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SOCIAL MEDIA SOLUTIONS for Cuesent

By MavenClickZDigital Advertising Agency

[email protected]+ 1 - 646 626 5567+ 91 - 9980770401

WHAT IS SOCIAL MEDIA?� Social media includes the various online

technology tools that enable people to

communicate easily via the internet to share

information and resources.

� Social media can include text, audio, video, � Social media can include text, audio, video,

images, pod casts, and other multimedia

communications.

� Social media is a medium for information

dissemination through social interaction. It can

be 2 or more users.

Why Social Media?

� The new trend of Marketing/Ad/PR

� Reaches target market and consumers

� Establishes credibility

Develops relationships with costumers� Develops relationships with costumers

� Maximizes communication

� Provides tool to monitor reputation

� Increases Search Engine Optimization

Why Social Media?

Rather than traditional....

� Reach – both provide scale and enable anyone

to reach a global audience

� Accessibility - social media tools are generally

available to anyone at little or no costavailable to anyone at little or no cost

� Usability - anyone can operate the means of

production

� Recency - virtually instantaneous responses

� Permanence - social media can be altered

almost instantaneously by comments or

editing.

• Real time ROI metrics: Investment

rationalization

• Hard core leads or Sales: Tangible money

• Own community of Opinion Leaders (Who will

Key Benefits

• Own community of Opinion Leaders (Who will

be your mouth piece amongst consumers.):

The most valuable asset

Social Media OptimizationMarketing is moving from shouting to conversations

Then Now

Companies control the message•Create and deliver ads

•Work with the press

•Work with analysts

Each person can create a movement•Write blogs, Twitter, release videos

•Use subtle influencers like Facebook and MySpace to signal

friends.

•Share content & create massive virtual organizations.

Social Media Optimization

•Group/Page in Social Media sites•Creating a brand page or group in Facebook

•Social ads in Facebook•Call attention to webinars & events.

•Tips•Find a hook with someone actively in your space

•Set up Google Alerts on company, competitors, interest category

•Be aware of issues of creating multiple profiles for the same campaign -

agency can use those for multiple sites

Salesforce page in Facebook

Social Ads

Social Media Platforms (Twitter)

Twitter is a social micro-blogging service that allows

us to post and read status updates called "Tweets".

Tweets are 140 character posts that are displayed on

the tweeters home page and that can be seen by the tweeters home page and that can be seen by

other tweeters that are following them.

• Over 500 Million users

• 80% of Twitter usage happens off of twitter.com

• Over 11 Million updates per day

Benefits of Twitter

Participating in Industry Conversation

Brand Awareness – Create you Brand

Engage with your target audience

Gain Competitive Intelligence

Online Reputation Management Online Reputation Management

Feedback Mechanism – Instant Feedback

Promotion

SEO Boost – Promote your website content.

Ask Questions Receive Answers

Press Release / News Management

Things To Do in Twitter

• Notify new press releases or latest news about the company

• Increase your target audience base based on their interest and also make your existing customers as followers.

• Updates- Site updates, Team updates, achievements, • Updates- Site updates, Team updates, achievements, awards etc to your followers.

• Support for site enquiries.

• Link Your Facebook updates, Linkedin updates to twitter for more reach.

Facebook Facts

• Facebook has more than 500 million active users.

• 50% of active Facebook users log on to Facebook on any given day.

• The average user has 130 friends.

• People spend over 500 billion minutes per month on Facebook.

• The average user is connected to 60 pages, groups and events.

• The average user creates 70 pieces of content each month. The average user creates 70 pieces of content each month.

• Every month, more than 70% of Facebook users engage with Platform applications.

• More than 100 million Facebook users engage with Facebook on external websites every month.

• There are more than 100 million active users currently accessing Facebook through their mobile devices.

Face Book Fans Page Activities

• Create a Unique Page Image

• Integrate Applications To Increase Engagement

• Join the Conversation.

• Publish Interesting and Relevant Content

• Linking Flickr account to Facebook fans page.

• Creating a tab for videos and upload our videos

• Repost Comments By Other Users

• Creating Polls relevent to our business

• Promoting events in under event tab.

• Promoting the Blog post in fans page.

Face Book Fans Page Activities

• Linking your twitter account.

• Installing analytics to track the visitors.

• Open an hot debate in discussion tab.

• Update Regularly!

• Post and Tag Users in Photos and Videos

• Appeal to your target audience

• Trigger debate

• Ask for feedback

• The News Feed is Now Real Time

Business Benefits of Using Facebook

Applications– Branding

– Customer Engagement

– Drive Web Traffic

– Reputation Management

– New Customer Acquisition

– Lead Generation– Lead Generation

– Client Retention

– Access to the social world and it’s inherent value

– The Viral Effect

– Feedback Mechanism

– Build Business Use Cases

FaceBook Fan Page Benefits

– Integrate with RSS

– Build Custom Applications

– Announce Events and Promote Events.

– Explain You’re Business

– Interact

– We can share Latest News/Events & Product Launches

– Exclusive Offers for your Face book Fans

– Share your latest blog posts via RSS

– Market research – gets feedback directly from your customers and stay on the pulse of what they want

– Google Adds Facebook’s Fan Page Updates to Real-Time Search– Google Adds Facebook’s Fan Page Updates to Real-Time Search

– It’s free.

