1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.

Pioneers in the Entertainment

Marketing Industry

P.T. Barnum

Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”

Earliest US millionairesHad a New York newspaper run

his obituary in advance so that he could read it himself. He passed away two weeks later.

Walt Disney Created Mickey Mouse in Steamboat

Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.

http://www.youtube.com/watch?v=BBgghnQF6E4

Produced the first feature-length cartoon – Snow White.

Walt Disney continued . . . Opened Disneyland in Anaheim, California

in 1955. Developed Disney World in Orlando,

Florida in 1971. (First of the four parks.) Developed the “Experimental Prototype

Community of Tomorrow” (EPCOT) Died prior to seeing any of his plans

completed. Upon his death, his empire worth over

$100 million. http://www.youtube.com/watch?v=hdDuIJi

JBjM&feature=related

Charlie Chaplin

Slap-stick comedy Widely recognized movie stars Character wore:

Baggy pants Tight coat Large shoes on the wrong feet Black derby hat

Turned film comedy into an art form 1915, signed with Essanay for

$1,250/week to make 14 films

Lucille BallActor, musician, comedian, model,

& producerEmmy awards:

1952: Best Comedienne 1955: Best Actress in a Continuing

Performance, I Love Lucy 1967& 1968: Outstanding Lead

Actress in Comedy Series, I Love Lucy

Lucille Ball continued . . . One of televisions first leading ladies

The man served as supporting role Helped to advance career of many Latino

performers Husband: Desi Arnez, Cuban bandleader http://www.youtube.com/watch?v=uztA6JC

KB4s http://www.youtube.com/watch?v=Fq-TlBA

zVyE&feature=related

Steven Spielberg Director and producer Films include:

Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purplehttp://www.youtube.com/watch?v=Izttrev1QE8&feature=related

Louis Armstrong Revolutionized jazz Put the soloist to the front of the

band, emphasizing talent Played the cornet and trumpet, sang

and led the band Wrote “Hello Dolly” and “What a

Wonderful Life” http://www.youtube.com/watch?v=Sz

JY96m3lkg&feature=related http://www.youtube.com/watch?v=km

feKUNDDYs

Elvis PresleySold over 1 billion records

worldwide131 different albums/singles

to achieve gold, platinum or multi-platinum status

Elvis Presley continued . . . Revolutionized television performances

On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance

Caused a nation-wide scandal Many advertisers reconsidered their support of

Presley Pioneered “rock and roll” Actor; movies included: Blue Hawaii, Jailhouse Rock,

and King Creole http://www.youtube.com/watch?v=xI7xvh07Jmc http://www.youtube.com/watch?v=gj0Rz-uP4Mk

Oprah WinfreyBaltimore Talk show,

People Are Talking Chicago Morning talk show,

A.M. Chicago1986 launched the Oprah

Winfrey ShowGrossed $125 million by

end of first year

Oprah Winfrey continued . . .Production company Harpo Productions

Oprah spelled backwards Privately syndicating her show allowed her

to make more money “Oprah Book Club” 1999 – Oxygen channelMagazine: O: The Oprah Magazinehttp://www.youtube.com/watch?v=zg3T96fUZro

Pioneers in the Sports Marketing Industry

Michael JordanGreatest player ever to play

basketballNike and NBA marketed him

as “Air Jordan”Minor league baseball with

Birmingham Barons, the Double A affiliate of Chicago White Sox

http://www.youtube.com/watch?v=Hu-uRpr8sLI

Michael Jordan continued . . .

Movie Space Jam http://www.youtube.com/watch?v=xFwXDN3sI8gOwner - Charlotte Bobcats.Endorses products including:

Nike Gatorade Michael Jordan Cologne Coke Hanes

Mildred “Babe” Didrickson Zaharias

Greatest female athlete of all time

Female Athlete of the Year six times

Mildred “Babe” Didrickson Zaharias continued . . . Sports included:

Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling

First female athlete to sign an endorsement contract Wilson Sporting Goods $100,000 http://www.youtube.com/watch?v=X26_8jeehbQ

William (Bill) H.G. France Sr.

Founded National Association of Stock Car Auto Racing (NASCAR)

Founded International Speedway Corporation (ISC) – owns and/or operates:Daytona International

SpeedwayTalladega Superspeedway

William (Bill) H.G. France Sr.continued . . .

Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway http://www.youtube.com/watch?v=y-0zbr2lJ

o0

Jack “Jackie” Roosevelt Robinson

First student to letter in four sports at UCLABaseballBasketballFootballTrack & field

Professional football for Los Angeles Bulldogs

Jack “Jackie” Roosevelt Robinson continued . . . Broke Major League Baseball color barrier –

offered contract to play for the Brooklyn Dodgers

Won National League batting title and Most Valuable Player awards

Former President of Chock Full O’Nuts – restaurant and coffee company

http://www.youtube.com/watch?v=ILIA20AqA5I

Jackie Joyner-KerseeBasketball scholarship at

UCLACover of Sports Illustrated

– labeled “Super Woman”First female to be named

The Sporting News Man of the Year

http://www.youtube.com/watch?v=o10lWg5IN8M

George “Babe” Herman Ruth Jr.Baseball’s first “great slugger”Called “Bambino” & “The

Sultan of Swat” “Babe” came from Jack Dunn,

former manager of the Baltimore Orioles

Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

George “Babe” Herman Ruth Jr.continued . . . Old Yankee Stadium is considered “The

House that Ruth Built” Associated Press Athlete of the Century Member of ESPN’s Sport Century/Athletes of

the Century Voted Greatest Baseball player of all-time by

the Sporting News http://www.youtube.com/watch?v=juXygTWC

kkg

Muhammad AliSelf-promoted as “I am the

Greatest!”Won Gold Medal – Olympics

– Light Heavyweight divisionDefeated Sonny Liston to

become the World Heavyweight Champion

Muhammad Ali continued . . . Joined Nation of Islam – changed name to

Muhammed Ali from Cassius Clay Refused to join the Army. Was stripped of boxing title

and license. The Supreme Court reversed the conviction.

“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.

“Thrilla in Manilla” – defeated Joe Frazier Lit the torch at Olympic Summer Games in Atlanta,

GA http://www.youtube.com/watch?v=ZUl7kTNFJ

a0

http://www.youtube.com/watch?v=NHgo_m6qN4I&feature=related

Max Muhleman Founded Muhleman Marketing Inc. in Charlotte which

he sold in 2000 and left in 2006. Clients include: Anheuser-Busch, Coca-Cola, and

DuPont Muhleman and his firm established and managed the

strategy that helped Charlotte land its major league sports franchises: the NBA's Charlotte Hornets and the NFL's Carolina Panthers.

Developed the concept of the permanent seat license, a private financing plan vesting ticket control in fans, which was used to help fund the Panthers' $170 million stadium and has become a standard in new stadiums.

Vince McMahon Born Pinehurst, NC Graduated from East Carolina University 1982 – purchased Capitol Wrestling from

father, later called World Wrestling Federation

Called professional wrestling “sports entertainment”

Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. Changed name to World Wrestling

Entertainment (WWE) http://www.youtube.com/watch?v=HG-9jy7zBK8

Examine the Evolution of Sports and Entertainment Marketing

Sports Marketing 1858 – Fans paid to attend a baseball game

between two teams in the New York City area at Fashion Rack Course in Queens.

1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.

1934 – Lou Gehrig appeared on a Wheaties box.

Sports Marketing1943 – All-American Girls Professional

Baseball League was formed due to many Major League Baseball players serving in WWII.

1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

Sports Marketing 1964 – Phil Knight opens Blue Ribbon Sports.

In 1972, the name is changed to Nike. 1972 – Title IX is enacted, mandating equal

access to educational opportunities for men and women.

1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

Sports Marketing1980 – The US boycotts the Summer

Olympics in Moscow.1984 – The Olympics becomes

commercialized. Peter Ueberoth helps to make the Olympics profitable.

1996 – Olympic Park in Atlanta, GA is bombed.

Entertainment Marketing1550-1700 – Introduction of outdoor

entertainment including bowling, primitive amusement rides, music and dancing.

1919 – Development of recording of sound on motion picture film.

1920 – First commercial radio stations with regularly scheduled broadcasts.

Entertainment Marketing1926 – RCA established the National

Broadcasting Company (NBC)1927 – Farnsworth transmits first

electronic television picture; receives patent.

1927 – The Columbia Broadcasting System (CBS) is founded.

Entertainment Marketing1929 – The Stock Market Crash leads

to the Great Depression closing nearly three-fourths of amusement parks.

1939 – First television is sold.1948 – Televisions are in over one

million homes.1951 – Color television is introduced.

Entertainment Marketing1955 – Disneyland in Anaheim,

California opens costing $17 million to build. 3.8 million visitors come the first year

1960 – Over 100 million television sets are in homes around the world.

1961 – Six Flags opens in Texas First regional theme park

Entertainment Marketing1971 – The Magic Kingdom in Walt

Disney World in Orlando, Florida opens costing $375 million the build

1980 – CNN, the first all news network, is launched by Turner Cable Network

1980 – Prince Charles and Diana Spencer are married on international television

Entertainment Marketing1981 – First IBM Personal Computers

are available for retail sales1981 – MTV debuts1982 – Michael Jackson’s “Thriller” sells

20 million albums Largest selling record ever

1983 – First compact disc is released

Entertainment Marketing1985 – Nintendo home entertainment

system is introduced1989 – Time and Warner merge to

become Time Warner Inc.1995 – First television program

delivered via the Internet (webcast)1997 – Princess Diana is killed in an

automobile accident