“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Oracle Demantra’s SolutionSolution Components

Shankar SaikiaSales Consultant

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Topics

• Solution Overview• How does it help my business ?

• Components • What does each do?

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Shape Demand

Understand Demand

Respond to Demand

Plan for Demand

Demand Management

Trade Promotion Management

Real-Time Sales and Operations Planning

Business Process Platform

Demantra’s End-to-End Solution

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Oracle Demantra

• Statistical forecasting• Causal factors• New product introduction• Reporting & analysis• Collaboration Platform - alerts &

exceptions• Unlimited Hierarchies,

Dimensions, Levels and Attributes• Mixed/Multiple Demand Signals

Demand Management

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Measure Performance Forecast Accuracy

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Offline Capabilities Oracle Demantra

anywhere – pure html view

Fpos/Fsum – Supply Chain functions in Series

Bayesian Collaboration* Dynamic Open Link to

Excel and other BI tools Consensus Planning CPFR®

Oracle Demantra DM Real-Time Sales and Operations Planning

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Collaborative Portal

Integrated, Configurable KPI’s

Real-time Alerts, Exceptions &

Workflow messages

Advanced Worksheet tools

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Oracle Demantra

Advanced Statistical Engine Capability and Reporting

• Computation and Display of Individual causal contribution

• Impact Analysis of events• Cross-correlative Analysis• Attribute based forecasting• Promotion/Sales Calendarization• Nodal Tuning• Unlimited Causals• NPI - Shape modeling and alignment• Additional and improved forecasting

models• Advanced reporting (Gantt charts for

Deals, Trade, Promo, Price breaks etc.)

Advanced Forecasting and Demand Modeling

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Bayesian-Markov Modeling vs. Best Fit Approaches

Source: Demantra CPG customer

SKU

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Create/Copy and Plan promotions

Compute and display decomposition of lifts, halo and cannibalization effects

Analyze &display promotion effectiveness

Statistically calculate baseline forecast

Do scenario evaluation against profitability, quota, and allocated budget

Oracle Demantra Predictive Trade Planning

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Suggest optimum promotions to maximize ROI, Volumes or Revenue based on constraints and goals

Oracle Demantra Trade Promotion Optimization

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Reconcile deductions and payments with proof of performance from your customer (retailer) per promotion terms

Administrate reconciliation of settlements

Oracle Demantra Deductions and Settlements Management

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Product Features

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Demand management Statistical forecasting Multi-dimensional analysis and reporting Consensus forecasting High volume forecasting Demand shaping (NPI, phase-outs, adjustments etc.)

Trade promotion planning and optimization Promotion modeling to estimate volume lifts Scenario analysis to evaluate promotional impact Optimal promotional spend

Sales and operations planning Alerts, workflows, and KPIs based automation Revenue and margin analysis Demand and supply matching

Solution Comparisons

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Vtech

VTech is a global provider of corded and cordless, telephones, electronic

learning products and contract manufacturing services Challenge

– Improve service levels and on-shelf availability with big box retailers in order to increase revenues, while keeping inventory levels and minimizing logistics costs

Strategy– Implement a consumer driven planning process with retailers to reach a one-

number plan using POS data and retailer merchandising schedules Solution

– Real-time Sales & Operations planning Results

– Rapid time-to-benefit with implementation in 90 days – Increased order fill rate from 55% to over 95% – Increased inventory turns from 3x to 6x per year – Reduced retail compliance fines by 85% – Reduced logistics costs by 65% – Reduced price protection claims by 40%

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Medical Devices

Media & Entertainment

Consumer Packaged Goods

Quick Serve Restaurants

Consumer Durables

Demantra’s Customers

“This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

Summary

6 components in solution Demand/Sales Forecasting Trade Promotions Management