PR!
GET INTERNET FAMOUS
STEP 0: Press Kit
GET PR
About “Boilerplate” ● What your product does● Key company bio details● Topline stats
Images ● Founder images● Team images● Action images● Product screenshots
“In the Press”● for social proof● include logos
STEP 1: Know ur ‘customers’
Nothing’s more annoying than being randomly spammed by yet another founder looking for coverage.
● Follow reporter / outlet● Know their ‘beat’● Look 4 reporters who are covering ur competitors● Relate ur story to smthg they just published
GET PR
STEP 2: “Honeypot Technique” aka attraction
GET PR
1. Stepping stones through smaller coverage
2. Ur own content marketing
3. Syndication of ur own content
STEP 3: Don’t pitch, let them know.
● Multi-channel, esp Twitter● Press release & press contact.
GET PR
STEP 4: ROI on the Techcrunch Effect
BE READY
1. Landing page!!!!!2. Let more press know
The TC Effect is not always direct, but it will help.
GET PR
A note about PR agencies… It doesn’t mean u get the day off.
GET PR
LOTS MORE!
From hacks to high level strategies
@susanfsu
Or come to my office hours!