– It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed.

– It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa.

– You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more.

– You can create brand advocates.

– You can easily promote it with tools provided by Facebook.

– The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions.

– You can build a community for your clients and prospects.

– It’s another funnel to your website.

– You can add unlimited photos and videos.

Facebook Fans Page

Customize your fans page tab:• Youtube – Promote your youtube videos here.

• Twitter – Link your twitter account.

• Invite Your Friends – Fans can invite their friends to join this page.

• Join My Mailing List – Fans can join Just Books list

• Games – Small games, winners can be given offers.

• Quiz – for your fans, winners can be given offers.• Quiz – for your fans, winners can be given offers.

• Photos – Promote Just Books photos over here.

• Create Polls – Interesting polls will keep fans interactive.

• Welcome – Details about Just

Linkedin Activities1. Create your account and Optimise your profile

• Use keywords in your descriptions.

• Include a nice image in your profile.

• Use keywords in your Hyperlinks. For example, instead of “My Site,”

• use a keyword to describe it such as “Glucose level monitor.”

• Include your Blog link and other external sites that will help to engage with

the user.

2. Start building your network

• Build a network of contacts.

• Ask your customers and partners to write recommendations.

• Create a group for your brand. This way you’ll be able to maximize • Create a group for your brand. This way you’ll be able to maximize

reach beyond your network. In this group you can share importantnews on

your industry, start discussions, post jobs and more.

3. Engage updating frequently your profile, group page and the

rest.

• Sync Blog posts to your profile with tools like Blog Link or WordPress LinkedIn

Application.

• Frequently update your profile with the LinkedIn status feature, much like

Facebook status updates.

4. Promote Your Linkedin Profile and Groups.

And Lot More to ExploreDigg.com

27,500,000 - Estimated Unique Monthly Visitors

112 - Alexa Rank.

Reddit


119 - Alexa Rank.

Stumble Upon

15,000,000 - Estimated Unique Monthly Visitors15,000,000 - Estimated Unique Monthly Visitors

180 - Alexa Rank.

Delicious


342 - Alexa Rank.

Mixx


764 - Alexa Rank.

Slashdot


1254 - Alexa Rank.

Things We do in Social Networks• Get Product/Service Feedback

• Building up Industry Networking

• Promoting Promotions/Contests

• Sharing News, company updates

• Branding/Lead Generation

How We Achieve:How We Achieve:

• Register your company profile in leading social media networks.

• Do some research on where your customers are revolving

around. (Using monitoring tools)

• Listen to your customer and conversations around your brand.

• Keyword categories to identify:

• Key industry influencers

• Competitors

• Industry news sources

• Blog comments

Reporting - Measure ROIWhat is ROI?

Non-financial: Visitors, Page Views, Fans, Followers

Financial: Sales, Revenue, Transactions, Coupons

Qualitative

Are we part of our industry’s conversation?

How do our customers perceive us versus our competitors?

Did we build key relationships?Did we build key relationships?

Moving from monologue to dialogue?

Quantitative

Website Analytics

Social Mentions

SEO Ranking

Link clicks

Newsletter/Email Subscribers

Note: Monthly Reports will be sent on every 1st day of the Month.

Goals Targeted

• Brand Awareness/Advocacy

• Increase Traffic/Opt-ins

• Business Partnerships

• Search Engine Results• Search Engine Results

• Generate Leads

• Reduce CRM Costs

• Increase Revenue

Reports

• No of Face Book Fans

• Number of Orkut Friends

• Number of members in Linkedin Groups

• Number of Youtube Video Views

• Number of Twitter Followers• Number of Twitter Followers

• Website Stats

1. No of visits – Through various Platforms

like facebook, linkedin, slideshare etc

2. No of Conversions

Role OF MavenClickZ

• Digital Advertising Agency which is involved in internet marketing, mobile

marketing, web development, Social Media Marketing extensively.

• MavenClickZ is well connected to social media marketing links also, which is helpful

in promoting.in promoting.

• MavenClickZ is fully reliable, secure, transparent and fast for advertising online.

Social Media Activities for

Cuesent for One MonthsActivity Work Details Per Month

Facebook 30 Status Update

Twitter 50 Tweet

Youtube ( Cuesent Channel ) 10 Video Upload & Promotion

LinkedIN 30 Status Update

PR Submission 50 Submission

Group Emailing 100 Emails

BookMarking 200 Per Month

Independent Blogging 25 Post

RSS Feed Promotion 25 Submission

XML Feed Promotion 25Submission

SEO of Microsites Microsites

PPT Creation & Upload 5 Upload

Costing

Social Media Asset Creation & Content : 30000 INR + Tax ( One time )

Social Media Optimization: 35000 INR + Tax Per MonthSocial Media Optimization: 35000 INR + Tax Per Month

Search Engine Optimization: 25000 INR + Tax Per Month

Clients

Thank You

Click For ROI ☺

MavenClickZ Digital Advertising Agency

#56, 2nd Floor, 21St A Main

Marenahalli, JP Nagar 2nd Phase

Bangalore 560078Bangalore 560078

www.mavenclickz.com

In case of any queries contact me at [email protected]

+ 91 – 9980770401

+ 1 – 646 626 5567

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Technology

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