Maria del Carmen Ebang Oyono.Claire Perez.

1. Nutella2. Coca Cola Life3. Tic Tac4. Redbull5. Dodot

OUR MODEL

Type of product : Spread

Brand name : Nutella

Purpose of the advert : Physiological needs

Type of advert : TV Commercial

Tonality : Enthusiasm

Target/Specific segment : All the family

Positioning : Nutella puts you in a good mood

Art Work :

Strapline : Nutella awakens your enthusiasm

Needs : Share a good moment with your family around breakfast

Visual engagement

Description of the image : All the family is dancing in the Nutella’s pot, we see that the product is suitable for all ages.

In the advert, we see that thanks to Nutella, you wake up with enthusiasm, and many energy.

Structure of the advert : Is a linear structure. There are diferents camera shots and zooms.

Colours : During all the advert, we see a pastel blue background with some slogans.

Music : Dancing music / Enthusiastic

Symbolism / Values : Regularly imitated, never duplicated : Nutella is a symbol of those brands that pass through the trials and conquier the world.

COPY PROMISE

Copy promise : Naturally sweet taste, thanks to natural ingredients.

Reason why : Coca Cola Life have natural ingredients to be better for you. They used sugar and stevia to be less caloric with the same taste still.

Tonality : The music of the advert is a popular music, and the tonality is emotive.

COPY PROMISE

Copy promise : Discover more than you imagine with Tic Tac, because it’s unique.

Reason why : Tic Tac is sweet, fresh, strong, white, multicolor, fruity, fun, multiple but UNIQUE.

Tonality : Is a really creative advert, and funny.

OUR MODEL

Type of product : Energy drink

Brand name : RedBull

Purpose of the advert :To conquire the fear.

Tonality : Informative,realistic

Target/Specific segment : young students and sportsman.

Positioning :Energy drink that revitalizes the mind and the body.

Art Work :

Strapline : Red Bull gives you wings.

Needs : Physiological needs.

Structure of the advert : The advert is a linear structure. It talks about the importance that the drink has before realize any forceful activity. The images reflect zooms and medium shots.

Image : Diverse of images that reflect the ability of each sportsman that intervene in it.

Music : Slow music.

Logo :

CREATIVE STRATEGY

Objective : To care the skin for babies and  to prevent the irritations.

Target Audience : Parents from the beginning.

Key consumers benefit : The quality  of product, the service that offered and the security  of children.

Support : Unicef

Tone and manner (brand's personality and style) : The consumers value DODOT brand because it has its own personality, has a good quality and security and care about the value-price of its product.

It also creates a great affective link with its  customers and is socially responsible. Those points make it unique.