PR 199 class, NWPC plan
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Transcript of PR 199 class, NWPC plan
PublicRela+onsPlanfor
TheNa+onalWomen’sPoli+cal
Caucus
The Spartan Team
President: Lauren Barnard
Vice-President: Vicky Shanda
Account Executive: Bianca De Rose
Account Executive: Roberto Araujo
“When women run everyone wins”
co
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!
• Situa'onAnalysis• Goals• Objec'ves• GamePlan• Budget• Evalua'on
When Women Run Everyone Wins!
Situati
on analysis!
Economic Downturn
Low Membership Registration
Lack of Demographic Diversity
When Women Run Everyone Wins!
goals!
Strategic
Membership
Participation
Diversity
Visibility
objectives! When Women Run
Everyone Wins!
minorities
awarenesspitch for
sponsorships
distinction
NWPC in other states
rebrand
fundraising
gender
Game plan!
Visibility
Research and
Recruit
Game plan!
Increased of the NWPC membership in the San Francisco Bay Area
Increased fund for the NWPC
Game plan!
Increase Minority Support for the NWPC
Distinguish the caucus from other Bay Area
Organizations
U s e o f g r a p h i c d e s i g n a n d
v a r i o u s m e d i a c h a n n e l s i n
o r d e r t o i n c r e a s e t h e
p u b l i c i m a g e a n d b r a n d o f t h e
N W P C
U s e o f s o c i a l m e d i a t o r e a c h o u t t o v a r i o u s
p o t e n t i a l s u b s c r i b e r s ,
p o l i t i c i a n s , t h e g e n e r a l p u b l i c & s t a k e h o l d e r s
G a m e p l a n !
$V i s i b i l i t y
Money maker
• Phone-A-thon
• Tweet-A-thon
• Popular Fundraiser
• Gala Fundraiser
• Informational forum
• Reproductive freedom day
• Direct Mailers
• TIEcom
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LizCarpenterGala
Fundraiser GALA !
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Popular Fundraiser!
NWPC Can You Help Me Build a Better
Future?
FEATU RING !
US Politics At Home workshops
Children & Politics Competition
Climb up for the American flag
Cartoon Characters
Political Games
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Never too early to vote Concert
Budget
GalaEvent
PopularEvent
Promo+onalmaterials
Re‐brandingIni+a+ve SpartanAgency,planexecu+on
When Women Run Everyone Wins!
• Google Analytics
• Facebook Fan Page Analytics
• Google News
• Phone-A-thon
• Tweet-A-thon
• Fund-raising events
• Total membership subscription
• Analyze diversity
• Total number of new subscribed members nationwide
Membership Evaluation
Fundraising Evaluation
Media Evaluation
T h a n k Y o u !